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Self-brand
Throughout the long history of consumer research, there has been much interest regarding how consumers choose which brand to buy and why they continue to purchase these brands. Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self-concept. Specifically, consumers will often only purchase certain trademarks when he/she finds a match between the brand image (communicated through Advertising">advertisement, design of retail shop, or even package design) and his/her own self-concept. Thereby, the value of a brand also depends on its ability to help consumer to build and create self-concept. Formation of connections Based on self-congruity theory The above explanation for self-branding can be summ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psychology), attitudes, and Preference (economics), preferences affect Buyer decision process, buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an Interdisciplinarity, interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association (psychology)
Association in psychology refers to a mental connection between concepts, events, or mental states that usually stems from specific experiences.Klein, Stephen (2012). ''Learning: Principles and Applications'' (6 ed.). SAGE Publications. . Associations are seen throughout several schools of thought in psychology including behaviorism, associationism, psychoanalysis, social psychology, and structuralism. The idea stems from Plato and Aristotle, especially with regard to the succession of memories, and it was carried on by philosophers such as John Locke, David Hume, David Hartley (philosopher), David Hartley, and James Mill.Boring, E. G. (1950). It finds its place in modern psychology in such areas as memory, learning, and the study of neural pathways. Learned associations Associative learning is when a subject creates a relationship between stimuli (e.g. auditory or visual) or behavior and the original stimulus. The higher the concreteness of stimulus items, the more likely ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Socialization
Consumer socialization ( alternatively spelled socialisation) is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood and adolescent experiences affect future consumer behavior. It attempts to understand how factors such as peers, mass media, family, gender, race, and culture play an influence in developing customer behavior. This field of study has increasingly interested policy makers, marketers, consumer educators and students of socialization. Influences George Moschis and Gilbert A. Churchill Jr posit that mass media, parents, school and peers are all agents of consumer socialization. According to this theory children and young adults learn the rational aspects of consumption from their parents while the m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michelle Phan
Michelle Phan (born April 11, 1987) is an American YouTube personality and entrepreneur. She is the founder and owner of EM Cosmetics, a cosmetics brand she relaunched in 2017. Early life and education Michelle Phan was born on April 11, 1987, in Boston, Massachusetts. She was raised in Tampa, Florida, alongside her elder brother and younger half-sister. Phan has publicly discussed her family's financial struggles, including her father's gambling addiction and mother’s separation from her stepfather. She attended Tampa Bay Technical High School before enrolling at Ringling College of Art and Design. Due to financial constraints, she left the college before completing her degree. In 2014, she was awarded an Honorary Doctorate of Arts degree from Ringling College. Career Blog and YouTube career In 2005, Phan had a personal blog where she posted makeup tutorials, which led her followers requesting for more. She began posting tutorial vlogs on Xanga under the username "Riceb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personality Type
In psychology, personality type refers to the psychological classification of individuals. In contrast to personality traits, the existence of personality types remains extremely controversial. Types are sometimes said to involve ''qualitative'' differences between people, whereas traits might be construed as ''quantitative'' differences. According to type theories, for example, introverts and extraverts are two fundamentally different categories of people. According to trait theories, introversion and extraversion are part of a continuous dimension, with many people in the middle. Clinically effective personality typologies Effective personality typologies reveal and increase knowledge and understanding of individuals, as opposed to diminishing knowledge and understanding as occurs in the case of stereotyping. Effective typologies also allow for increased ability to predict clinically relevant information about people and to develop effective treatment strategies. There is an e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Psychology
Social psychology is the methodical study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Although studying many of the same substantive topics as its counterpart in the field of sociology, psychological social psychology places more emphasis on the individual, rather than society; the influence of social structure and culture on individual outcomes, such as personality, behavior, and one's position in social hierarchies. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions. History 19th century In the 19th century, social psychology began to emerge from the larger field of psychology. At the time, many psychologists were concerned with developing concrete explanations for the different aspe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prototypical
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. Prototyping serves to provide specifications for a real, working system rather than a theoretical one. Physical prototyping has a long history, and paper prototyping and virtual prototyping now extensively complement it. In some design workflow models, creating a prototype (a process sometimes called materialization) is the step between the formalization and the evaluation of an idea. A prototype can also mean a typical example of something such as in the use of the derivation prototypical. This is a useful term in identifying objects, behaviours and concepts which are considered the accepted norm and is analogous with terms such as stereotypes and archetypes. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impression Management
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction.Sanaria, A. D. (2016). A conceptual framework for understanding the impression management strategies used by women in indian organizations. South Asian Journal of Human Resources Management, 3(1), 25-39. https://doi.org/10.1177/2322093716631118 https://www.researchgate.net/publication/299373178_A_Conceptual_Framework_for_Understanding_the_Impression_Management_Strategies_Used_by_Women_in_Indian_Organizations It was first conceptualized by Erving Goffman in 1956 in '' The Presentation of Self in Everyday Life,'' and then was expanded upon in 1967. Impression management behaviors include accounts (providing "explanations for a negative event to escape disapproval"), excuses (denying "responsibility for negative outcomes"), and opinion conformity ("speak(ing) o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Interaction
A social relation is the fundamental unit of analysis within the social sciences, and describes any voluntary or involuntary interpersonal relationship between two or more conspecifics within and/or between groups. The group can be a language or kinship group, a social institution or organization, an economic class, a nation, or gender. Social relations are derived from human behavioral ecology, and, as an aggregate, form a coherent social structure whose constituent parts are best understood relative to each other and to the social ecosystem as a whole. History Early inquiries into the nature of social relations featured in the work of sociologists such as Max Weber in his theory of social action, where social relationships composed of both positive (affiliative) and negative (agonistic) interactions represented opposing effects. Categorizing social interactions enables observational and other social research, such as Gemeinschaft and Gesellschaft (), collective conscio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impression Formation
Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality traits. Two major models have been proposed to explain how this process of integration takes place. The configural model suggests that people form cohesive impressions by integrating traits into a unified whole, adjusting individual traits to fit an overall context rather than evaluating each trait independently. According to this model, some traits are more schematic and serve as central traits to shape the overall impression. As an individual seeks to form a coherent and meaningful impression of another individual, previous impressions significantly influence the interpretation of subsequent information. In contrast, the algebraic model tak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self-verification
Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, that is ''self-views'' (including self-concepts and self-esteem). It is one of the motives that drive self-evaluation, along with ''self-enhancement'' and self-assessment. Because chronic self-concepts and self-esteem play an important role in understanding the world, providing a sense of coherence, and guiding action, people become motivated to maintain them through self-verification. Such strivings provide stability to people’s lives, making their experiences more coherent, orderly, and comprehensible than they would be otherwise. Self-verification processes are also adaptive for groups, groups of diverse backgrounds, and the larger society, in that they make people predictable to one another thus serve to facilitate social interaction. To this end, people engage in a variety of activities that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
