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Subscription Box
Subscription boxes are a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses, referred to as "subcom" for short, which follow a subscription business model. They target a wide range of customers and cater to a variety of specific needs and interests. It is estimated that there are 400 to 600 different kinds of subscription boxes in the United States alone and more overseas.Jayakumar, A. (2014, April 7). Little-box retailing: Subscription services offer new possibilities to consumers, major outlets. Retrieved November 30, 2014, from Subscriptions vary in both cost and frequency, making them more accessible to a greater range of customers with different socioeconomic backgrounds. Subscription boxes tend to range from $10 to $100.Hutt, K. (2014, April 8). Subscription Boxes Can Feel Like Christmas, But Are They Worth It? Retrieved November 30, 2014, from Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers. The company's products include baby food, beauty products, bottled water, breakfast cereals, cleaning agents, condiments, dairy products, energy drinks, healthcare and hygiene products, ice cream, instant coffee, instant noodles, pet food, pharmaceuticals, soft drinks, tea, and toothpaste. It is the largest producer of soap in the world, and its products are available in over 190 countries. The company is organised into five business groups: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. It has research and development facilities in China, India, the Netherlands, Pakistan, the United Kingdom, and the United States. In the 1930s, Unilever acquired the United Africa Company. In the second half of the 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Distribution (marketing)
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the strategic level, as well as deciding whether to distribute directly or via a distribution network, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depends on the strategic approach. The overall distr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wine Club
A wine club is a developing extension of modern wine culture. Wine clubs are designed to provide customers with a series of wine bottles on a monthly or quarterly basis that they would otherwise have to find and purchase on their own. Wine clubs often behave in a themed manner, providing recipients with red wines, white wines, or a mixture of the two. Wine clubs are most frequently offered by vineyards or specialty wine shops, but they can also be found as independent bodies.J. Arnold & I. Larnis ''Wine Clubs of Sonoma County'' pgs 1-33 Pelican Publishing Company 2007 History Paul Kalemkiarian, Sr. created the Wine of the Month Club in 1972 while managing a small liquor store in Palos Verdes Estates, California. A 'The Wine Club' opened in 1985 in Los Angeles. In 1992Gold Medal Wine Clubwas created by Linda and David Chesterfield, which focuses on featuring only boutique wineries in CA, OR, WA and internationally. In 2003, 24% of all direct wine sales in the US were made throug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vegetable Box Scheme
A vegetable box scheme is an operation that delivers fresh fruit and vegetables, often locally grown and organic, either directly to the customer or to a local collection point. Typically the produce is sold as an ongoing weekly subscription and the offering may vary week to week depending on what is in season. Background Some of the organic veg box schemes in the UK were created by growers such as Guy Watson and Charles Dowding. These schemes are usually operated by the grower or a small co-operative. By early 2007, according to the Soil Association, retail sales via such schemes were in excess of £100 million per annum. Many schemes are run on a local or regional basis, delivering food direct from the producer to the consumer. Other schemes offer a nationwide delivery, with produce supplied by a network of growers, co-operatives and wholesalers negating the local food affiliation of these schemes. Some British supermarkets have also begun offering vegetable boxes. A box ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meal Kit
A meal kit is a subscription service–foodservice business model where a company sends customers pre-portioned and sometimes partially prepared food ingredients and recipes to prepare home-cooked meals. Services that send pre-cooked meals are called meal delivery services. This subscription model has been cited as an example of the personalization of the food and beverage industry. A meal kit is not to be confused with convenience food, which is cooked and "prepared" at a kitchen facility before shipment—typically in a refrigerated container. History The business model originated in Denmark with the launch of Mad til Døren in 2003 followed by RetNemt in 2006. It later spread to Sweden, which some sources describe as the country of origin, crediting either Kicki Theander's launch of Middagsfrid (roughly translated as "dinnertime bliss") in 2007, or Linas Matkasse, launched in 2008 by siblings Niklas Aronsson and Lina Gebäck. Middagsfrid quickly spread to several other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dollar Shave Club
Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. History Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011. Dollar Shave Club was backed by a variety of venture capitalists. In March 2012, seed investors provided $1 million in funding from groups that included Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Shasta Ventures, and others. The same group, joined by Venrock, provided $9.8 million in series A funding in October 2012. A year later, a $12 million series B round was raised led by Venrock, Comcast Ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Birchbox
Birchbox is a New York City-based online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup or other beauty-related products. The products include skincare items, perfumes, organic-based products, and various other cosmetics. Since 2023, it has been owned by Retention Brands. History Birchbox was established in September 2010 by Katia Beauchamp and Hayley Barna, both graduates of Harvard Business School. In October 2010, Birchbox's initial funding began with $1.4 million in seed funding from investors including First Round and Accel Partners. In August 2011, Birchbox received $10.5 million in Series A Funding. In April 2014, it raised $60 million in Series B funding, led by Viking Global Investors, and saw participation from First Round Capital, Accel Partners, Aspect Partners, and Consigliere Brand Capital. In July 2014, the company opened its first brick-and-mortar store in New York's Soho neighborhood. As of 2014, Birc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Niche Product
A niche market is the subset of the market on which a product is appealed to a small group of consumers. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. In practice, product vendors and trade businesses are commonly referred to as ''mainstream providers'' or ''narrow demographics niche market pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The company is headquartered in Jersey City, New Jersey. Sherry Phillips is the current CEO of Forbes as of January 1, 2025. Published eight times per year, ''Forbes'' feature articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is known for its lists and rankings, including its lists of the richest Americans (the Forbes 400, ''Forbes'' 400), of 30 notable people under the age of 30 (the Forbes 30 Under 30, ''Forbes'' 30 under 30), of America's wealthiest celebrities, of the world's top companies (the Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BarkBox
BarkBox is a monthly subscription service providing dog products, services, and experiences. BARK serves over 2 million dogs monthly through BarkBox and Super Chewer subscriptions and retail distribution. On December 17, 2020, Barkbox, Inc. and Northern Star Acquisition Corp. (NYSE: STIC.U), a publicly traded special purpose acquisition company, announced that they had entered into a definitive merger agreement. As a result of the transaction, which values the Company at an enterprise value of approximately $1.6 billion, BARK will become a publicly listed company on the New York Stock Exchange under the new ticker symbol, "BARK". History The company was founded December 2011 by Carly Strife, Matt Meeker, and Henrik Werdelin. Prior to co-founding BarkBox, Meeker co-founded the social networking site Meetup.com. Meeker currently serves as CEO. Werdelin had founded Prehype. In April 2013, the company raised $6.7 million in a venture funding. The company surpassed the $25 million ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
