100 Pipers is a brand of blended Scotch whisky produced by Pernod Ricard India Private Ltd.. 100 Pipers is bottled and marketed in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. 100 Pipers is a blend of between 25 and 30 source whiskies that came from

Scotland Scotland is a Countries of the United Kingdom, country that is part of the United Kingdom. It contains nearly one-third of the United Kingdom's land area, consisting of the northern part of the island of Great Britain and more than 790 adjac ...

. Much of it comes from the Allt a'Bhainne distillery, which is also owned by Pernod Ricard and does not have its own bottling facilities. In addition to India, it is also distributed in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

, other Asian countries and

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...

. The company says it is the "No. 2 standard whisky in Asia", and the "No. 1 standard whisky" in Thailand.

History

The Hundred Pipers - sheet music cover c

The brand owes its name and Celtic imagery to the Scottish tradition of bagpipers leading

soldiers A soldier is a person who is a member of an army. A soldier can be a conscripted or volunteer enlisted person, a non-commissioned officer, a warrant officer, or an officer. Etymology The word ''soldier'' derives from the Middle English word ...

into battle. The "100 Pipers" name in particular comes from the

ballad A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of the popular poetry and song of Great Britain and Ireland from the Late Middle Ages until the 19th century. They were widely used across Eur ...

of " The Hundred Pipers", which tells of the heroic

Bonnie Prince Charlie Charles Edward Louis John Sylvester Maria Casimir Stuart (31 December 1720 – 30 January 1788) was the elder son of James Francis Edward Stuart, making him the grandson of James VII and II, and the Stuart claimant to the thrones of England, ...

's (1720–1788) 1745 Jacobite uprising led by a troop of 100 bagpipers.

Marketing and market presence

The brand is

marketed Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can ...

with the promotional slogan ''True Legend''. The website RankingtheBrands.com rated the

brand value Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. The ISO 10668 standard specifies six key requirements for the process o ...

of 100 Pipers 75th in 2011 and 81st in 2014 among 10,000 spirit brands worldwide.

India

100 Pipers sponsors an annual "India Music Week" festival.

Thailand

100 Pipers is one of the best-selling whiskies in

. A limited-edition "Night Bottle" for 100 Pipers was released in Thailand in 2015 with a fashion show-themed silicone wrap accompanying the bottle design.

Awards

100 Pipers received a

Gold Medal A gold medal is a medal awarded for highest achievement in a non-military field. Its name derives from the use of at least a fraction of gold in form of plating or alloying in its manufacture. Since the eighteenth century, gold medals have b ...

at "The Asian Spirits Masters 2014".

References

{{Pernod Ricard Whisky brands Seagram Pernod Ricard brands Blended Scotch whisky