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Toy Advertising
Toy advertising is the advertising, promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency. These rules vary from country to country, with some going as far as banning all advertisements that are directed at children. History The commercial sale and marketing of children's toys only became popular in the mid-18th century. Before this, children had access to relatively few toys, and of those toys in use, most were hand-made, either by the child or a close relative. Toys that were in common use from at least medieval times were basic items such as hoops, tops, balls, and dolls, which could be turned out by local carpenters or coopers. A scattering of toy shops traded in 17th-century London but were virtually unknown outside the capital. A small n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Literacy
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze Media (communication), media messages, as well as create, reflect and take action—using the power of information and communication—to make a difference in the world. Media literacy applies to different types of media, and is seen as an important skill for work, life, and citizenship. Examples of media literacy include reflecting on one's media choices, identifying sponsored content, recognizing stereotypes, analyzing propaganda and discussing the benefits, risks, and harms of media use. Critical analysis skills can be developed through practices like constructivist media decoding and lateral reading, which entails looking at multiple perspectives in assessing the quality of a particular piece of media. Media literacy also includes the ability to create and share messages as a socially responsible communicator, and the practices of safety and civility, information access, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard (advertising)
A billboard (also called a hoarding in the UK and many other parts of the world) is a large out-of-home advertising, outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertising, advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Poster, Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comic Book Advertisement
The dribble glass was a typical comic book advertisement Comic book advertisements are a common feature in American comic books mainly from the 1940s onwards. As these advertisements were directed at young people, many made sensational claims, and sold the products for a few dollars or less, to be sent to a post office box. Products offered included novelty items, toys, and self-improvement courses such as drawing and body building. Companies The Johnson Smith Company placed advertisements for gadgets and toys that appeared on the back cover of many historically significant comic books, including ''Action Comics'' #1 (June 1938) (the first appearance of the character Superman) and ''Detective Comics'' #27 (May 1939) (the first appearance of the character Batman). Notable products offered * Charles Atlas illustrated bodybuilding book * Disappearing ink * Dribble glass * Itching powder * Joy buzzer * Latex mask * Potato gun * Sea-Monkeys * Sneezing powder * Squirting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Educational Toys
Educational toys (sometimes also called "instructive toys") are objects of play, generally designed for children. Educational Toys help with motivation, helping kids use their imagination while still pulling in the real world. These toys are important tools that offer news ways for kids to interact and stimulate learning. They are often intended to meet an educational purpose such as helping a child develop a particular skill or teaching a child about a particular subject. They often simplify, miniaturize, or even model activities and objects used by adults. Although children are constantly interacting with and learning about the world, many of the objects they interact with and learn from are not toys. Toys are generally considered to be specifically built for children's use. A child might play with and learn from a rock or a stick, but it would not be considered an educational toy because 1) it is a natural object, not a designed one, and 2) it has no expected educational ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Etch A Sketch
Etch A Sketch is a mechanical drawing toy invented by André Cassagnes of France and subsequently manufactured by the Ohio Art Company. It is now owned by Spin Master of Canada. An Etch A Sketch has a thick, flat gray screen in a red plastic frame. There are two white knobs on the front of the frame in the lower corners. Twisting the knobs moves a stylus that displaces aluminum powder on the back of the screen, leaving a solid line. The knobs create lineography, lineographic images. The left control moves the stylus horizontally, and the right one moves it vertically. The Etch A Sketch was introduced near the peak of the post–World War II baby boom, Baby Boom on July 12, 1960 for $2.99 (). It went on to sell 600,000 units that year and is one of the best known toys of that era. In 1998, it was inducted into the National Toy Hall of Fame at The Strong, in Rochester, New York. In 2003, the Toy Industry Association named Etch A Sketch one of the 100 most memorable toys of the 20th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slinky Dog (toy)
The Slinky is a helical spring toy invented and developed by American naval engineer Richard T. James in 1943 and successfully demonstrated at Gimbels department store in Philadelphia on November 27, 1945. It can perform a number of tricks, including travelling down a flight of steps end-over-end as it stretches and re-forms itself with the aid of gravity and its own momentum; and appearing to levitate for a period of time after it has been dropped. These interesting characteristics have contributed to its success in its home country of the United States, and it has inspired many popular toys with Slinky-like components, in a wide range of countries. History Creation In 1943, Richard T. James, a naval mechanical engineer, observed a spring "stepping" downward after being knocked off a shelf, then coming to rest in a vertical position. James's wife Betty later recalled, "He came home and said, 'I think if I got the right property of steel and the right tension, I could ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toy Story
''Toy Story'' is a 1995 American animated adventure comedy film produced by Pixar Animation Studios for Walt Disney Pictures. It is the first installment in the Toy Story (franchise), ''Toy Story'' franchise and the Firsts in animation, first entirely computer-animated feature film, as well as the first feature film from Pixar. The film was directed by John Lasseter, written by Joss Whedon, Andrew Stanton, Joel Cohen (writer), Joel Cohen, and Alec Sokolow based on a story by Lasseter, Stanton, Pete Docter, and Joe Ranft, produced by Bonnie Arnold and Ralph Guggenheim, and features the voices of Tom Hanks, Tim Allen, Annie Potts, John Ratzenberger, Don Rickles, Wallace Shawn, and Jim Varney. Taking place in a world where toys come to life when humans are not present, the plot of ''Toy Story'' focuses on the relationship between an old-fashioned pullstring cowboy doll named Sheriff Woody, Woody and a modern space cadet action figure, Buzz Lightyear, as Woody develops jealousy t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mattel
Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. It is the world's second largest toy maker in terms of revenue, after the Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by the NPD Group, a global information research company. History Origins and early years Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler, Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. The company name chosen is a portmanteau of the surname of Mat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Girl
American Girl is an American line of dolls released on May 5, 1986, by Pleasant Company. The dolls portray eight- to fourteen-year-old girls of various ethnicities, faiths, nationalities, and social classes throughout different time periods throughout history. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but were expanded to include characters and stories from contemporary life. Aside from the original American Girl dolls, buyers also have the option to purchase ''Truly Me'' dolls, which vary by eye color, face mold, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available. A service for ordering a custom-made doll with features and clothing specified by the owner dubbed ''Create Your Own'', was introduced in 2017. Pleasant Company was founded in 1986 by Pleasant Rowland in Middleton, Wisconsin, and its products were originall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
