|
Persuade
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attitude (psychology)
In psychology, an attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind". Attitudes include beliefs (cognition), emotional responses ( affect) and behavioral tendencies ( intentions, motivations). In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods. While different researchers have defined attitudes in various ways, and may use different terms for the same concepts or the same term for different concepts, two essential attitude functions emerge from empirical research. For individuals, attitudes are cognitive schema that provide a structure to organize complex or ambiguous information, guiding particular evaluations or behaviors. More abstractly, attitudes serve higher psychological needs: expressive or symbolic functions (affirming values), maintaining social identity, and regulating e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts. Beginning in the twentieth century, the English term ''propaganda'' became associated with a Psychological manipulation, manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideology, ideologies. A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of dissemina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pathos
Pathos appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. ''Pathos'' is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. Appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personality * use the attributes of the ideal to reinforce the message. Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience (human behavior), obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. #Compliance (psychology), Compliance is when people appear to agree with others but actually keep their dissenting opinions private. #Identification (psychology), Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. #Internalisation (sociology), Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fallacy
A fallacy is the use of invalid or otherwise faulty reasoning in the construction of an argument that may appear to be well-reasoned if unnoticed. The term was introduced in the Western intellectual tradition by the Aristotelian '' De Sophisticis Elenchis''. Fallacies may be committed intentionally to manipulate or persuade by deception, unintentionally because of human limitations such as carelessness, cognitive or social biases and ignorance, or potentially due to the limitations of language and understanding of language. These delineations include not only the ignorance of the right reasoning standard but also the ignorance of relevant properties of the context. For instance, the soundness of legal arguments depends on the context in which they are made. Fallacies are commonly divided into "formal" and "informal". A formal fallacy is a flaw in the structure of a deductive argument that renders the argument invalid, while an informal fallacy originates in an error in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elocution
Elocution is the study of formal speaking in pronunciation, grammar, style, and tone as well as the idea and practice of effective speech and its forms. It stems from the idea that while communication is symbolic, sounds are final and compelling. Elocution emerged in England in the 18th and 19th centuries and in the United States during the 19th century. It benefited men and women in different ways; the overall concept was to teach both how to become better, more persuasive speakers, standardize errors in spoken and written English, and the beginnings of the formulation of argument were discussed. History In Western classical rhetoric, elocution was one of the five core disciplines of pronunciation, which was the art of delivering speeches. Orators were trained not only on proper diction, but on the proper use of gestures, stance, and dress. There was a movement in the eighteenth century to standardize English writing and speaking and elocution was a part of this moveme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Immanuel Kant
Immanuel Kant (born Emanuel Kant; 22 April 1724 – 12 February 1804) was a German Philosophy, philosopher and one of the central Age of Enlightenment, Enlightenment thinkers. Born in Königsberg, Kant's comprehensive and systematic works in epistemology, metaphysics, ethics, and aesthetics have made him one of the most influential and highly discussed figures in modern Western philosophy. In his doctrine of transcendental idealism, Kant argued that space and time are mere "forms of intuition" that structure all experience and that the objects of experience are mere "appearances". The nature of things as they are in themselves is unknowable to us. Nonetheless, in an attempt to counter the philosophical doctrine of Philosophical skepticism, skepticism, he wrote the ''Critique of Pure Reason'' (1781/1787), his best-known work. Kant drew a parallel to the Copernican Revolution#Immanuel Kant, Copernican Revolution in his proposal to think of the objects of experience as confo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aristotle
Aristotle (; 384–322 BC) was an Ancient Greek philosophy, Ancient Greek philosopher and polymath. His writings cover a broad range of subjects spanning the natural sciences, philosophy, linguistics, economics, politics, psychology, and the arts. As the founder of the Peripatetic school of philosophy in the Lyceum (classical), Lyceum in Athens, he began the wider Aristotelianism, Aristotelian tradition that followed, which set the groundwork for the development of modern science. Little is known about Aristotle's life. He was born in the city of Stagira (ancient city), Stagira in northern Greece during the Classical Greece, Classical period. His father, Nicomachus (father of Aristotle), Nicomachus, died when Aristotle was a child, and he was brought up by a guardian. At around eighteen years old, he joined Plato's Platonic Academy, Academy in Athens and remained there until the age of thirty seven (). Shortly after Plato died, Aristotle left Athens and, at the request ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Pitch
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organization looking to obtain supplies or services, for example in a commissioning context. Elements First impression The first visual and audible impression upon a market or client can appeal to any of the five senses in order to initiate excellent chemistry between the buyer and seller. A strategy to attract pote ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burden Of Proof (law)
In a legal dispute, one party has the burden of proof to show that they are correct, while the other party has no such burden and is presumed to be correct. The burden of proof requires a party to produce evidence to establish the truth of facts needed to satisfy all the required legal elements of the dispute. It is also known as the onus of proof. The burden of proof is usually on the person who brings a claim in a dispute. It is often associated with the Latin maxim ''semper necessitas probandi incumbit ei qui agit'', a translation of which is: "the necessity of proof always lies with the person who lays charges." In civil suits, for example, the plaintiff bears the burden of proof that the defendant's action or inaction caused injury to the plaintiff, and the defendant bears the burden of proving an affirmative defense. The burden of proof is on the prosecutor for criminal cases, and the defendant is presumed innocent. If the claimant fails to discharge the burden of proof to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
