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Sweepstake
A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). Under these laws sweepstakes became strictly "No purchase necessary to enter or win" and "A purchase will not increase your chances of winning", especially since many sweepstakes companies skirted the law by stating only "no purchase necessary to enter", removing the consideration (one of the three legally required elements of gambling) to stop abuse of sweepstakes. Today, sweepstakes in the United States are used as marketing promotions to reward existing consumers and to draw attention to a product. By definition, the winner is determined by pure random chance rather than skill. Marketing Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishers Clearing House
Publishers Clearing House (PCH) is a direct marketing company that markets merchandise and magazine subscriptions with sweepstakes and prize-based games. It was founded in 1953 by Harold Mertz to replace door-to-door magazine subscription sales by a single vendor offering multiple subscriptions by mail. It introduced its sweepstakes in 1967. In the early 1990s, the company was the subject of concerns and legal actions regarding whether consumers were misled about their odds of winning the sweepstakes and whether purchases increased their chances. By 2010, the company had reached settlements with all 50 states. The company acquired search company Blingo in 2006, online gaming company Funtank in 2010, mobile marketing company Liquid Wireless in 2012, and internet news aggregator Topix in 2019. History Early history Publishers Clearing House was founded in 1953 in Port Washington, New York, by Harold Mertz, a former manager of a door-to-door sales team for magazine subscrip ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Irish Sweepstakes
The Irish Hospitals' Sweepstake was a lottery established in the Irish Free State in 1930 as the Irish Free State Hospitals' Sweepstake to finance hospitals. It is generally referred to as the Irish Sweepstake or Irish Sweepstakes, frequently abbreviated to Irish Sweep or Irish Sweeps. The Public Charitable Hospitals (Temporary Provisions) Act, 1930 was the act that established the lottery; as this act expired in 1934, in accordance with its terms, the Public Hospitals Acts were the legislative basis for the scheme thereafter. The main organisers were Richard Duggan, Captain Spencer Freeman and Joe McGrath. Duggan was a well known Dublin bookmaker who had organised a number of sweepstakes in the decade prior to setting up the Hospitals' Sweepstake. Captain Freeman was a Welsh-born engineer and former captain in the British Army. The ratio of winnings and charitable contributions to Sweepstake revenues proved low, and the scheme made its founders very rich. The Sweepstake admi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Family Publishing
American Family Publishers was an American company that sold magazine subscriptions. Founded in 1977, American Family Publishers (AFP) was one of America's leading marketers of magazine subscriptions. AFP was jointly owned by TAF Holdings, Inc. (a subsidiary of Time Inc.) and a group of private investors. It is best known for running sweepstakes in which a large amount of money was offered as the grand prize (in a range of several hundred thousand to one or more million dollars). The winner was chosen at random, by a professional auditing company, from among all who responded to the sweepstakes, regardless of whether a magazine subscription was purchased or not. History Originally based in Newark, New Jersey, then Jersey City, New Jersey, the company's tactics attracted controversy, since the mailings that accompanied the sweepstakes promotions, which invariably included a form via which the recipient could purchase magazine subscriptions, frequently included language that seemed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reader's Digest
''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wife Lila Bell Wallace. For many years, ''Reader's Digest'' was the best-selling consumer magazine in the United States; it lost the distinction in 2009 to '' Better Homes and Gardens''. According to Mediamark Research (2006), ''Reader's Digest'' reached more readers with household incomes of over $100,000 than '' Fortune'', ''The Wall Street Journal'', ''Business Week'', and '' Inc.'' combined. Global editions of ''Reader's Digest'' reach an additional 40 million people in more than 70 countries, via 49 editions in 21 languages. The periodical has a global circulation of 10.5 million, making it the largest paid-circulation magazine in the world. It is also published in Braille, digital, audio, and a large type called "Reader's Digest La ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lotteries
A lottery is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments. The most common regulation is prohibition of sale to minors, and vendors must be licensed to sell lottery tickets. Although lotteries were common in the United States and some other countries during the 19th century, by the beginning of the 20th century, most forms of gambling, including lotteries and sweepstakes, were illegal in the U.S. and most of Europe as well as many other countries. This remained so until well after World War II. In the 1960s, casinos and lotteries began to re-appear throughout the world as a means for governments to raise revenue without raising taxes. Lotteries come in many formats. For example, the prize can be a fixed amount of cash or goods. In this format, there is risk ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Competitions
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc. The rivalry can be over attainment of any exclusive goal, including recognition: Competition occurs in nature, between living organisms which co-exist in the same environment. Animals compete over water supplies, food, mates, and other biological resources. Humans usually compete for food and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, power, prestige, and fame when in a static, repetitive, or unchanging environment. Competition is a major tenet of market economies and business, often associated with business competition as companies are in competition with at least one other firm over the same group of customers. Competition inside a company is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ed McMahon
Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the ABC game show '' Who Do You Trust?'', running from 1957 to 1962. McMahon then made his famous thirty-year mark as Carson's sidekick, announcer and second banana on NBC's '' The Tonight Show Starring Johnny Carson'' from 1962 to 1992. McMahon also hosted the original '' Star Search'' from 1983 to 1995, co-hosted '' TV's Bloopers & Practical Jokes'' with Dick Clark from 1982 to 1998, presented sweepstakes for American Family Publishers, annually co-hosted the '' Jerry Lewis MDA Telethon'' from 1973 to 2008 and anchored the team of NBC personalities conducting the network's coverage of the Macy's Thanksgiving Day Parade during the 1970s and 80s. McMahon appeared in several films, including '' The Incident'', '' Fun With Dick and Jane'', '' Full ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prize
A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.Prize definition 1, The Free Dictionary, Farlex, Inc. Retrieved August 7, 2009. Official prizes often involve monetary rewards as well as the fame that comes with them. Some prizes are also associated with extravagant awarding ceremonies, such as the s. Prizes are also given to publicize noteworthy or exemplary behaviour, and to provide incentives for improved outcomes and competitive efforts. In general, prizes are regarded in a positive light, and their winners ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spam Email
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or include ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telemarketing
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing. History The term ''telemarketing'' was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services. Telephonists The rise of telemarketing can be traced back to the 19th century telephonists, or switchboard operators. Trans-cultural hiring of swi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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