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Travel Brochure
A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures. Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paper Density
Paper density is a paper product's mass per unit volume. The density can be calculated by dividing the grammage of paper (in grams per square metre or "gsm") by its caliper (usually in micrometres, occasionally in mils). The "ISO 534:2011, Paper and board — Determination of thickness, density and specific volume" indicates that the paper density is expressed in grams per cubic centimeter (g/cm3). See also * Grammage * Density Density (volumetric mass density or specific mass) is the ratio of a substance's mass to its volume. The symbol most often used for density is ''ρ'' (the lower case Greek letter rho), although the Latin letter ''D'' (or ''d'') can also be u ... ** Area density ** Linear density * References External links Understanding Paper Weights( Staples, Inc.) M-weight CalculatorPaper Weight Calculator Paper Printing {{material-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Publications By Format
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts. Beginning in the twentieth century, the English term ''propaganda'' became associated with a Psychological manipulation, manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideology, ideologies. A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of dissemina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Factsheet
A factsheet or fact sheet, also called fact file, is a single-page document containing essential information about a product, substance, service or other topic. Factsheets are frequently used to provide information to an end user, consumer or member of the public in concise, simple language. They generally contain key safety points, operating instructions or basic information about a topic depending on the purpose of the fact sheet. Typical contents Factsheets frequently make use of elements such as lists, tables and diagrams to convey meaning quickly and effectively. The language and content of a factsheet depend on its target audience; a factsheet aimed at professional engineers may use more technical language than one aimed at an end-user. History Factsheets were traditionally printed and physically distributed, often included in the packaging of a product. Many manufacturers now provide digital factsheets as well as or instead of paper-and-ink documents. Examples *The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Executive Summary
An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision-making by managers and has been described as the most important part of a business plan. An executive summary was formerly known as a summary. It differs from an abstract in that an abstract will usually be shorter and is typically intended as an overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary is not in common usage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Thunderbird
The Ford Thunderbird is a personal luxury car manufactured and marketed by Ford Motor Company for model years 1955 to 2005, with a hiatus from 1998 to 2001. Ultimately gaining a broadly used colloquial nickname, the ''T-Bird'', Ford Introduced the model as a two-seat convertible, subsequently offering it variously in a host of body styles including as a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop Sedan (automobile), sedan, six-passenger hardtop coupe, and five-passenger pillared coupe — before returning in its final generation, again as a two-seat convertible. At its inception, Ford targeted the two-seat Thunderbird as an upscale model. The 1958 model year design introduced a rear seat and arguably marked the expansion of a market segment that came to be known as ''personal luxury cars'', positioned to emphasize comfort and convenience over handling and high-speed performance. Overview The Thunderbird ent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service (economics)
A service is an act or use for which a consumer, company, or government is willing to payment, pay. Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on. Public services are those that society (nation state, fiscal union or region) as a whole pays for. Using resources, skill, ingenuity, and experience, service providers benefit service consumers. Services may be defined as intangible acts or performances whereby the service provider provides value to the customer. Key characteristics Services have three key characteristics: Intangibility Services are by definition intangible. They are not manufactured, transported or stocked. One cannot store services for future use. They are produced and consumed simultaneously. Perishability Services are perishable in two regards: * Service-relevant resources, processes, and systems are assigned for service delivery during a specific period in time. If the service consumer does not request ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Booklet Marketing
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Booklet may refer to: * A small book or group of pages * A pamphlet * A type of tablet computer * Postage stamp booklet, made up of one or more small panes of postage stamps in a cardboard cover * Liner notes, writings found in booklets which come inserted into the compact disc or DVD jewel case or the equivalent packaging for vinyl records and cassettes * Digital booklet, the digital equivalent of liner notes that often accompany digital music purchases * Nokia Booklet 3G, a netbook computer * Programme (booklet), available for patrons attending live events See also * Book (other) A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment, or other material, usually fastened together to hinge at one side. Book or Books may also refer to: Places * Book, Louisiana, a commun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Offset Printing
Offset printing is a common printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithography, lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic printing, planographic) image carrier. Ink rollers transfer ink to the image areas of the image carrier, while a water roller applies a water-based film to the non-image areas. The modern "web" process feeds a large reel of paper through a large press machine in several parts, typically for several meters, which then prints continuously as the paper is fed through. Development of the offset press came in two versions: in 1875 by Robert Barclay of England for printing on tinplate, tin and in 1904 by Ira Washington Rubel of the United States for printing on paper. Rubel's contemporary in Continental Europe was Kašpar Hermann, the author of the off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
