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Single Customer View
A single customer view is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place, such as a single page. The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions. A single customer view is also considered especially relevant where organisations engage with customers through multichannel marketing, since customers expect those interactions to reflect a consistent understanding of their history and preferences. However, some commentators have challenged the idea that a single view of customers across an entire organisation is either natural or meaningful, proposing that the priority should instead be consistency between the multiple views that arise in different contexts. Where representations of a customer are held in more than one data set, achieving a single cust ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aggregate (data Warehouse)
An aggregate is a type of summary used in Dimensional modeling, dimensional models of data warehouses to shorten the time it takes to provide answers to typical queries on large sets of data (computing), data. The reason why aggregates can make such a dramatic increase in the performance of a data warehouse is the reduction of the number of rows to be accessed when responding to a query. Use In its simplest form, an aggregate is a simple summary table that can be derived by performing a ''Group by'' SQL query. A more common use of aggregates is to take a Dimension (data warehouse), dimension and change its granularity. When changing the granularity of the dimension the Fact (data warehouse), fact table has to be partially summarized to fit the new Data grain, grain of the new Dimension (data warehouse), dimension, thus creating new Dimension (data warehouse), dimensional and fact tables, to fit this new level of grain. Design Aggregates are sometimes referred to as pre-calcula ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data (computing)
''In computer science, data (treated as singular, plural, or as a mass noun) is any sequence of one or more symbols; datum is a single symbol of data. Data requires interpretation to become information. Digital data is data that is represented using the binary number system of ones (1) and zeros (0), instead of analog representation. In modern (post-1960) computer systems, all data is digital.'' Data exists in three states: data at rest, data in transit and data in use. Data within a computer, in most cases, moves as parallel data. Data moving to or from a computer, in most cases, moves as serial data. Data sourced from an analog device, such as a temperature sensor, may be converted to digital using an analog-to-digital converter. Data representing quantities, characters, or symbols on which operations are performed by a computer are stored and recorded on magnetic, optical, electronic, or mechanical recording media, and transmitted in the form of digital elec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multichannel Marketing
Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution (marketing), Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective, multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by a detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. The contribution each channel delivers to sales can be assessed via Marketing Mix Modeling or Attribution (marketing), attribution modelling. Some companies target certain channels at different demographic m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Set
A data set (or dataset) is a collection of data. In the case of tabular data, a data set corresponds to one or more table (database), database tables, where every column (database), column of a table represents a particular Variable (computer science), variable, and each row (database), row corresponds to a given Record (computer science), record of the data set in question. The data set lists values for each of the variables, such as for example height and weight of an object, for each member of the data set. Data sets can also consist of a collection of documents or files. In the open data discipline, a dataset is a unit used to measure the amount of information released in a public open data repository. The European data.europa.eu portal aggregates more than a million data sets. Properties Several characteristics define a data set's structure and properties. These include the number and types of the attributes or variables, and various statistical measures applicable to the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Cleansing
Data cleansing or data cleaning is the process of identifying and correcting (or removing) corrupt, inaccurate, or irrelevant records from a dataset, table, or database. It involves detecting incomplete, incorrect, or inaccurate parts of the data and then replacing, modifying, or deleting the affected data. Data cleansing can be performed interactively using data wrangling tools, or through batch processing often via scripts or a data quality firewall. After cleansing, a data set should be consistent with other similar data sets in the system. The inconsistencies detected or removed may have been originally caused by user entry errors, by corruption in transmission or storage, or by different data dictionary definitions of similar entities in different stores. Data cleaning differs from data validation in that validation almost invariably means data is rejected from the system at entry and is performed at the time of entry, rather than on batches of data. The actual process ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Quality
Data quality refers to the state of qualitative or quantitative pieces of information. There are many definitions of data quality, but data is generally considered high quality if it is "fit for tsintended uses in operations, decision making and planning". Data is deemed of high quality if it correctly represents the real-world construct to which it refers. Apart from these definitions, as the number of data sources increases, the question of internal data consistency becomes significant, regardless of fitness for use for any particular external purpose. People's views on data quality can often be in disagreement, even when discussing the same set of data used for the same purpose. When this is the case, businesses may adopt recognised international standards for data quality (See #International Standards for Data Quality below). Data governance can also be used to form agreed upon definitions and standards, including international standards, for data quality. In such cases, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Data Management
Master data management (MDM) is a discipline in which business and information technology collaborate to ensure the uniformity, accuracy, stewardship, semantic consistency, and accountability of the enterprise's official shared master data assets. Reasons for master data management * Data consistency and accuracy: MDM ensures that the organization's critical data is Consistency (database systems), consistent and accurate across all systems, reducing discrepancies and errors caused by multiple, siloed copies of the same data. * Improved decision-making: By providing a single version of the truth, MDM aims to have business leaders make informed, Data-informed decision-making, data-driven decisions, and improve overall business performance. * Operational efficiency: With consistent and accurate data, operational processes such as reporting, inventory management, and customer service become more efficient. * Regulatory compliance: MDM tries to help organizations comply with industry ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Institution
A financial institution, sometimes called a banking institution, is a business entity that provides service as an intermediary for different types of financial monetary transactions. Broadly speaking, there are three major types of financial institution: # Depository institution – deposit (finance), deposit-taking institution that accepts and manages deposits and makes loans, including bank, building society, credit union, trust company, and mortgage broker; # Contractual institution – insurance company and pension fund # Investment institution – investment banking, investment bank, underwriter, and other different types of financial entities managing investments. Financial institutions can be distinguished broadly into two categories according to ownership structure: * commercial bank * cooperative banking, cooperative bank Some experts see a trend toward homogenisation of financial institutions, meaning a tendency to invest in similar areas and have similar business str ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Services Compensation Scheme
The Financial Services Compensation Scheme (FSCS) is the UK's statutory compensation scheme for customers of UK authorised financial services firms. This means it can step in to pay compensation if a firm is unable, or likely to be unable, to pay claims against it. Compensation can be in any form and by any method it determines is appropriate. It is an operationally independent body, set up under the Financial Services and Markets Act 2000 and funded by a levy on authorised financial services firms. The rules of the FSCS are made by the Financial Conduct Authority (FCA) and are contained in its handbook. The FSCS board of directors is appointed by and ultimately accountable to the FCA. It covers deposits, insurance, debt management, funeral plans, insurance, investments, pensions, mortgages and payment protection insurance to varying amounts. FSCS is free for consumers to use and, since 2001, has helped more than 4.5 million people and paid out more than £26 billion. Since 31 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Warehouse
In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for Business intelligence, reporting and data analysis and is a core component of business intelligence. Data warehouses are central Repository (version control), repositories of data integrated from disparate sources. They store current and historical data organized in a way that is optimized for data analysis, generation of reports, and developing insights across the integrated data. They are intended to be used by analysts and managers to help make organizational decisions. The data stored in the warehouse is uploaded from operational systems (such as marketing or sales). The data may pass through an operational data store and may require data cleansing for additional operations to ensure data quality before it is used in the data warehouse for reporting. The two main workflows for building a data warehouse system are extract, transform, load (ETL) and extract, load, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Identity Management
Identity and access management (IAM or IdAM) or Identity management (IdM), is a framework of policies and technologies to ensure that the right users (that are part of the ecosystem connected to or within an enterprise) have the appropriate access to technology resources. IAM systems fall under the overarching umbrellas of IT security and data management. Identity and access management systems not only identify, authenticate, and control access for individuals who will be utilizing IT resources but also the hardware and applications employees need to access. The terms "identity management" (IdM) and "identity and access management" are used interchangeably in the area of identity access management. Identity-management systems, products, applications and platforms manage identifying and ancillary data about entities that include individuals, computer-related hardware, and software applications. IdM covers issues such as how users gain an identity, the roles, and sometimes the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
