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Trade Journal
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press. History In 1928, '' Popular Aviation'' became the largest aviation trade magazine with a circulation of 100,000. "Monthly magazine until this month called ''Popular Aviation and Aeronautics''. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell." As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Overview Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Magazine November 2024 Cover
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Engineering
Sales engineering is a hybrid profession of sales and engineering that exists in industrial and commercial markets. Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical information and rational analysis and less on style, fashion, or impulse. Sales engineers are salespersons that have both sales and engineering expertise, allowing them to communicate with customers about technical aspects of a product, business, and business case. They may also advise and support customers on technical and procurement matters. Employers of sales engineers may include business-to-business companies, distributors, and engineering consultancies. External functions Sales and consultancy The purpose of the job is to help potential customers understand, compare, and contrast the solutions that are available for purchase (the pre-sales role); to troubleshoot problems with their implementations—that is, to help ensure that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Piedmont College
Piedmont University is a private university in Demorest and Athens, Georgia. Founded in 1897, Piedmont's Demorest campus includes 300 acres in a traditional residential-college setting located in the foothills of the northeast Georgia Blue Ridge Mountains. Total enrollment is approximately 2,500 students and the campus includes ten residence halls housing more than 750 students. Piedmont College offers more than 50 undergraduate academic programs in the Schools of Arts & Sciences, Business, Education, and Nursing & Health Sciences. Students may earn Bachelor of Arts (BA), Bachelor of Fine Arts (BFA), Bachelor of Science (BS), or Bachelor of Science in Nursing (BSN) degrees. Graduate programs include Master of Business Administration (MBA), Master of Arts (MA) and Master of Arts in Teaching (MAT), Education Specialist (EdS), and Doctor of Education (EdD). History The college opened as the J.S. Green Collegiate Institute in 1897, founded by residents of Habersham County, Georg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Professional Magazine
A professional magazine or professional journal is a periodical published by the governing body of a profession."Professional Magazines or Journals" iProfessional/Trade Journals Piedmont College, Library. The standard of quality of such a periodical may be similar to that of a scholarly publication. A professional journal is said to be one which is "published by the profession and for the profession", which cannot be charged with being dominated by trade, and which "serves a higher and therefore a better use" than a so-called trade journal A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this a ... "by printing in an unbiased way the subject matter".(1912) 7 The Journal of the Allied Societies 279 References *Philip Ward BurtonPrinciples of Advertising Prentice-Hall. 1955. *Christine Nolen T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Trade Magazines
A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, but lists are frequently written down on paper, or maintained electronically. Lists are "most frequently a tool", and "one does not ''read'' but only ''uses'' a list: one looks up the relevant information in it, but usually does not need to deal with it as a whole". Lucie Doležalová,The Potential and Limitations of Studying Lists, in Lucie Doležalová, ed., ''The Charm of a List: From the Sumerians to Computerised Data Processing'' (2009). Purpose It has been observed that, with a few exceptions, "the scholarship on lists remains fragmented". David Wallechinsky, a co-author of '' The Book of Lists'', described the attraction of lists as being "because we live in an era of overstimulation, especially in terms of information, and lists help ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Lead
In marketing, lead generation () is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing, which is often broken into a marketing and a sales pipeline. Lead scoring Lead scoring involves a quantitative method of assigning a numerical score to a lead. This helps the company determine whether a contact is valid for their pipeline and allows them to prioritize leads and allocate resources accordingly. The intr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subscription Business Model
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It is particularly common now for digital products, which lend themselves more naturally toward a subscription model. Subscriptions can be a more convenient, hassle-free transaction for consumers. However, due to inertia among some consumers, they may inadvertently pay for subscriptions that they no longer value because they do not realize that they are subscribed. Subscriptions Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or service, or, in the case of performance-oriented organizations such as opera companies, tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cambridge University Press
Cambridge University Press was the university press of the University of Cambridge. Granted a letters patent by King Henry VIII in 1534, it was the oldest university press in the world. Cambridge University Press merged with Cambridge Assessment to form Cambridge University Press and Assessment under Queen Elizabeth II's approval in August 2021. With a global sales presence, publishing hubs, and offices in more than 40 countries, it published over 50,000 titles by authors from over 100 countries. Its publications include more than 420 academic journals, monographs, reference works, school and university textbooks, and English language teaching and learning publications. It also published Bibles, runs a bookshop in Cambridge, sells through Amazon, and has a conference venues business in Cambridge at the Pitt Building and the Sir Geoffrey Cass Sports and Social Centre. It also served as the King's Printer. Cambridge University Press, as part of the University of Cambridge, was a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Investment
Investment is traditionally defined as the "commitment of resources into something expected to gain value over time". If an investment involves money, then it can be defined as a "commitment of money to receive more money later". From a broader viewpoint, an investment can be defined as "to tailor the pattern of expenditure and receipt of resources to optimise the desirable patterns of these flows". When expenditures and receipts are defined in terms of money, then the net monetary receipt in a time period is termed cash flow, while money received in a series of several time periods is termed cash flow stream. In finance, the purpose of investing is to generate a Return (finance), return on the invested asset. The return may consist of a capital gain (profit) or loss, realised if the investment is sold, unrealised capital appreciation (or depreciation) if yet unsold. It may also consist of periodic income such as dividends, interest, or rental income. The return may also inclu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Purchasing
Purchasing is the procurement process a business or organization uses to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations. Purchasing is part of the wider procurement process, which typically also includes expediting, supplier quality, transportation, and logistics. Details Purchasing managers/directors, procurement managers/directors, or staff based in an organization's Purchasing Office, guide the organization's acquisition procedures and standards and operational purchasing activities. Most organizations use a three-way check as the foundation of their purchasing programs. This involves three departments in the organization completing separate parts of the acquisition process. The three departments do not all report to the same senior manager, to prevent unethical practices and lend credibility to the process. These depa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally financed by advertising, newsagent's shop, purchase price, prepaid subscription business model, subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarterlies, etc.), their target audiences (e.g., women's and trade magazines), their subjects of focus (e.g., popular science and religious), and their tones or approach (e.g., works of satire or humor). Appearance on the cover of print magazines has historically been understood to convey a place of honor or distinction to an individual or event. Term origin and definition Origin The etymology of the word "magazine" suggests derivation from the Arabic language, Arabic (), the broken plural of () meaning "depot, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
