Terministic Screens
Terministic screen is a term in the theory and criticism of rhetoric Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate parti .... It involves the acknowledgment of a language system that determines an individual's perception and symbolic action in the world. Overview Kenneth Burke develops the terministic screen in his book of essays called '' Language as Symbolic Action'' in 1966. He defines the concept as "a screen composed of terms through which humans perceive the world, and that direct attention away from some interpretations and toward others". Burke offers the metaphor to explain why people interpret messages differently, based on the construction of symbols, meanings, and, therefore, reality. Words convey a particular meaning, conjuring images and ideas that induce support toward bel ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination