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Win Rate
In advertising, a win rate is a percentage metric in programmatic media marketing that measures the number of impressions won over the number of impressions bid. Win rates are used to gauge competition in programmatic buys in a second-payer Vickrey auction. High win rates indicate either low competition, aggressive bids in comparison to competitors, or selective inventory. Impacting Win Rates Win rates can vary based on Demand-side platform, as each can generate different numbers in the numerator and the denominator A fraction (from , "broken") represents a part of a whole or, more generally, any number of equal parts. When spoken in everyday English, a fraction describes how many parts of a certain size there are, for example, one-half, eight-fifths, thre ... based on how many queries per second the technology can handle and filters out before the auction. Actions to take that are likely to increase the win rate: * Increase bids to win more impressions and increase the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Percentage
In mathematics, a percentage () is a number or ratio expressed as a fraction (mathematics), fraction of 100. It is often Denotation, denoted using the ''percent sign'' (%), although the abbreviations ''pct.'', ''pct'', and sometimes ''pc'' are also used. A percentage is a dimensionless quantity, dimensionless number (pure number), primarily used for expressing proportions, but percent is nonetheless a unit of measurement in its orthography and usage. Examples For example, 45% (read as "forty-five percent") is equal to the fraction , or 0.45. Percentages are often used to express a proportionate part of a total. (Similarly, one can also express a number as a fraction of 1,000, using the term "per mille" or the symbol "".) Example 1 If 50% of the total number of students in the class are male, that means that 50 out of every 100 students are male. If there are 500 students, then 250 of them are male. Example 2 An increase of $0.15 on a price of $2.50 is an increase by a fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impression (online Media)
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. Each time an ad is fetched, it is counted as one impression. Because of the possibility of click fraud, robotic activity is usually filtered and excluded, and a more technical definition is given for accounting purposed by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user. Purpose Counting impressions is the method by which most Web advertising is accounted and paid for, and the cost is quoted in CPM (cost per thousand impressions) or CPI (cost per impression). (Contrast CPC, which is the cost per click and not impression-based). Construction A movement is u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vickrey Auction
A Vickrey auction or sealed-bid second-price auction (SBSPA) is a type of sealed-bid auction. Bidders submit written bids without knowing the bid of the other people in the auction. The highest bidder wins but the price paid is the second-highest bid. This type of auction is strategically similar to an English auction and gives bidders an incentive to bid their true value. The auction was first described academically by Columbia University professor William Vickrey in 1961 though it had been used by stamp collectors since 1893. In 1797 Johann Wolfgang von Goethe sold a manuscript using a sealed-bid, second-price auction. Vickrey's original paper mainly considered auctions where only a single, indivisible good is being sold. The terms ''Vickrey auction'' and ''second-price sealed-bid auction'' are, in this case only, equivalent and used interchangeably. In the case of multiple identical goods, the bidders submit inverse demand curves and pay the opportunity cost. Vickrey auctio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bidding
Bidding is an offer (often competitive) to set a price tag by an individual or business for a product or service ''or'' a demand that something be done. Bidding is used to determine the cost or value of something. Bidding can be performed by a person under influence of a product or service based on the context of the situation. In the context of auctions, financial transactions on international markets, or real estate, the price offer a business or individual is willing to pay is called a bid. In the context of corporate or government procurement initiatives. in Business and Law school students actively bid for high demand elective courses that have a maximum seat capacity though a course bidding process using pre allocated bidding points or e-bidding currency on course bidding systems. The price offer a business or individual is willing to sell is also called a bid. The term "bidding" is also used when placing a bet in card games. Bidding is used by various economic nich ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand-side Platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior. Much like paid search, using DSPs allows users to optimize based on set key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). There are 2 types of DSPs: * Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. * Self-service, in contrast, is like full-service but the management is carried out by the agency or advertiser them ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Numerator
A fraction (from , "broken") represents a part of a whole or, more generally, any number of equal parts. When spoken in everyday English, a fraction describes how many parts of a certain size there are, for example, one-half, eight-fifths, three-quarters. A ''common'', ''vulgar'', or ''simple'' fraction (examples: and ) consists of an integer numerator, displayed above a line (or before a slash like ), and a non-zero integer denominator, displayed below (or after) that line. If these integers are positive, then the numerator represents a number of equal parts, and the denominator indicates how many of those parts make up a unit or a whole. For example, in the fraction , the numerator 3 indicates that the fraction represents 3 equal parts, and the denominator 4 indicates that 4 parts make up a whole. The picture to the right illustrates of a cake. Fractions can be used to represent ratios and division. Thus the fraction can be used to represent the ratio 3:4 (the ratio of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Retrieval
Information retrieval (IR) in computing and information science is the task of identifying and retrieving information system resources that are relevant to an Information needs, information need. The information need can be specified in the form of a search query. In the case of document retrieval, queries can be based on full-text search, full-text or other content-based indexing. Information retrieval is the science of searching for information in a document, searching for documents themselves, and also searching for the metadata that describes data, and for databases of texts, images or sounds. Automated information retrieval systems are used to reduce what has been called information overload. An IR system is a software system that provides access to books, journals and other documents; it also stores and manages those documents. Web search engines are the most visible IR applications. Overview An information retrieval process begins when a user enters a query into the sys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Whitelisting
A whitelist or allowlist is a list or register of entities that are being provided a particular privilege, service, mobility, access or recognition. Entities on the list will be accepted, approved and/or recognized. Whitelisting is the reverse of blacklisting, the practice of identifying entities that are denied, unrecognized, or ostracized. Email whitelists Spam filters often include the ability to "whitelist" certain sender IP addresses, email addresses or domain names to protect their email from being rejected or sent to a junk mail folder. These can be manually maintained by the user or system administrator - but can also refer to externally maintained whitelist services. Non-commercial whitelists Non-commercial whitelists are operated by various non-profit organizations, ISPs, and others interested in blocking spam. Rather than paying fees, the sender must pass a series of tests; for example, their email server must not be an open relay and have a static IP address. The ope ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Auction Theory
Auction theory is a branch of applied economics that deals with how bidders act in auctions and researches how the features of auctions Incentivisation, incentivise predictable outcomes. Auction theory is a tool used to inform the design of real-world auctions. Sellers use auction theory to raise higher revenues while allowing buyers to procure at a lower cost. The confluence of the price between the buyer and seller is an economic equilibrium. Auction theorists design rules for auctions to address issues that can lead to market failure. The design of these rulesets encourages optimal bidding strategies in a variety of informational settings. The 2020 Nobel Prize for Economics was awarded to Paul R. Milgrom and Robert B. Wilson "for improvements to auction theory and inventions of new Auction#Types, auction formats." Introduction Auctions facilitate transactions by enforcing a specific set of rules regarding the resource allocations of a group of bidders. Theorists consider auctio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
