Den Beste Sykkel (lit. ''The Best Bike''), better known as DBS, is a Norwegian
bicycle brand, manufactured by Jonas Øglænd AS in
Sandnes, Norway.
History
The company was founded at
Sandnes
Sandnes () is a city and municipality in Rogaland, Norway. It lies immediately south of Stavanger, the 4th largest city in Norway and together, the Stavanger/Sandnes area is the third-largest urban area in Norway. The urban city of Sandnes lie ...
by
Jonas Øglænd (1847–1931) in 1892 and operated under the brand name of Øglænd Cyklelager.
[DBS.no]
Historie
At first it was an agent for the German manufacturer Hengstberg, later also the American brand The World.
The bicycles were assembled in Norway. In addition to this, some bicycles were also assembled under the brands of Fram and Viking.
Then, in 1906, the company started producing bicycles in its own factory.
The current brand name, which means "the best bicycle", was adopted in 1932 on the suggestion of the 12-year-old boy Knut Johansen in a competition.
The next years were marked by expansion, and export started in 1949.
In recent years the company has suffered from competition with inexpensive bicycles from China and the Far East.
DBS was sold to
Monark in 1989 and after several
mergers, in 1996 became part of Swedish-based
Cycleurope AB, the company behind brands such as Monark,
Crescent
A crescent shape (, ) is a symbol or emblem used to represent the lunar phase in the first quarter (the "sickle moon"), or by extension a symbol representing the Moon itself.
In Hinduism, Lord Shiva is often shown wearing a crescent moon on his ...
,
Peugeot
Peugeot (, , ) is a French brand of automobiles owned by Stellantis.
The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and then ...
, Cyclepro and
Bianchi.
Notes
External links
DBS website
Cycle manufacturers of Norway
Companies based in Rogaland
Norwegian brands
Grimaldi Industri
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