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.design is a generic
top-level domain A top-level domain (TLD) is one of the domain name, domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain. The top-level domain names are installed in the DNS root zone, root zone of the nam ...
name in the
Domain Name System The Domain Name System (DNS) is a hierarchical and distributed name service that provides a naming system for computers, services, and other resources on the Internet or other Internet Protocol (IP) networks. It associates various information ...
of the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
. It was proposed in
ICANN The Internet Corporation for Assigned Names and Numbers (ICANN ) is a global multistakeholder group and nonprofit organization headquartered in the United States responsible for coordinating the maintenance and procedures of several dat ...
's new generic top-level domain (gTLD) program, and became available to the general public on May 12, 2015. Top Level Design was the
domain name registry A domain name registry is a database of all domain names and the associated registrant information in the top level domains of the Domain Name System (DNS) of the Internet that enables third party entities to request administrative control of a d ...
for the string until April 2021, when it was transferred to GoDaddy Registry.


History

In September 2014,
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
-based Top Level Design (TLD) won the right to operate the .design
top-level domain A top-level domain (TLD) is one of the domain name, domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain. The top-level domain names are installed in the DNS root zone, root zone of the nam ...
after beating out six other applicants in a private auction. According to TLD's CEO Ray King, winning the auction was "very important" and one of the company's top priorities, evidenced by its name. He told Domain Name Wire, "Think of all the things that require design. Design permeates all aspects of culture.".design domain registrations became available to the general public on May 12, 2015. According to The Domains, more than 5,200 .design domains were registered on the first day of general availability.
CentralNic Team Internet Group PLC (formerly named CentralNic Group PLC) is a British multinational internet services holding company headquartered in London, United Kingdom. Its subsidiaries provide services categorized in two segments: Online Marketing an ...
provides backend services through an exclusive distribution agreement and shares in the global revenues from .design domain names. Ben Crawford, CentralNic's CEO, said of the top-level domain, "It has impressive commercial potential, and it will be adopted more quickly than many other TLDs as it caters, among many other groups, to one of the best-informed professions on new Internet developments – website designers". Ahead of .design's launch, King said of the gTLD:


See also

*
List of Internet top-level domains This list of Internet top-level domains (TLD) contains top-level domains, which are those domains in the DNS root zone of the Domain Name System of the Internet. A list of the top-level domains by the Internet Assigned Numbers Authority (IANA) ...
* .wiki, another top-level domain operated by Top Level Design


References

{{Generic top-level domains
design A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
Design A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
Internet properties established in 2015 GoDaddy