"(Not) The Love of My Life" is a song by Malaysian singer-songwriter

Yuna Yuna may refer to: Places * Yuna, Western Australia *Yuna River, Dominican Republic People *Yuna Kagesaki (born 1973), Japanese manga artist * Song Yoon-ah (born 1973), South Korean actress *Yuna Ito (born 1983), American-Japanese singer *Yuna ...

, released as the fourth single from her fourth international album (her seventh overall), ''

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''. The song was co-written by Yuna, Alexandra Govere and Robin Hannibal and released on August 22, 2019 by Verve Forecast Records. It samples the 1981 song, "Mensaje De Dios (Message from God)" by jazz pianist

Rodney Franklin Rodney Franklin (born September 16, 1958) is an American jazz pianist and composer. Biography Franklin was born in Berkeley, California in September, 1958. In 1964, aged six, he took jazz piano lessons at the Washington Elementary School and wa ...

Music video

The official video for "(Not) The Love of My Life" was premiered on Yuna's official YouTube and Vevo account on 22 August 2019. The video features Bollywood-theme with Yuna herself served as a director. In the video, Yuna wears Indian costumes and traditional folk jewelry from head to toe. The video also marks Yuna's second collaboration with Indian traditional choreographer, Harshini Sukumaran after " Forevermore".

Critical reception

In a retrospective review of ''Rouge'', Skylar de Paul from ''

The Daily Californian ''The Daily Californian'' (''Daily Cal'') is an independent, student-run newspaper that serves the University of California, Berkeley, campus and its surrounding community. History 20th century ''The Daily Californian'' became independent fro ...

'' said: "(Not) The Love of My Life" continues following Yuna's emotional growth. Each lyric is enunciated like spoken word, showing she wants to make her message clear: The person she's singing to is not really "the one"". Adriane Pontecorvo from

PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, ...

described the song "has gorgeous color to its melody, in no small part due to Yuna's dulcet scorn".

Release history

References

{{DEFAULTSORT:Not the Love of My Life 2019 singles 2019 songs Yuna (singer) songs Songs written by Yuna (singer) Songs written by Robin Hannibal Songs written by Shungudzo