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Quartz Crisis
The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.Smithsonian: The quartz revolution revitalized the U.S. watch industry.
It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Japanese companies such as

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Mechanical Watch
A mechanical watch is a watch that uses a Movement (clockwork), clockwork mechanism to measure the passage of time, as opposed to quartz watches which function using the vibration modes of a piezoelectric quartz tuning fork, or radio clock, radio watches, which are quartz watches synchronized to an atomic clock via radio waves. A mechanical watch is driven by a mainspring which must be wound either periodically by hand or via a Automatic watch, self-winding mechanism. Its force is transmitted through a series of gears to power the balance wheel, a weighted wheel which oscillates back and forth at a constant rate. A device called an escapement releases the watch's wheels to move forward a small amount with each swing of the balance wheel, moving the watch's hands forward at a constant rate. The escapement is what makes the 'ticking' sound which is heard in an operating mechanical watch. Mechanical watches evolved in Europe in the 17th century from spring powered clocks, which appe ...
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Seiko 35A
, commonly known as Seiko ( , ), is a Japanese maker of watches, clocks, electronic devices, and semiconductors. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the world's first commercial quartz wristwatch in 1969. Seiko is widely known for its wristwatches. Seiko and Rolex are the only two watch companies considered to be vertically integrated. Seiko is able to design and develop all the components of a watch, as well as assemble, adjust, inspect and ship them in-house. Seiko's mechanical watches consist of approximately 200 parts, and the company has the technology and production facilities to design and manufacture all of these parts in-house. The company was incorporated (K. Hattori & Co., Ltd.) in 1917 and renamed Hattori Seiko Co., Ltd. in 1983 and Seiko Corporation in 1990. After reconstructing and creating its operating subsidiaries (such as Seiko Watch Corporation and Seiko Clock Inc.), it became a holding company in 2001 and was renamed Seiko Holding ...
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Joint Venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to access a new market, particularly emerging market; to gain scale efficiencies by combining assets and operations; to share risk for major investments or projects; or to access skills and capabilities.' Most joint ventures are incorporated, although some, as in the oil and gas industry, are "unincorporated" joint ventures that mimic a corporate entity. With individuals, when two or more persons come together to form a temporary partnership for the purpose of carrying out a particular project, such partnership can also be called a joint venture where the parties are "''co-venturers''". A joint venture can take the form of a business. It can also take the form of a project or asset JV, created for the purpose of pursuing one specific project, ...
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Piaget SA
Piaget SA () is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group. Piaget was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century. History Origins In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements. In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The company's policy has been to be dedicated to the production of wristwatches ever since. Registered Trademark Under the guidance of the founder's grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. Since then, the manufacturer at La Côte-aux ...
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Patek Philippe SA
Patek Philippe SA () is a Swiss luxury watchmaker and clock manufacture d'horlogerie, manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch manufacturer in Geneva. Patek Philippe is one of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since its founding. It designs and manufactures timepieces as well as Watch movement, movements, including some of the most complicated mechanical watches. The company maintains over 400 retail locations globally and over a dozen distribution centers across Asia, Europe, North America, and Oceania. In 2001, it opened the Patek Philippe Museum in Geneva. Patek Philippe is widely considered to be one of the most prestigious watch manufacturers in the world. As of July 2023, among t ...
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Global Market
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. It is done through the export of a company's product into another location or entry through a joint venture with another firm within the country, or foreign direct investment into the country. International marketing is required for the development of the marketing mix for the country. International marketing includes the use of existing marketing strategies, mix and tools for export, relationship strategies such as localization, local product offerings, pricing, production and distribution ...
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Bulova
Bulova is an American luxury timepiece manufacturing company that was founded in 1875 in New York City. Formally the Bulova Watch Company, it makes watches, clocks and accessories. History Founding Bulova was founded and incorporated as the J. Bulova Company in 1875 by Bohemian immigrant Joseph Bulova. It was reincorporated under the name Bulova Watch Company in 1923, became part of the Loews Corporation in 1979, and was sold to Citizen Watch Co., Citizen at the end of 2007. Bulova started a small jewelry shop in New York City around 1875 on Maiden Lane, which specialized in jewelry and the repair of clocks and the occasional pocket watch. Around 1911, Bulova began producing table clocks and pocket watches. In 1912, Joseph Bulova launched his first plant dedicated entirely to the production of watches in Biel, Switzerland where he began a standardized mass production. The watches were popular with the American public. In 1927, Bulova set up an observatory on the roof of a skys ...
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Gear Train
A gear train or gear set is a machine element of a mechanical system formed by mounting two or more gears on a frame such that the teeth of the gears engage. Gear teeth are designed to ensure the pitch circles of engaging gears roll on each other without slipping, providing a smooth transmission of rotation from one gear to the next. Features of gears and gear trains include: * The gear ratio of the pitch circles of mating gears defines the speed ratio and the mechanical advantage of the gear set. * A planetary gear train provides high gear reduction in a compact package. * It is possible to design gear teeth for gears that are non-circular, yet still transmit torque smoothly. * The speed ratios of chain and belt drives are computed in the same way as gear ratios. See bicycle gearing. The transmission of rotation between contacting toothed wheels can be traced back to the Antikythera mechanism of Greece and the south-pointing chariot of China. Illustrations by the Renaissan ...
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Hertz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or Cycle per second, cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base units is 1/s or s−1, meaning that one hertz is one per second or the Inverse second, reciprocal of one second. It is used only in the case of periodic events. It is named after Heinrich Hertz, Heinrich Rudolf Hertz (1857–1894), the first person to provide conclusive proof of the existence of electromagnetic waves. For high frequencies, the unit is commonly expressed in metric prefix, multiples: kilohertz (kHz), megahertz (MHz), gigahertz (GHz), terahertz (THz). Some of the unit's most common uses are in the description of periodic waveforms and musical tones, particularly those used in radio- and audio-related applications. It is also used to describe the clock speeds at which computers and other electronics are driven. T ...
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Resonate
Resonance is a phenomenon that occurs when an object or system is subjected to an external force or vibration whose frequency matches a resonant frequency (or resonance frequency) of the system, defined as a frequency that generates a maximum amplitude response in the system. When this happens, the object or system absorbs energy from the external force and starts vibrating with a larger amplitude. Resonance can occur in various systems, such as mechanical, electrical, or acoustic systems, and it is often desirable in certain applications, such as musical instruments or radio receivers. However, resonance can also be detrimental, leading to excessive vibrations or even structural failure in some cases. All systems, including molecular systems and particles, tend to vibrate at a natural frequency depending upon their structure; when there is very little damping this frequency is approximately equal to, but slightly above, the resonant frequency. When an oscillating force, a ...
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Tuning Fork
A tuning fork is an acoustic resonator in the form of a two-pronged fork with the prongs ( ''tines'') formed from a U-shaped bar of elastic metal (usually steel). It resonates at a specific constant pitch when set vibrating by striking it against a surface or with an object, and emits a pure musical tone once the high overtones fade out. A tuning fork's pitch depends on the length and mass of the two prongs. They are traditional sources of standard pitch for tuning musical instruments. The tuning fork was invented in 1711 by British musician John Shore, sergeant trumpeter and lutenist to the royal court. Description A tuning fork is a fork-shaped acoustic resonator used in many applications to produce a fixed tone. The main reason for using the fork shape is that, unlike many other types of resonators, it produces a very pure tone, with most of the vibrational energy at the fundamental frequency. The reason for this is that the frequency of the first overtone is about ...
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