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Server-side Tracking
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers. Web tracking can be part of visitor management. Uses The uses of web tracking include the following: * Advertising companies actively collect information about users and make profiles that are used to individualize advertisements. User activities include websites visited, watched videos, interactions on social networks, and online transactions. Websites like Netflix and YouTube collect information about what shows users watch, which helps them suggest more shows that they might like. Search engines like Google will keep a record of what users search for, which could help them suggest more relevant searches in the future. * Law enforcement agen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canvas Fingerprinting
Canvas fingerprinting is one of a number of Device fingerprint, browser fingerprinting techniques for Web tracking, tracking online users that allow websites to identify and track visitors using the HTML5 canvas element instead of browser cookies or other similar means. The technique received wide media coverage in 2014 after researchers from Princeton University and Katholieke Universiteit Leuven, KU Leuven University described it in their paper ''The Web never forgets''. Description Canvas fingerprinting works by exploiting the HTML5 canvas element. As described by Acar et al. in: Variations in which the graphics processing unit (GPU), or the Device driver, graphics driver, is installed may cause the fingerprint variation. The fingerprint can be stored and shared with advertising partners to identify users when they visit affiliated websites. A profile can be created from the user's browsing activity, allowing advertisers to Targeted advertising, target advertise to the user's i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Favicon
A favicon (; short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons associated with a particular website or web page. A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page's favicon in the browser's address bar (sometimes in the history as well) and next to the page's name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page's favicon next to the page's title on the tab, and site-specific browsers use the favicon as a desktop icon. History In March 1999, Microsoft released Internet Explorer 5, which supported favicons for the first time. Originally, the favicon was a file called favicon.ico placed in the root directory of a website. It was used in Internet Explorer's ''favo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Tracking
Email tracking or email tracker is a method for monitoring whether the email message is read by the intended recipient. Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date when an email is received or opened, as well as the IP address of the recipient. Email tracking is useful when the sender wants to know whether the intended recipient actually received the email or clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient. Most email marketing software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Read-receipts Some email applications, such as Microsoft Office Outlook and Mozilla Thunderbird, employ a read-receipt tracking mechanism. The sender selects the receipt request option prior to sending the message, and then upon se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Beacon
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, spy pixel, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or Web analytics#Page tagging, page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Web beacons are unseen HTML elements that track a webpage views. Upon the user revisiting the webpage, these beacons are connected to cookies established by the server, facilitating undisclosed user tracking. Using such beacons, companies and organizations can track the online behavior of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Redirect Page
URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Similarly, domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as whewikipedia.comanwikipedia.netare automatically redirected twikipedia.org URL redirection is done for various reasons: * for URL shortening; * to prevent broken links when web pages are moved; * to allow multiple domain names belonging to the same owner to refer to a single web site; * to guide navigation into and out of a website; * for privacy protection (such as redirecting YouTube and Twitter links to Invidious and Nitter respectively or to turn AMP links into normal links); and * for hostile purposes such as phishing attacks or malware distribution. Purposes There are several reasons to use URL redirec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Application
A web application (or web app) is application software that is created with web technologies and runs via a web browser. Web applications emerged during the late 1990s and allowed for the server to dynamically build a response to the request, in contrast to static web pages. Web applications are commonly distributed via a web server. There are several different tier systems that web applications use to communicate between the web browsers, the client interface, and server data. Each system has its own uses as they function in different ways. However, there are many security risks that developers must be aware of during development; proper measures to protect user data are vital. Web applications are often constructed with the use of a web application framework. Single-page applications (SPAs) and progressive web apps (PWAs) are two architectural approaches to creating web applications that provide a user experience similar to native apps, including features such as smoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Application
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as " Word of the Year" by the American Dialect Society. Ap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Site
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The List of most-visited websites, most-visited sites are Google Search, Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a web browser. Background The World Wide Web (WWW) was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Session Replay
Session replay is the ability to replay a visitor's journey on a web site or within a mobile application or web application. Replay can include the user's view (browser or screen output), user input ( keyboard and mouse inputs), and logs of network events or console logs. Session replay is supposed to help improve customer experience and help identify obstacles in conversion processes on websites. However, it can also be used to study a website's usability, customer behavior, and the handling of customer service questions as the customer journey, with all interactions, can be replayed. Some organizations also use this capability to analyse fraudulent behavior on websites. Some solutions augment the session replay with advanced analytics that can identify segments of customers that are struggling to use the website. This allows for the replay capability to be used much more efficiently and reduces the need to replay other customer sessions unnecessarily. There are generally t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evercookie
Evercookie (also known as supercookie) is an Open source, open-source JavaScript API, application programming interface (API) that identifies and reproduces intentionally deleted cookies on the clients' browser storage. This behavior is known as a zombie cookie. It was created by Samy Kamkar in 2010 to demonstrate the possible infiltration from the websites that use respawning. Websites that have adopted this mechanism can identify users even if they attempt to delete the previously stored cookies. In 2013, Edward Snowden leaked a top-secret National Security Agency, NSA document that showed Evercookie can track Tor (anonymity network), Tor (anonymity networks) users. Many popular companies use functionality similar to Evercookie to collect user information and track users. Further research on fingerprinting and search engines also draws inspiration from Evercookie's ability to track a user persistently. In the late 2010s, most modern browsers have implemented ways to get rid of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Browser Fingerprinting
A device fingerprint or machine fingerprint is information collected about the software and hardware of a remote computing device for the purpose of identification. The information is usually assimilated into a brief identifier using a fingerprinting algorithm. A browser fingerprint is information collected specifically by interaction with the web browser of the device. Device fingerprints can be used to fully or partially identify individual devices even when persistent cookies (and zombie cookies) cannot be read or stored in the browser, the client IP address is hidden, or one switches to another browser on the same device. This may allow a service provider to detect and prevent identity theft and credit card fraud, but also to compile long-term records of individuals' browsing histories (and deliver targeted advertising or targeted exploits) even when they are attempting to avoid tracking – raising a major concern for internet privacy advocates. History Basic web browser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
