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(pronounced ''ee-yah-lo-ja'') is a Yoruba word that literally translates to "Mother of the Market". It has commonly been used to refer to a prominent traditional
chieftaincy A tribal chief, chieftain, or headman is a leader of a tribal society or chiefdom. Tribal societies There is no definition for "tribe". The concept of tribe is a broadly applied concept, based on tribal concepts of societies of western Af ...
title among the
Yoruba people The Yoruba people ( ; , , ) are a West African ethnic group who inhabit parts of Nigeria, Benin, and Togo, which are collectively referred to as Yorubaland. The Yoruba constitute more than 50 million people in Africa, are over a million outsid ...
.


History

Across various Yoruba markets and the states they belong to, an Iyaloja is usually democratically chosen by her constituents (and is thereafter confirmed by the oba) or single-handedly chosen by the oba himself. In rare situations, like the case of the Iyaloja of Lagos in 2013, the deceased Iyaloja can choose her successor before her death. Research into the ancient culture and tradition of the Yoruba people has shown that despite the chieftaincy structure being largely patriarchal, the female titleholders
Iyalode The Ìyálóde is a high-ranking female chieftain in most of the Yoruba traditional states. The title is currently within the gift of the obas, although Njoku asserted in 2002 that the process of choosing an Ìyálóde in pre-colonial Nigeria ...
, Iyaloja and Iyalaje are three of the most important leaders in the system, figures whose opinions carried as much weight as those of the male chiefs. An equivalent male title known as Babaloja, meaning ''Father of the Market'', is also functionally a subordinate of the Iyaloja.


List of “Iyalojas” in Lagos


Controversies

On 1 January 2017, the ''
News Agency of Nigeria The News Agency of Nigeria (NAN) is a news reporting agency owned and run by the Federal Government of Nigeria just like Nigerian Television Authority. NAN was formed in part to disseminate news easily across the country and to the international ...
'' reported that the Iyaloja of
Ibadan Ibadan (, ; ) is the Capital city, capital and most populous city of Oyo State, in Nigeria. It is the List of Nigerian cities by population, third-largest city by population in Nigeria after Lagos and Kano (city), Kano, with a total populatio ...
, Chief Labake Lawal, had been impeached for financial misconduct by the "Ibadan Joint Traders Association". The supposedly removed Iyaloja later played down her removal, explaining that only the traditional monarch, the Olubadan of Ibadanland, had the authority to appoint or replace the Iyaloja. On 9 May 2017, after the appointment of Alhaja Iswat Abiola Ameringun as the new Iyaloja by the Olubadan, Chief Lawal described her removal as a show of ethnic bias and a reflection of a lack of due process as only the Olubadan-in-Council was capable of removing her. A new development ensued when most of the members of the traditional council disagreed with the decision from the Olubadan and posited that the removal of Chief Lawal did not represent the position of most of the cabinet members. Further to this, Chief Labake Lawal sued the Olubadan, Olubadan-in-Council and the newly installed Iyaloja for "violating her right to natural justice", urging the court to declare the new appointment "null, void and of no legal effect". In July 2013, it was reported that the daughter of former governor of
Lagos State Lagos State (, ) is a States of Nigeria, state in South West, Nigeria. Of the 36 States of Nigeria, Nigerian states, Lagos is the second List of Nigerian states by population, most populous state but the List of Nigerian states by area, smallest ...
, Chief
Bola Ahmed Tinubu Asiwaju Bola Ahmed Adekunle Tinubu (born 29 March 1952) is a Nigerian politician serving as the 16th and current president of Nigeria since 2023. He previously served as the governor of Lagos State from 1999 to 2007, and senator for Lagos ...
, had been selected as the new Iyaloja of Lagos, pending the granting of official approval by the
Oba of Lagos The Oba of Lagos, also known as the Eleko of Eko, is the Nigerian traditional rulers, traditional ruler (Oba (ruler), Oba) of Lagos. The Oba is a ceremonial Yoruba people, Yoruba sovereign with no political power, but is sought as a counsel ...
. This immediately caused a media storm, as critics argued that she wasn't qualified in terms of age and market experience. Others contended that it was a strategy by Chief Tinubu to acquire more power for his family among Lagosians. The market leader for Lagos Mainland local government opined that her appointment was a collective one and was not politically influenced. The Secretary General for Lagos Markets explained that her ascension was lawful, and in accordance with the market association's statutes. She also stated that she met the minimum requirement needed to be an Iyaloja. It was also reported that Folashade was the choice of the late Iyaloja. Despite these apparent hindrances to her coronation, on 29 October 2013, Folashade Tinubu-Ojo was officially installed as the new Iyaloja. Those present at the ceremony included her stepmother,
Oluremi Tinubu Oluremi "Remi" Tinubu (born 21 September 1960) is a Nigerian politician and current first lady of Nigeria since 2023, as wife of President Bola Tinubu. She was the first lady of Lagos State from 1999 to 2007 when her husband was governor. She ...
, the
Oba of Lagos The Oba of Lagos, also known as the Eleko of Eko, is the Nigerian traditional rulers, traditional ruler (Oba (ruler), Oba) of Lagos. The Oba is a ceremonial Yoruba people, Yoruba sovereign with no political power, but is sought as a counsel ...
, and the Alake of Egbaland.


References

{{DEFAULTSORT:Iyal'oja Yoruba royal titles Yoruba words and phrases Women in Nigeria Yoruba politics Noble titles of women African traditional governments African noble titles