(((Echoes)))
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Triple parentheses or triple brackets, or an echo, often referred to in print as an (((echo))), are an
antisemitic Antisemitism or Jew-hatred is hostility to, prejudice towards, or discrimination against Jews. A person who harbours it is called an antisemite. Whether antisemitism is considered a form of racism depends on the school of thought. Antisemi ...
symbol that has been used to highlight the names of individuals thought to be
Jews Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
, and the names of organizations thought to be owned by Jews. This use of the symbol originated from the
alt-right The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
-affiliated,
neo-Nazi Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazism, Nazi ideology. Neo-Nazis employ their ideology to promote hatred and Supremacism#Racial, racial supremacy (ofte ...
blog '' The Right Stuff'', whose editors said that the symbol refers to the historic actions of Jews which have caused their
surnames In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several giv ...
to "echo throughout history". The triple parentheses have been adopted as an online stigma by antisemites, neo-Nazis, browsers of the "
Politically Incorrect "Political correctness" (adjectivally "politically correct"; commonly abbreviated to P.C.) is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. ...
" board on
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, mu ...
, and
white nationalists White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wav ...
to identify individuals of Jewish background as targets for
online harassment Cyberbullying (cyberharassment or online bullying) is a form of bullying or harassment using Electronic communication network, electronic means. Since the 2000s, it has become increasingly common, especially among teenagers and Adolescence, a ...
, such as Jewish political journalists critical of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
during his 2016 election campaign. Use of the notation was brought to mainstream attention by an article posted by Mic in June 2016. The reports also led
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
to remove a
browser extension A browser extension is a software module for customizing a web browser. Browsers typically allow users to install a variety of extensions, including user interface modifications, cookie management, ad blocking, and the custom scripting and st ...
meant to automatically place the "echo" notation around Jewish names on web pages, and the notation being classified as a form of
hate speech Hate speech is a term with varied meaning and has no single, consistent definition. It is defined by the ''Cambridge Dictionary'' as "public speech that expresses hate or encourages violence towards a person or group based on something such as ...
by the Anti-Defamation League. In the wake of these actions, some users, both Jews and non-Jews, have intentionally placed their own names within triple parentheses as an act of
reappropriation In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i. ...
or
solidarity Solidarity or solidarism is an awareness of shared interests, objectives, standards, and sympathies creating a psychological sense of unity of groups or classes. True solidarity means moving beyond individual identities and single issue politics ...
. Prior to its use as an antisemitic label or identifier, ((( ''screen name'' ))) had been used in online communities such as
AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...
to indicate that a user was "cyberhugging" the user with the specified screen name.


Use

The use of the "echo" originated from a 2014 episode of ''The Daily Shoah,'' a
podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
produced by the
alt-right The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
, antisemitic, white nationalist blog '' The Right Stuff.'' The podcast includes a segment known as the "Merchant Minute", where Jewish names are spoken with a cartoonish echo effect to single them out. The editors of ''The Right Stuff'' explained that the use of an echo, represented in text using triple parentheses, was an internal
meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...
meant to symbolize an opinion that the actions of Jews in the past cause their names to "echo throughout history". From the inside out, each parenthesis represents perceived Jewish involvement in
mass media Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises b ...
,
mass immigration Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as permanent residents. Commuters, tourists, and other short-t ...
, and global
Zionism Zionism is an Ethnic nationalism, ethnocultural nationalist movement that emerged in History of Europe#From revolution to imperialism (1789–1914), Europe in the late 19th century that aimed to establish and maintain a national home for the ...
. The triple parentheses have since been used on
social networking service A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interest ...
s such as
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
by antisemites, alt-righters,
neo-Nazis Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazi ideology. Neo-Nazis employ their ideology to promote hatred and racial supremacy (often white supremacy), to att ...
, and
white nationalist White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a Race (human categorization), raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara ...
s as a signal to target Jews for
harassment Harassment covers a wide range of behaviors of an offensive nature. It is commonly understood as behavior that demeans, humiliates, and intimidates a person, and it is characteristically identified by its unlikelihood in terms of social and ...
. A number of Jewish journalists told the website Mic that after their names were mentioned in echoes, they began to receive messages from
trolls A troll is a being in Nordic folklore, including Norse mythology. In Old Norse sources, beings described as trolls dwell in isolated areas of rocks, mountains, or caves, live together in small family units, and are rarely helpful to human be ...
containing antisemitic messages,
Holocaust The Holocaust (), known in Hebrew language, Hebrew as the (), was the genocide of History of the Jews in Europe, European Jews during World War II. From 1941 to 1945, Nazi Germany and Collaboration with Nazi Germany and Fascist Italy ...
photos, and death threats. ''
The Jerusalem Post ''The Jerusalem Post'' is an English language, English-language Israeli broadsheet newspaper based in Jerusalem, Israel, founded in 1932 during the Mandate for Palestine, British Mandate of Mandatory Palestine, Palestine by Gershon Agron as ''Th ...
'' reported that the triple parentheses had "emerged as a weapon in the arsenal of the so-called '
alt-right The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
', an amorphous, primarily online conservative movement that has been becoming more visible and vocal in the midst of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
's
presidential campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referen ...
", and that these tactics were increasingly being used to target Jewish journalists posting content that was critical of the Republican Party candidate. A user who engages in these "dog-piling" actions described the echo notation as being like a "
dog whistle A dog whistle (also known as silent whistle or Galton's whistle) is a type of whistle that emits sound in the ultrasonic range, which humans cannot hear but some other animals can, including dogs and domestic cats, and is used in their trainin ...
". Search engines typically ignore
punctuation Punctuation marks are marks indicating how a piece of writing, written text should be read (silently or aloud) and, consequently, understood. The oldest known examples of punctuation marks were found in the Mesha Stele from the 9th century BC, c ...
contained in a query, meaning that it can be difficult to intentionally locate posts containing this notation. In a June 2016 article detailing the phenomenon, Mic also reported that an
extension Extension, extend or extended may refer to: Mathematics Logic or set theory * Axiom of extensionality * Extensible cardinal * Extension (model theory) * Extension (proof theory) * Extension (predicate logic), the set of tuples of values that ...
had been developed for the
Google Chrome Google Chrome is a web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, iPadOS, an ...
web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
known as "Coincidence Detector", which automatically places the triple parentheses around the names of individuals who "
ave is a Latin word, used by the Roman Empire, Romans as a salutation (greeting), salutation and greeting, meaning 'wikt:hail, hail'. It is the singular imperative mood, imperative form of the verb , which meant 'Well-being, to be well'; thus on ...
been involved in certain political movements and media empires". The extension contains a list of 8,771 names, including common Jewish names and surnames, those of media personalities who have been critical of Trump, Trump's son-in-law
Jared Kushner Jared Corey Kushner (born January 10, 1981) is an American businessman and investor. He is a son-in-law of the president of the United States, Donald Trump, through his marriage to Ivanka Trump and served as a senior advisor in his father-in- ...
, as well as organizations such as
Ben & Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream p ...
and Kars4Kids. The absurdist Twitter user
dril @dril is a pseudonymous Twitter and Bluesky user best known for his idiosyncratic style of absurdist humor and non-sequiturs. The account and the character associated with the tweets are all commonly referred to as dril (the account's usern ...
sparked controversy in June 2016 after posting a tweet in which he made satirical use of the triple parentheses. Specifically, dril tweeted: "i refuse to consume any product that has been created by, or is claimed to have been created by, the ((( Keebler Elves)))". Journalist Jay Hathaway wrote that most of dril's followers understood the tweet to be an ironic joke exploring the uncertain "etiquette around this very 2016 expression of bigotry ... Can a non-Jew apply the (((echoes))) to his own name as a show of allyship? Is it OK to use the parentheses in a joke at the white supremacists' expense? There's no clear consensus." Regardless, some far-right users of Twitter saw the tweet as a genuine signal of support for antisemitism, and other users found the tweet to be in poor taste even as a joke.


Response

On June 3, 2016, following the publishing of the Mic article,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
pulled the Coincidence Detector extension from the
Chrome Web Store Web Store is Google's online store for its Chrome web browser. As of 2024, Chrome Web Store hosts about 138,000 extensions and 33,000 themes. History Chrome Web Store was publicly unveiled in December 2010, and was opened on February 11, 20 ...
, citing a violation of its policies prohibiting "promotions of hate or incitement of violence". It had been downloaded around 2,500 times before its removal. In the wake of Google's removal of the extension, some Twitter users, including Jews and non-Jews, intentionally put triple parentheses around their usernames in an act of
reappropriation In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i. ...
or
solidarity Solidarity or solidarism is an awareness of shared interests, objectives, standards, and sympathies creating a psychological sense of unity of groups or classes. True solidarity means moving beyond individual identities and single issue politics ...
. White nationalists, in turn, put inverted echo parentheses—like )))this(((—around their usernames to indicate their non-Jewish heritage. Author
Jeffrey Goldberg Jeffrey Mark Goldberg (born 1965) is an American journalist who is the editor-in-chief of ''The Atlantic''. During his nine years at ''The Atlantic'' before becoming editor, Goldberg became known for his coverage of foreign affairs. He moderated ...
from ''The Atlantic'' said that he hoped that Jews could reclaim the symbolism in the same way as some LGBT people had reclaimed the word "
queer ''Queer'' is an umbrella term for people who are non-heterosexual or non- cisgender. Originally meaning or , ''queer'' came to be used pejoratively against LGBTQ people in the late 19th century. From the late 1980s, queer activists began to ...
". Jonathan Weisman, an editor at ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', included the triple parentheses in the title of his 2018 book release, ''(((Semitism))): Being Jewish in America in the Age of Trump''. On June 6, 2016, the Anti-Defamation League (ADL) announced that it had placed the triple parentheses in its database of symbols that it considers hate speech. CEO
Jonathan Greenblatt Jonathan Greenblatt (born November 21, 1970) is an American entrepreneur, corporate executive, and the sixth national director and CEO of the Anti-Defamation League (ADL). Prior to heading the ADL, Greenblatt served in the White House as Speci ...
explained that the symbol was "the online equivalent of tagging a building with anti-Semitic
graffiti Graffiti (singular ''graffiti'', or ''graffito'' only in graffiti archeology) is writing or drawings made on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written "monikers" to elabor ...
or taunting someone verbally", and that the ADL was "working with our partners in the tech industry to investigate this phenomenon more deeply".


See also

* * * * * **


References

{{Alt-right footer Alt-right Antisemitism in the United States Hate speech Internet memes Punctuation Symbolism Symbols introduced in 2014 Neo-Nazi concepts 2014 introductions