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Upfront (advertising)
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. The first upfront presentation was made by ABC in 1962, in an attempt to find out how advertisers felt about the network's new shows. United States In the United States, the major broadcast networks' upfronts traditionally occurred in New York City during the third week of May, the last full week of that month's sweeps period. That has changed over the years with the 2017 season now starting in early March and running through May. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be "picked up" the week before. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automobile
A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people rather than cargo. There are around one billion cars in use worldwide. The French inventor Nicolas-Joseph Cugnot built the first steam-powered road vehicle in 1769, while the Swiss inventor François Isaac de Rivaz designed and constructed the first internal combustion-powered automobile in 1808. The modern car—a practical, marketable automobile for everyday use—was invented in 1886, when the German inventor Carl Benz patented his Benz Patent-Motorwagen. Commercial cars became widely available during the 20th century. The 1901 Oldsmobile Curved Dash and the 1908 Ford Model T, both American cars, are widely considered the first mass-produced and mass-affordable cars, respectively. Cars were rapidly adopted in the US, where they replac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CTV Television Network
The CTV Television Network, commonly known as CTV, is a Television in Canada, Canadian English-language terrestrial television network. Launched in 1961 and acquired by BCE Inc. in 2000, CTV is Canada's largest privately owned List of Canadian television channels, television network and is now a division of the Bell Media subsidiary of BCE. It is Canada's largest privately or commercially owned network consisting of 22 owned-and-operated stations nationwide and two privately owned affiliates, and has consistently been placed as Canada's top-audience measurement, rated network in total viewers and in key demographics since 2002, after several years trailing the rival Global Television Network in key markets. Bell Media also operates additional CTV-branded properties, including the 24-hour national cable news network CTV News Channel (Canada), CTV News Channel and the secondary CTV 2 television system. There has never been an official full name corresponding to the initials "CTV ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bell Media
Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include national television broadcasting and production (including the CTV Television Network, CTV and CTV 2 television networks), radio broadcasting (through iHeartRadio Canada), digital media (including Crave (streaming service), Crave) and Internet properties (including the now-defunct Sympatico portal). Bell Media is the successor-in-interest to Baton Broadcasting (later CTV Inc.), one of Canada's first private-sector television broadcasters. Although the company was founded in 1960 as Telegram Corporation, the current enterprise traces its origins to the establishment of Bell Globemedia Inc. in 2001 by BCE and the The Woodbridge Company, Thomson family, combining CTV Inc. (which BCE had acquired in 2000) and the operations of the Thomson family's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ici Radio-Canada Télé
Ici Radio-Canada Télé (stylized as ICI Radio-Canada Télé, and sometimes abbreviated as Ici Télé) is a Television in Canada, Canadian Canadian French, French-language terrestrial television, free-to-air television network owned by the Canadian Broadcasting Corporation (known in French as Société Radio-Canada [SRC]), the national public broadcasting, public broadcaster. Its English-language counterpart is CBC Television. Its headquarters are at Maison Radio-Canada in Montreal, which is also home to the network's flagship station, CBFT-DT, as well as the master control facilities of all of its owned-and-operated stations nationwide. Until the 2012 List of defunct CBC and Radio-Canada television transmitters, closedown of the CBC / Radio-Canada rebroadcaster network, it was the only francophone network in Canada to broadcast terrestrially in all Canadian provinces. Programming This network is considered more popular than CBC Television. It does not face such intense comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBC Television
CBC Television (also known as CBC TV, or simply CBC) is a Television in Canada, Canadian English-language terrestrial television, broadcast television network owned by the Canadian Broadcasting Corporation, the national public broadcasting, public broadcaster. The network began operations on September 6, 1952, with its main studios at the Canadian Broadcasting Centre in Toronto. Its French-language counterpart is Ici Radio-Canada Télé. CBC Television is available throughout Canada on over-the-air television stations in urban centres, and as a must-carry station on cable and satellite television providers, and live streamed on its CBC Gem video platform. Overview CBC Television provides a complete 24-hour network schedule of news, sports, entertainment, and children's programming; in most cases, it feeds the same programming at the exact local times nationwide, except to the Newfoundland Time Zone, where programs air 30 minutes "late". On October 9, 2006, at 6:00 a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (), branded as CBC/Radio-Canada, is the Canadian Public broadcasting, public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its English-language and French-language service units known as CBC and Radio-Canada, respectively. Although some local stations in Canada predate its founding, the CBC is the oldest continually-existing broadcasting network in Canada. The CBC was established on November 2, 1936. The CBC operates four terrestrial radio networks: The English-language CBC Radio One and CBC Music, and the French-language Ici Radio-Canada Première and Ici Musique (international radio service Radio Canada International historically transmitted via shortwave radio, but since 2012 its content is only available as podcasts on its website). The CBC also operates two terrestrial television networks, the English-language CBC Television and the French-language Ici Radio-C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television System
In Canada, a television system is a group of television stations which share common ownership, branding and programming, but which for some reason does not satisfy the criteria necessary for it to be classified as a television network under Canadian law. As the term "television system" has no legal definition, and as most audiences and broadcasters usually refer to groups of stations with common branding and programming as "networks" regardless of their structure, the distinction between the two entities is often not entirely clear; indeed, the term is rarely discussed outside Canada's domestic broadcasting industry, along with its enthusiasts. In the latter regard, however, a group of Canadian stations is currently considered a "network" if it satisfies at least one of the following requirements: * it operates under a network licence (either national or, in the case of Quebec where the majority of Canada's francophones reside, provincial) issued by the Canadian Radio-television ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television In Canada
Television in Canada officially began with the sign-on of the nation's first television stations in Montreal and Toronto in 1952. As with most media in Canada, the television industry, and the television programming available in that country, are strongly influenced by media in the United States and the United Kingdom, perhaps to an extent not seen in any other major industrialized nation. As a result, the government institutes quotas for "Canadian content". Nonetheless, new content is often aimed at a broader North American audience, although the similarities may be less pronounced in the predominantly French-language province of Quebec. History Development of television The first experimental television broadcast began in 1932 in Montreal, Quebec, under the call sign of VE9EC. The broadcasts of VE9EC were broadcast in 60 to 150 lines of resolution on 41 MHz. This service closed around 1935, and the outbreak of World War II put a halt to television experiments. Televisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paramount Global
Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, Midtown Manhattan. The company was formed on December 4, 2019, as ViacomCBS through the 2019 merger of CBS and Viacom, merger of the second incarnations of CBS Corporation and Viacom (2005–2019), Viacom (which were split from the Viacom (1952–2005), original Viacom on December 31, 2005). The company took its current name on February 16, 2022. Paramount's main properties include the namesake Paramount Pictures Corporation, the List of assets owned by Paramount Global#CBS Entertainment, CBS Entertainment Group (consisting of the CBS and partially owned The CW television networks and CBS News and Stations, television stations, BET Media Group (which oversees BET and its sister channels), and other CBS-branded assets), Paramount Media Net ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety (magazine)
''Variety'' is an American trade magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, ''Daily Variety'' was launched, based in Los Angeles, to cover the film industry, motion-picture industry. ''Variety'' website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar. History Founding ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. He subsequently decided to start his own publication that, he said, would "not be influenced by advertising." With a loan of $1,500 from his father-in-law, he launched ''Variety'' as publisher and editor. In additi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
