"(We Do It) Primo" is a song by

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recording artist

Colette Carr Colette Mary Carr (born January 6, 1991) is an American singer. Her debut album, '' Skitszo'', a collection of previously released digital EPs, was released in 2013. Her single " Never Gonna Happen" reached the number eleven spot on ''Billboard' ...

. The song was written by Carr, and produced by

Frankmusik Vincent James Turner (born 9 October 1985), better known by his stage name Frankmusik ( ) (and between 2011 and 2012, by the name Vincent Did It), is an English synth-pop musician. Since 2010 he is based in Los Angeles as remixer and producer. ...

. "(We Do It) Primo" was released on May 11, 2011 by

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as the first

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from Carr's debut album ''

Skitszo ''Skitszo'' is the debut studio album by American singer-rapper Colette Carr, which was released as a whole on July 9, 2013 through Interscope. The album consists of four digital EPs, each featuring four songs, released two months apart. The full ...

''. The song was written about just having fun and a good time. "(We Do It) Primo" is musically known as a "summer anthem" by many critics. It samples Keane's song "

Somewhere Only We Know "Somewhere Only We Know" is a song composed and performed by English alternative rock band Keane, officially released as the first single from their debut album, '' Hopes and Fears'' (2004). The single peaked at number three on the UK Single ...

". The song garnered mainly positive reviews from music critics. Many critics called it a "fun", "terrific" and "a summer anthem". "(We Do It) Primo" failed to become a commercial success, but it did gain Carr the number one spot on Billboard's "Uncharted Chart". A corresponding

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for "(We Do It) Primo" was directed by Nate Weaver. The purpose of the video was to introduce Carr to the public. The song was promoted through its music video being played on

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and

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

. The song is also the closing number of Carr's act in "The Cherrytree Pop Alternative Tour". The tour came to various different countries.

Background and composition

The song was written by Carr, by herself. It was described by many as " a total summer track" and a "total party tune." It samples Keane's song, "Somewhere Only We Know". "(We Do It) Primo" was released internationally on May 11, 2011 as a

CD single A CD single is a single (music), music single in the form of a compact disc (CD). Originally the ''CD single'' standard (as defined in the Rainbow Books, Red Book) was an 8 cm (3-inch) "mini CD" (''CD3''); later on the term referred to any si ...

. "I wanted to cry of excitement. It's just the beginning," said Carr. "(We Do It) Primo" is a

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

song with a length of three minutes and thirty-four seconds. It is an uptempo number. The song has

tempo In musical terminology, tempo (Italian for 'time'; plural 'tempos', or from the Italian plural), measured in beats per minute, is the speed or pace of a given musical composition, composition, and is often also an indication of the composition ...

of 114 beats per minute. "(We Do It) Primo" is heavy in

synths A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis an ...

Lyrically. "(We Do It) Primo" speaks of the just having fun, with the lyrics saying "We Do It Primo", with "Primo" meaning "Of top quality or importance". The

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describes "doing it primo" by using various similes including: "sweeter than vanilla" and "slaying all of this like it was Christmas". The song differs from Carr's previous songs. One main reason was that instead of her rap/singing style, she went for a more melodic song.

Critical reception

"(We Do It) Primo" was met with mainly positive reviews. ''Freewired.com'' called it "an addictive summer-y beat ''The Prophet Blog'' gave the song a mixed review saying, "the hook is a total earworm" and called Carr "a badly dressed

Ke$ha Kesha Rose Sebert (born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. Her first major success came in 2009 when she was featured on rapper Flo Rida's number-one single, "Right Round". Kesha's music and ima ...

". He did, however called the song's melody "uplifting". ''Popjustice.com'' called it "various types of brilliant" ''TotallyVivid.com'' said that sampling a Keane song could but dangerous, but Primo " cleverly only uses the briefest of moments of the song, cherry-picking the catchiest hook of the chorus." MostlyJunkFood.com gave it 5 stars and called it "addictive". The song led Carr to be compared to various other women in the music industry, including

Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...

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, Fergie, and

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Chart performance

Despite being released internationally, "(We Do It) Primo" failed to chart. The song gained 250,000 song plays in its first week. This got Carr the top spot on Billboard's Uncharted Chart. "My fans got my back. I feel like I could put out a country album and they'd still support it," said Carr.

Music video

The

for "(We Do It) Primo" was directed by Nate Weaver. The video starts with Carr in her neighborhood, singing the song. In the background are different people riding bikes and skateboards.

makes an appearance in the video as one of these people. Carr goes onto various

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and different effects that represent the lyrics flash up on the screen. During the bridge of the song, Carr crawls through a white tent filled with glowing lights. Then, the tent closes and we see Carr open the curtain to a stage and is seen wearing a glittery body-suit, dancing with different background dancers behind her. After the dancers leave, Carr flashes two sparklers at the camera, while dancing. The video finishes with her blowing out the sparklers. The main purpose of the video was to introduce Carr and her unique style. The video for "(We Do It) Primo" was premiered on Vevo on May 18, 2011. Colette Carr called the video "purposly sloppy". ''MusicIsMyKingSizeBed.com'' called the video "freshy fresh" and called Carr "a star in the making." Like the song, the video was given positive reviews. ''BestInNewMusic.com'' said "Dunno which I like better the song or the video!" ''BlastThatBoombox.com'' said that "There really is no storyline which doesn't even matter because the song doesn't need one. The ending was a nice twist with Colette going under bed sheets to her hip underground place." During the summer season of 2011 the video was shown on commercial breaks on

and

Promotion

Before the song's release, Colette uploaded a 30-second preview to her

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channel, hoping it would attract people to buy the song. Carr performed the song as her closing number of her act at "The Cherrytree Pop Alternative Tour". The tour came to many countries including

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and parts of

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. Carr also did various internet and radio interviews for promotion. The music video for "Primo" was shown during commercial breaks on

and

from June to September 2011.

Formats and track listings

*CD #"(We Do It) Primo" – 3:12 *Digital EP #"(We Do It) Primo" (Jump Smokers Extended Remix) – 4:43 #"(We Do It) Primo" (Alex Armes Remix) – 5:15 #"(We Do It) Primo" (Dave Aude Remix) – 7:25 #"(We Do It) Primo" (DJ Dan Remix) – 5:12 #"(We Do It) Primo" (Ming Remix) – 4:14

Chart performance

References

{{DEFAULTSORT:We Do It Primo 2011 singles Colette Carr songs 2011 songs Interscope Records singles