''Za Rulem'' (Russian: ''Behind the steering wheel'') is a popular Russian monthly magazine about cars and the automotive industry. Before 1989, it was the only automobile periodical in the

USSR The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...

, designed for a wide readership. By the end of 1980 the magazine's circulation reached 4.5 million copies.

History and profile

''Za Rulem'' was founded on 23 February 1928, and the first issue was published in April 1928. Quote from the first issue : The circulation of the magazine in 1972 was 2.1 mln copies."За рулём" // Большая Советская Энциклопедия / под ред. А. М. Прохорова. 3-е изд. Том 8. М., «Советская энциклопедия», 1972. In 1978, the magazine was awarded the

Order of the Red Banner of Labour The Order of the Red Banner of Labour () was an order of the Soviet Union established to honour great deeds and services to the Soviet state and society in the fields of production, science, culture, literature, the arts, education, sports ...

."За рулём" // Большой энциклопедический словарь (в 2-х тт.). / редколл., гл. ред. А. М. Прохоров. том 1. М., "Советская энциклопедия", 1991. стр.441 The following artists performed design work for the magazine: Boris Efimov and Alexander Zakharov (1976-1988).Interview with Alexander Zakharov
''Auto Review''. 28 February 2003.

Vladimir Mayakovsky Vladimir Vladimirovich Mayakovsky ( – 14 April 1930) was a Russian poet, playwright, artist, and actor. During his early, Russian Revolution, pre-Revolution period leading into 1917, Mayakovsky became renowned as a prominent figure of the Ru ...

also worked for the magazine. During Soviet times, the magazine was a 30-leaf notebook of simple matte paper, but in the 1990s, they began to add more pages. In May 2008, the magazine updated the typeface of the logo, the old style of the journal logo having been used since the 1970s. ''Za Rulem'' is published by a publishing company of the same name on a monthly basis. In August 2009, the publisher created a new website. Since January 2010 the

editor in chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held account ...

has been Anton Chuykin (previously Peter Menshikh was in the post). 460,500 copies of ''Za Rulem'' were circulating during the period of 2010-2011, making it the sixth best-selling

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

an automobile magazine.

Other projects of the publishing house

* Newspaper Za Rulem-Region. First produced in 2001, and had a distinctive feature of the project; the ability to publish newspapers differently in different regions. * Moto magazine. The first motorcycle magazine in Russia, which has been published since 1991. * Kupi avto magazine. A magazine targeted for those who are potential car buyers. It explores the properties, options and prices for consumers. * Reis magazine. The first issue of this magazine was published in 2007, and it is intended for professionals, managers, and owners of companies operating trucks and buses. In addition to economic issues in the publication on the professional level, it addresses the selection of vehicle composition, maintenance and repair of equipment, choice of tires, oil, supplies, leasing and loan processing, accounting, tax planning, insurance, and personnel policy formation. * kupiauto.ru website. Site where using various tools you can pick up a car in purpose and characteristics, calculate the cost of operation. * Za Rulem Electronic encyclopedia. An Internet encyclopedia containing materials on the devices of a vehicle, operation, components, safety, branded cars, and the people who played important roles in the automotive industry. * Trucks. Annual catalog of trucks * World of car tires and wheels. Annual catalog * World automotive chemicals and cosmetics. Annual catalog * Also available publishing encyclopedias and books automotive repair certain models of cars, textbooks, atlases highways.

Interesting facts

* In June 1990, the publishing house "Za Rulem" released the magazine "Motorsport", which became the first in the USSR magazine devoted entirely to global automotive and motorcycle Championships. The magazine lasted until February 1998. * Since 1994, the publishing house "Za Rulem" holds the Grand Prix. The purpose of the competition is to identify among the items of the year the best and most perfect via voting participation readers. A list of the winning car by classes is published in the last issue of the year. * From 1978 to 1994 and from 2006 to the present time the magazine holds "Race Stars". The main prize is known as the Crystal Tire. * Each January issue of the magazine is thinner than the rest, and each December the list of articles for all 12 rooms of this year (in the December issue of 2010 this tradition was interrupted, and a list of articles was posted on the official website) * Before publishing "Za Rulem" the magazine published "Limousine." The latter magazine was eventually discontinued. * In the section "Tips experienced" (formerly "chauffeur savvy", where readers send in tips on maintenance and repair of vehicles) in January 2002 give prizes for the best advice. * Since January 2003, in each room under the heading "Our competition" publish task and at the end of each task award holder best response to it.

References

External links

Website of publishing house and magazine

archive "Za Rulem" magazine since 1928
{{DEFAULTSORT:Za Rulem 1928 establishments in Russia Magazines established in 1928 Monthly magazines published in Russia Automobile magazines published in Russia Russian-language magazines Magazines published in the Soviet Union