Pinkwashing (other)
Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing. Pinkwashing may refer to: * Pinkwashing (breast cancer), the promotion of consumer goods and services using pink ribbons representing support for breast cancer-related charities *Pinkwashing (LGBTQ) Pinkwashing, also known as rainbow-washing, is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion, including LGBTQ marketi ...

Portmanteau
In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.Garner's Modern American Usage
p. 644. English examples include '' smog'', coined by blending ''smoke'' and ''fog'', and ''

motel

'', from ''motor'' ('' motorist'') and ''hotel''. A blend is similar to a
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Pink
Pink is a pale tint of red, the color of the Dianthus plumarius, pink flower. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and Romance (love), romance. A combination of pink and white is associated with innocence, whereas a combination of pink and black links to eroticism and seduction. In the 21st century, pink is seen as Gendered associations of pink and blue, a symbol of femininity, though it has not always been seen this way. In the 1920s, light red, which is similar to pink, was seen as a color that reflected masculinity. In nature and culture File:Color icon pink v2.svg, Various shades of pink File:Dianthus.jpg, The color pink takes its name from the flowers called pink (flower), pinks, members of the genus ''Dianthus''. File:Rosa Queen Elizabeth1ZIXIETTE.jpg, In most European l ...
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Whitewash (censorship)
Whitewashing is the act of minimizing or Cover-up, covering up vices, crimes or scandals, or of exonerating the guilty by means of a perfunctory investigation or biased presentation of data with the intention to improve someone's reputation."Whitewash", Encyclopædia Britannica, 2003 DVD Ultimate reference suite. Etymology Whitewash is a cheap white paint or coating of chalked Calcium hydroxide, lime that can be used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. The first known use of the term is from 1591 in England, referring literally to the process of coloring a surface. Usage In 1800, in the United States, the word was used in a political context, when a Philadelphia ''Aurora'' editorial said that "if you do not whitewash John Adams, President Adams speedily, the Democratic-Republican Party, Democrats, like swarms of flies, will bespatter him all over, and make you both as speckled as a dirty wall, and as black as ...
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Cause Marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation. History The United States Congress passed the Endangered Species Act on December 14, 1973. In response, 7-Eleven sold Endangered Species Cups, and donated one cent from the sale of each cup to t ...
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Pinkwashing (breast Cancer)
Pinkwashing is a form of cause marketing that uses pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. The term 'pinkwashing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured products have proven to contain ingredients that are linked to the disease developed or are used in a manner that associates it with the increased risk of disease. Origin of the pink ribbon The pink ribbon first originated from a woman named Charlotte Hayley in 1992. Charlotte hand made and dispensed peach colored ribbons with informational cards that read " The National Cancer Institute annual budget is $1.8 billion, only 5% goes for cancer prevention. Help us wake up our legisla ...
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