|
Two-step Flow
The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in addition to the actual media content. Basic overview The theory is based on a 1940s study on social influence that states that media effects are indirectly established through the personal influence of opinion leaders. The majority of people receive much of their information and are influenced by the media secondhand, through the personal influence of opinion leaders. Concept The two-step model says that most people are not directly influenced by mass media, and instead form ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Two Step Flow Of Communication
2 (two) is a number, numeral and digit. It is the natural number following 1 and preceding 3. It is the smallest and the only even prime number. Because it forms the basis of a duality, it has religious and spiritual significance in many cultures. Mathematics The number 2 is the second natural number after 1. Each natural number, including 2, is constructed by succession, that is, by adding 1 to the previous natural number. 2 is the smallest and the only even prime number, and the first Ramanujan prime. It is also the first superior highly composite number, and the first colossally abundant number. An integer is determined to be even if it is divisible by two. When written in base 10, all multiples of 2 will end in 0, 2, 4, 6, or 8; more generally, in any even base, even numbers will end with an even digit. A digon is a polygon with two sides (or edges) and two vertices. Two distinct points in a plane are always sufficient to define a unique line in a nontr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Academy Of Sciences
The National Academy of Sciences (NAS) is a United States nonprofit, NGO, non-governmental organization. NAS is part of the National Academies of Sciences, Engineering, and Medicine, along with the National Academy of Engineering (NAE) and the National Academy of Medicine (NAM). As a national academy, new members of the organization are elected annually by current members, based on their distinguished and continuing achievements in original research. Election to the National Academy is one of the highest honors in the scientific field in the United States. Member of the National Academy of Sciences, Members of the National Academy of Sciences serve ''pro bono'' as "advisers to the nation" on science, engineering, and medicine. The group holds a congressional charter under Title 36 of the United States Code. Congress legislated and President Abraham Lincoln signed an Act of Congress (1863) establishing the National Academy of Sciences as an independent, trusted nongovernmen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thelma Ehrlich
Thelma is a female given name. It was popularized by Victorian writer Marie Corelli who gave the name to the title character of her 1887 novel '' Thelma''. Although the character was supposed to be Norwegian, it is not a traditional Scandinavian name. It may be related to a Greek word meaning "will, volition" see ''Thelema''). Note that although consonant with another female given name, Selma, the two are not synonymous. People with the name * Thelma Akana Harrison (1905–1972), American politician * Thelma Aoyama (born 1987), Japanese pop singer * Thelma Barlow (born 1929), English actress * Thelma Carpenter (1922–1997), American jazz singer and actress * Thelma Cazalet-Keir (1899–1989), British politician * Thelma Drake (born 1949), American politician * Thelma Eisen (1922–2014), American baseball player * Thelma Fardin (born 1992), Argentine actress * Thelma Forbes (1910–2012), Canadian politician * Thelma Furness, Viscountess Furness (1904–1970), mistress of Ki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hazel Gaudet
Hazel Gaudet-Erskine (October 15, 1908 — July 10, 1975) was an American social and communications scientist and a member of the Princeton Radio Project. Life Hazel Gaudet was born on October 15, 1908. She studied psychology at George Washington University and was a pioneer in audience and opinion research.Allison L. Rowland, Peter Simonson: ''The Founding Mothers of Communication Research: Toward a History of Gendered Assemblage.'' In: ''Critical Studies in Media Communication.'' 31, Nr. 1, 2014, S. 3–26. She was part of the Princeton Radio Project at the School of Public and International Affairs at Princeton University. In 1940 she got married and moved to Reno, Nevada, turning her back on research to devote herself to political and social work. Between 1961 and 1975 she wrote the column ''The Polls'', which appeared regularly in the Public Opinion Quarterly. On July 10, 1975, Gaudet-Erskine died as a result of a serious illness. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elmo Roper
Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was an American pollster known for his pioneering work in market research and opinion polling, alongside friends-cum-rivals Archibald Crossley and George Gallup. Early life Elmo Burns Roper, Jr. was born in Hebron, Nebraska, on July 31, 1900. His father, Elmo Burns Roper, was a banker. After receiving his preliminary education, he attended the University of Minnesota and the University of Edinburgh from 1919 to 1921, but did not receive a degree. In 1921, he started a jewelry store, which made him interested in customer opinions. However, the store was closed in 1928. In the following years, he worked as a salesman for the Seth Thomas Clock Company and the New Haven Clock Company. In 1933, during the Great Depression, Roper became a sales analyst for the Traub Manufacturing Company. Career In 1933, Roper, alongside Richardson Wood and Paul T. Cherington, co-founded "Ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrities
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great wealth, participation in sports or the entertainment industry, their position as a political figure, or even their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: An Unexpected History Of Celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, images, and videos in Microblogging, short posts commonly known as "Tweet (social media), tweets" (officially "posts") and Like button, like other users' content. The platform also includes direct message, direct messaging, video and audio calling, bookmarks, lists, communities, a chatbot (Grok (chatbot), Grok), job search, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams, and was launched in July of that year. Twitter grew quickly; by 2012 more than 100 million users produced 340 million daily tweets. Twitter, Inc., was based in San Francisco, C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Customization
Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization. Mass customization is the new frontier in business for both manufacturing and service industries. At its core, is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value. Product design strategy Mass customization is a product design strategy and is currently used with both delayed differentiation and modular design to enhance the value delivered to customers. Mass customization is the method of, "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network". From a collaborative engineering perspective ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Data
Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data processing, data-processing application software, software. Data with many entries (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Big data analysis challenges include Automatic identification and data capture, capturing data, Computer data storage, data storage, data analysis, search, Data sharing, sharing, Data transmission, transfer, Data visualization, visualization, Query language, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: ''volume'', ''variety'', and ''velocity''. The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. Thus a fourth concept, ''veracity,'' refers to the quality or insightfulness of the data. Without sufficient investm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Communication
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information. Narrowly, mass communication is the transmission of messages to many recipients at a time. However, mass communication can be broadly understood as the process of extensive circulation of information within regions and across the globe. From a critical perspective, mass communicatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opinion Leadership
Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. Significant developers of the opinion leader concept have been Robert K. Merton, C. Wright Mills and Bernard Berelson. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products. Opinion leaders play an important role in information flow, because people tend to seek advice from others in the social environment. Information from the mass media does not directly flow to the target audiences, but through a mediation process, in which influential people digest the information and spread it to the public. Opinion leaders have certain characteristics that make them influential in the decis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
