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Premium (marketing)
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product. Premiums predominantly fall into three categories, free premiums, self-liquidating premiums and in-or on-package premiums. Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corn Flakes
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a Breakfast, breakfast food to counter indigestion, it has become a popular food item in the American cuisine, American diet and in the United Kingdom where over 6 million households consume them. The cereal, originally made with wheat, was created by Will Keith Kellogg, Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brother John H. Kellogg, John Kellogg who was the superintendent. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became the Kellogg Company to produce corn flakes for the wider public. A patent for the process was granted in 1896, after a legal battle between the two brothers. With corn flakes becoming popular in the wider community, a previous patient at the sanitarium, C. W. Post, started to make rival products. Kellogg continued to experiment with various ingre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cookbook
A cookbook or cookery book is a kitchen reference containing recipes. Cookbooks may be general, or may specialize in a particular cuisine or category of food. Recipes in cookbooks are organized in various ways: by course (food), course (appetizer, first course, main course, dessert), by main ingredient, by cooking technique, alphabetically, by region or country, and so on. They may include illustrations of finished dish (food), dishes and preparation steps; discussions of cooking techniques, advice on kitchen equipment, ingredients, tips, and substitutions; historical and cultural notes; and so on. Cookbooks may be written by individual authors, who may be chefs, cooking teachers, or other food writers; they may be written by collectives; or they may be anonymous. They may be addressed to home cooks, to professional restaurant cooks, to institutional cooks, or to more specialized audiences. Some cookbooks are didactic, with detailed recipes addressed to beginners or people learn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cutlery
Cutlery (also referred to as silverware, flatware, or tableware) includes any hand implement used in preparing, serving, and especially eating food in Western culture. A person who makes or sells cutlery is called a cutler. While most cutlers were historically men, women could be cutlers too; Agnes Cotiller was working as a cutler in London in 1346, and training a woman apprentice, known as Juseana. The city of Sheffield in England has been famous for the production of cutlery since the 17th century and a train – the ''Master Cutler'' – running from Sheffield to London was named after the industry. Bringing affordable cutlery to the masses, stainless steel was developed in Sheffield in the early 20th century. The major items of cutlery in Western culture are the knife, fork and spoon. These three implements first appeared together on tables in Britain in the Georgian era. In recent times, hybrid versions of cutlery have been made combining the functionality of differe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oneida Limited
Oneida Limited () is an American manufacturer and seller of tableware and cutlery. Oneida is one of the world's largest designers and sellers of stainless steel and silverplated cutlery and tableware for the consumer and foodservice industries. It is also the largest supplier of dinnerware to the foodservice industry in North America. The company operates in the United States, Canada, Latin America, Europe, and Asia, marketing and distributing tabletop products, which include flatware, dinnerware, crystal stemware, glassware and kitchen tools and gadgets. The factory in upstate NY was sold to Liberty Tabletop, who is the sole manufacturer of US made flatware. The company originated in the late-nineteenth century in the Oneida Community in Oneida, New York. History Origins The company arose out of the Oneida Community, which was established in Oneida, New York, in 1848. The Oneida Association (later Oneida Community) was founded by a small group of Christian perfection, Christia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coupon
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. ''The New York Times'' reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. "Only about 4 percent" of coupons received were redeemed. Coupons can be targeted selectively to regional markets in which price competition is great. Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Mills
General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Nature Valley, Totino's, Pillsbury Company, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix (cereal), Trix, Cocoa Puffs, and the monster cereals. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois congressman Robert Smith ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks. The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the ''Saturday Evening Post''. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions. Realizing that especially housewives would want advice from a fellow woman, the comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ovaltine
Ovaltine, also known by its original name Ovomaltine, is a brand of milk flavouring product made with malt extract, sugar (except in Switzerland), and whey. Some flavours also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s. History Ovaltine was developed in 1904 by chemist (1867–1950), in Bern, Switzerland, where it is also known by its original name, Ovomaltine (from , Latin for "egg", and ''malt'', which were originally its key ingredients). In 1927, the factory moved out to the village of Neuenegg, a short distance west of Bern, where it is still produced. Ovomaltine was exported to Britain as ''Ovaltine'' in 1909. A factory was built in Kings Langley, which took it to the United States as well. By 1915, Ovaltine was being manufactured in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skelly Oil
Skelly Oil Company was a medium-sized oil company founded in 1919 by William Grove (Bill) Skelly, Chesley Coleman Herndon and Frederick A. Pielsticker in Tulsa, Oklahoma. J. Paul Getty acquired control of the company during the 1930s. It became defunct when fully absorbed by Getty Oil Company in 1974, and the disused Skelly brand logo was revived by Nimmons-Joliet Development Corp. in 2012. History Founding Bill Skelly (1878–1957) came to Oklahoma from Pennsylvania in about 1913 where he worked as a mule skinner and tool dresser in the oil fields around Ardmore and Duncan, Oklahoma, prior to partnering with Jack Sanky, a/k/a, John S. Sankey to form Skelly - Sankey Oil Company in Duncan, Oklahoma, in 1915. An advertisement in ''The Pittsburgh Press'' on January 4, 1922, stated that Skelly Oil Company was formed to take over the oil properties of Skelly and of the Skelly - Sankey company. Chesley Coleman Herndon was a practicing attorney in Tulsa when he won several co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Captain Midnight
''Captain Midnight'' (later rebranded on television as ''Jet Jackson, Flying Commando'') is an American adventure franchise first broadcast as a radio serial from 1938 to 1949. The character's popularity throughout the 1940s and into the mid-1950s extended to serial films (1942), a television show (1954–1956), a syndicated newspaper strip (1942 – late 1940s), and a comic book title (1942–1948). Radio origins Sponsored by the Skelly Oil Company, the Captain Midnight radio program was the creation of radio scripters Wilfred G. Moore and Robert M. Burtt, who had previously scored a success for Skelly with their boy pilot adventure serial '' The Air Adventures of Jimmie Allen''. Developed at the Blackett, Sample and Hummert advertising agency in Chicago, ''Captain Midnight'' began as a syndicated show on October 17, 1938, airing through the spring of 1940 on a few Midwest stations, including Chicago's WGN. In 1940, Ovaltine, a product of The Wander Company, took over spons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Programming
Radio programming is the process of organising a schedule of radio content for commercial broadcasting and public broadcasting by radio stations. History The original inventors of radio, from Guglielmo Marconi's time on, expected it to be used for one-on-one wireless communication tasks where telephones and telegraphs could not be used because of the problems involved in stringing copper wires from one point to another, such as in ship-to-shore communications. Those inventors had no expectations whatever that radio would become a major mass media entertainment and information medium earning many millions of dollars in revenues annually through radio advertising commercials or sponsorship. These latter uses were brought about after 1920 by business entrepreneurs such as David Sarnoff, who created the National Broadcasting Company (NBC), and William S. Paley, who built Columbia Broadcasting System (CBS). These broadcasting (as opposed to narrowcasting) business organizations ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
