|
Subliminal Message
Subliminal stimuli (; ' literally "below" or "less than") are any sensory stimuli below an individual's threshold or limit for conscious perception, in contrast to stimuli (above threshold). Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. In 1957, the American cinematographer James Vicary claimed to have increased the sales of Coca-Cola by inserting in his cinema's movies some frames with "Drink Coca-Cola!" written on it. Five years later, however, he admitted to having inflated his results somewhat by including certain data that were labeled scientifically unreliable. However, Vicary's claim increased scientific interest in subliminal messages. Subliminal stimulation is now accepted as a legitimate research field in the scientific literature. A 2012 review of functional magnetic resonance imaging (fMRI) studies showed t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A Latin Dictionary
''A Latin Dictionary'' (or ''Harpers' Latin Dictionary'', often referred to as Lewis and Short or L&S) is a popular English-language lexicographical work of the Latin language, published by Harper and Brothers of New York in 1879 and printed simultaneously in the United Kingdom by Oxford University Press. History The work is usually referred to as ''Lewis and Short'' after the names of its editors, Charlton T. Lewis and Charles Short. It was derived from the 1850 English translation by Ethan Allen Andrews of an earlier Latin–German dictionary, , by the German philologist Wilhelm Freund, in turn based on I. J. G. Scheller’s Latin–German dictionary of 1783. The Andrews translation was partially revised by Freund himself, then by Henry Drisler, and was finally edited by Short and Lewis. The division of labour between the two editors was remarkably unequal. Short, a very thorough but slow worker, produced material for the letters A through C, but B and C were lost by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sexual Arousal
Sexual arousal (also known as sexual excitement) describes the Physiology, physiological and psychological responses in preparation for sexual intercourse or when exposed to Sexual stimulation, sexual stimuli. A number of physiological responses occur in the body and mind as preparation for sexual intercourse, and continue during intercourse. #Male physiological response, Male arousal will lead to an erection, and in #Female physiological response, female arousal, the body's response is engorged sexual tissues such as Erection of nipples, nipples, Clitoral erection, clitoris, Vagina#Microanatomy, vaginal walls, and vaginal lubrication. Stimulus (psychology), Mental stimuli and Stimulus (physiology), physical stimuli such as touch, and the internal fluctuation of hormones, can influence sexual arousal. Sexual arousal has several stages and may not lead to any actual sexual activity beyond a mental arousal and the physiological changes that accompany it. Given sufficient sexual st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Planning
Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequently should the ads be placed? * How much money should be spent on each medium? Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cecil Adams
Cecil Adams, affectionately known to readers and fans and sometimes refers to himself as Uncle Cecil or Uncle Cece, is the pseudonymous author of ''The Straight Dope'', a popular question and answer column published in the ''Chicago Reader'' from 2 February 1973 to 2018. The true identity of Adams, whether a single individual or a group of authors, has remained secret. ''The Chicago Reader''s 1986 trademark filing for the name "Cecil Adams" states that "Cecil Adams does not identify any particular individual but was devised as a fanciful name." As of 2008, Ed Zotti was the editor of the column. The column was syndicated in 31 newspapers in the United States and Canada and has been continued as a website. The aim of the column, and now the website, is to spread general knowledge and everyday rational thinking, using a very strong and characteristically quirky sense of humor - some of it self-deprecating. Billed as the "World's Smartest Human", Adams responded to often unusual in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wilson Bryan Key
Wilson Bryan Key (January 31, 1925 – October 8, 2008) was an American writer. He was the author of several books about subliminal messages and subliminal advertising. Career Key obtained his doctorate in communications from the University of Denver and taught journalism for a short period of time at the University of Western Ontario. He was a colleague and friend of Marshall McLuhan. A US court case in 1990 accused the English Heavy Metal Band Judas Priest of causing suicide through subliminal messaging. Key advised the plaintiffs lawyer to hire Bill Nickloff, an audio engineer, to find the subliminal messaging. The judge found that the defendant was not responsible for the deaths. Death Key died following complications resulting from surgery. He is interred at the Northern Nevada Veterans Memorial Cemetery in Fernley, Nevada. Criticism His results and conclusions have been challenged, in books including the following: * * Reprinted in ''Encounters with the Paranormal: ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Felipe Massa Ferrari Bahrain 2010 GP
Felipe is the Spanish variant of the name Philip, which derives from the Greek adjective ''Philippos'' "friend of horses". Felipe is also widely used in Portuguese-speaking Brazil alongside Filipe, the form commonly used in Portugal. Noteworthy people with this name include: Royalty * Felipe I of Spain * Felipe II of Spain * Felipe III of Spain * Felipe IV of Spain * Felipe V of Spain * Felipe VI of Spain, King of Spain * Felipe de Marichalar y Borbón, nephew of the Spanish king Others * Felipe Calderón, former President of Mexico * Felipe Herrera, Chilean economist * Felipe Zúniga del Cid (born 1948), Honduran politician * FELIPE may refer to the Popular Liberation Front in Spain Sports Football * Felipe (footballer, born 1977) (Felipe Jorge Loureiro), Brazilian footballer * Felipe (footballer, born 1978) (Felipe Reinaldo da Silva), Brazilian footballer * Felipe (footballer, born February 1984) (Luiz Felipe Ventura dos Santos), Brazilian footballer * Felipe (foo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rational Emotive Behavior Therapy
Rational emotive behavior therapy (REBT), previously called rational therapy and rational emotive therapy, is an active-directive, philosophically and empirically based psychotherapy, the aim of which is to resolve emotional and behavioral problems and disturbances and to help people to lead happier and more fulfilling lives. REBT posits that people have erroneous beliefs about situations they are involved in, and that these beliefs cause disturbance, but can be disputed and changed. History Rational emotive behavior therapy was created and developed by the American psychotherapist and psychologist Albert Ellis, who was inspired by many of the teachings of Asian, Greek, Roman and modern philosophers. REBT is a form of cognitive behavioral therapy (CBT) and was first expounded by Ellis in the mid-1950s; development continued until his death in 2007. Ellis became synonymous with the highly influential therapy. ''Psychology Today'' noted, "No individual—not even Freud himse ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backward Masking
The concept of backward masking originated in psychoacoustics, referring to temporal masking of quiet sounds that occur moments before a louder sound. In cognitive psychology, visual backward masking involves presenting one visual Stimulus (physiology), stimulus (a "mask" or "masking stimulus") immediately after a brief (usually 30 ms) "target" visual stimulus resulting in a failure to consciously perceive the first stimulus.Breitmeyer, B.G. and Ogmen, H. (2007''Visual masking'' Scholarpedia, 2(7):3330. It is widely used in Psychophysiology, psychophysiological studies on fear and phobias that investigate the preattentive nonconscious reactions to fear-relevant stimuli. It is unknown how a later stimulus is able to block an earlier one. However, one theory for this phenomenon, known as the ''dual channel interaction'' theory, proposes that a fast signal created by the second stimulus is able to catch up to and overcome a slower signal sent from the first impulse. A similar phenome ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reinforcement
In Behaviorism, behavioral psychology, reinforcement refers to consequences that increase the likelihood of an organism's future behavior, typically in the presence of a particular ''Antecedent (behavioral psychology), antecedent stimulus''. For example, a rat can be trained to push a lever to receive food whenever a light is turned on; in this example, the light is the antecedent stimulus, the lever pushing is the ''operant behavior'', and the food is the ''reinforcer''. Likewise, a student that receives attention and praise when answering a teacher's question will be more likely to answer future questions in class; the teacher's question is the antecedent, the student's response is the behavior, and the praise and attention are the reinforcements. Punishment (psychology), Punishment is the inverse to reinforcement, referring to any behavior that decreases the likelihood that a response will occur. In operant conditioning terms, punishment does not need to involve any type of p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tachistoscope
A tachistoscope is a device that displays a picture, text, or an object for a specific amount of time. It can be used for various purposes such as to increase recognition speed, to show something too fast to be consciously recognized, or to test which elements of a display are memorable. Early tachistoscopes were mechanical, using a flat masking screen containing a window. The screen concealed the picture or text until the screen moved, at a known speed, the window over the picture or text, revealing it. The screen continued to move until it hid the picture or text again. Later tachistoscopes used a shutter system typical of a camera in conjunction with a slide or transparency projector. Even later, tachistoscopes used brief illumination, such as from fast-onset and fast-offset fluorescent lamps, of the material to be displayed. By the late 1990s, tachistoscopes had largely been replaced by computers for displaying pictures and text. History The first tachistoscope was orig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
