Racial Steering
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Racial Steering
Racial steering refers to the practice in which real estate brokers guide prospective home buyers towards or away from certain neighborhoods based on their race. The term is used in the context of ''de facto'' residential segregation in the United States, and is often divided into two broad classes of conduct: # Advising customers to purchase homes in particular neighborhoods on the basis of race. # Failing, on the basis of race, to show, or to inform buyers of homes that meet their specifications. Overview Historically the United States has been defined by racially segregated neighborhoods.Thomas, June Manning "Planning History and the Black Urban Experience: Linkages and Contemporary Implications" ''Journal of Planning Education and Research'' Vol. 14 No. 1 (1994) 1 – 11. Urban planning up to the 1960s has been documented as one of the causes of this phenomenon. Urban planners have been seen to have practiced early forms of racial steering. Through the use of the restrict ...
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Real Estate Brokers
Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and agents are licensed by the state to negotiate sales agreements and manage the documentation required for closing real estate transactions. Categories of representation A real estate broker typically receives a real estate commission for successfully completing a sale. Across the U.S, this commission can generally range between 5-6% of the property's sale price for a full-service broker but this percentage varies by state and even region. Real estate licensing and education In most jurisdictions in the United States, a person must have a license to perform licensed activities, and these activities are defined within the statutes of each state. The main feature of the requirement for having a license to perform those activities is the work don ...
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United States Department Of Housing And Urban Development
The United States Department of Housing and Urban Development (HUD) is one of the executive departments of the U.S. federal government. It administers federal housing and urban development laws. It is headed by the secretary of housing and urban development, who reports directly to the president of the United States and is a member of the president's Cabinet. Although its beginnings were in the House and Home Financing Agency, it was founded as a Cabinet department in 1965, as part of the " Great Society" program of President Lyndon B. Johnson, to develop and execute policies on housing and metropolises. History The idea of a department of Urban Affairs was proposed in a 1957 report to President Dwight D. Eisenhower, led by New York governor Nelson A. Rockefeller. The idea of a department of Housing and Urban Affairs was taken up by President John F. Kennedy, with Pennsylvania Senator and Kennedy ally Joseph S. Clark Jr. listing it as one of the top seven legislative pri ...
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Social Capital
Social capital is a concept used in sociology and economics to define networks of relationships which are productive towards advancing the goals of individuals and groups. It involves the effective functioning of social groups through interpersonal relationships, a shared sense of identity, a shared understanding, shared norms, shared values, trust, cooperation, and reciprocity. Some have described it as a form of capital that produces public goods for a common purpose, although this does not align with how it has been measured. Social capital has been used to explain the improved performance of diverse groups, the growth of entrepreneurial firms, superior managerial performance, enhanced supply chain relations, the value derived from strategic alliances, and the evolution of communities. History While it has been suggested that the term ''social capital'' was in intermittent use from about 1890, before becoming widely used in the late 1990s, the earliest credited us ...
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Social Networks
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities along with a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine dynamics of networks. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of tria ...
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Tipping Point (sociology)
In sociology, a tipping point is a point in time when a group—or many group members—rapidly and dramatically changes its behavior by widely adopting a previously rare practice. History The phrase was first used in sociology by Morton Grodzins when he adopted the phrase from physics where it referred to the adding a small amount of weight to a balanced object until the additional weight caused the object to suddenly and completely topple, or tip. Grodzins studied integrating American neighborhoods in the early 1960s. He discovered that most of the white families remained in the neighborhood as long as the comparative number of black families remained very small. But, at a certain point, when "one too many" black families arrived, the remaining white families would move out ''en masse'' in a process known as white flight. He called that moment the "tipping point". The idea was expanded and built upon by Nobel Prize-winner Thomas Schelling in 1971. A similar idea underlies ...
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Broken Windows Theory
In criminology, the broken windows theory states that visible signs of crime, antisocial behavior and civil disorder create an urban environment that encourages further crime and disorder, including serious crimes. The theory suggests that policing methods that target minor crimes, such as vandalism, loitering, public drinking and fare evasion, help to create an atmosphere of order and lawfulness. The theory was introduced in a 1982 article by conservative think tanks social scientists James Q. Wilson and George L. Kelling. It was popularized in the 1990s by New York City police commissioner William Bratton, whose policing policies were influenced by the theory. The theory became subject to debate both within the social sciences and the public sphere. Broken windows policing has been enforced with controversial police practices, such as the high use of stop-and-frisk in New York City in the decade up to 2013. Article and crime prevention James Q. Wilson and George L. ...
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Housing Discrimination In The United States
Housing refers to a property containing one or more shelter as a living space. Housing spaces are inhabited either by individuals or a collective group of people. Housing is also referred to as a human need and human right, playing a critical role in shaping the quality of life for individuals, families, and communities. As a result, the quality and type of housing an individual or collective inhabits plays a large role in housing organization and housing policy. Overview Housing is a physical structure indented for dwelling, lodging or shelter that homes people and provides them with a place to reside. Housing includes a wide range of sub-genres from apartments and houses to temporary shelters and emergency accommodations. Access to safe, affordable, and stable housing is essential for a person to achieve optimal health, safety, and overall well-being. Housing affects economic, social, and cultural opportunities as it is directly linked to education, employment, ...
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Registered User
A registered user is a user of a website, program, or other systems who has previously ''registered''. Registered users normally provide some sort of credentials (such as a username or e-mail address, and a password) to the system in order to prove their identity: this is known as logging in. Systems intended for use by the general public often allow any user to register simply by selecting a ''register'' or ''sign up'' function and providing these credentials for the first time. Registered users may be granted privileges beyond those granted to unregistered users. Rationale User registration and login enables a system to personalize itself. For example, a website might display a welcome banner with the user's name and change its appearance or behavior according to preferences indicated by the user. The system may also allow a logged-in user to send and receive messages, and to view and modify personal files or other information. Criticism Privacy concerns Registration nec ...
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Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities. Since 2006, Facebook allows everyone to register from 13 years old, except in the case of a handful of nations, where the age requirement is 14 years. , Facebook claimed almost 3.07 billion monthly active users worldwide. , Facebook ranked as the List of most-visited websites, third-most-visited website in the world, with 23% of its traffic coming from the United States. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivit ...
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Targeted Advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ...
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Lookalike Audience
A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. Since Facebook debuted this feature in 2013, additional advertising platforms have followed suit, including Google Ads, Outbrain, Taboola, LinkedIn Ads and others. Considerations Lookalike audiences anatomize existing customers and their user profiles to find the commonalities between the existing audience. This helps to find highly-qualified customers who previously would have been difficult to identify and reach. This expands the potential audience in different countries and applies to new differentiated audience segments; This approach saves time and lowers advertising costs for the acquisition of a new audience. ...
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Meta Platforms
Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, Threads (social network), Threads, Facebook Messenger, Messenger and WhatsApp. The company also operates an advertising network for its own sites and third parties; , advertising accounted for 97.8 percent of its total revenue. The company was originally established in 2004 as TheFacebook, Inc., and was renamed Facebook, Inc. in 2005. In 2021, it rebranded as Meta Platforms, Inc. to reflect a strategic shift toward developing the metaverse—an interconnected digital ecosystem spanning virtual reality, virtual and augmented reality technologies. Meta is considered one of the Big Tech, Big Five American technology companies, alongside Alphabet Inc., Alphabet (Google), Amazon (company), Amazon, Apple Inc., Apple, and Microsoft. In 2023, it was rank ...
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