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NoitulovE
''noitulovE'' ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005. ''noitulovE'' is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received over 30 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Good Things Come To Those Who Wait (Guinness)
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996.Archer, Katy; The Art of Advertising' (interview with Matt Doman and Ian Heartfield), Channel 4, 16 January 2006. Retrieved 21 October 2007. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish " Guinness Time" television and cinema spots of the early 1990s. The first piece of the "Good Things..." campaign to be launched was the sixty-second '' Swimblack'' tele ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mustang (Guinness)
''Mustang'' is a 2004 television and cinema advertising campaign promoting Guinness-brand draught stout. It was produced by advertising agency Abbott Mead Vickers BBDO, and aired in Europe, North America, and parts of Asia. The ad was filmed in the United States, and was directed by the Academy Award-winning British film director Anthony Minghella, famous for his work on ''The English Patient''. The sequence revolves around a man sent to a prison camp in the Midwestern United States, where he is instructed to train wild mustangs. A prisoner stares down one of the mustangs before opening the gate to release him. The prisoner is charged with retrieving the horse, and the piece ends with the man riding the horse across the plains, over the strapline " a story of darkness and light". ''Mustang'' was the last Guinness advertisement to use the strapline, following the earlier ''Moth''. After ''Mustang'', Abbott Mead Vickers chose to return to its established " Good things come to thos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daniel Kleinman
Daniel Kleinman (born 23 December 1955) is a British television commercial and music video director who has designed every title sequence for the ''James Bond'' series of films since ''GoldenEye'' (1995), with the exception of ''Quantum of Solace'' (2008) (which was designed by the filmmaking and design collective MK12). He returned to design the titles for ''Skyfall'' (2012), ''Spectre'' (2015), and ''No Time to Die'' (2021). Early life He attended Orange Hill Grammar School in north-west London, which became Mill Hill County High School. Career Kleinman formed Bazooka Joe, a rock band, with John Ellis and friends from Orange Hill Grammar School, Burnt Oak, London. The band played extensively throughout the 1970s. In 1975 it was supported by the Sex Pistols, playing for the first time at St Martin's School of Art, London. Bazooka Joe had a varied changing line up of musicians, notably Adam Ant and Arabella Weir, Mark Tanner (Sculptor), Chris Duffy (photographer). Prior ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peter Raeburn
Peter Raeburn is a British composer, music producer and songwriter. He has won over 70 awards across the various mediums in which he has worked. As a composer, Raeburn has written the score for a variety of feature films including '' The Dry'' (dir. Robert Connelly) starring Eric Bana for Made Up Stories, ''Photograph'' (dir. Ritesh Batra) released by Amazon, ''Things Heard & Seen'' (dir. Shari Springer Berman and Robert Pulcini ) for Netflix starring Amanda Seyfried, Samuel Goldwyn's ''Nancy'' (dir. Christina Choe) starring Andrea Risebrough & Steve Buscemi, A24's ''Woodshock'' (dir. Kate & Laura Mulleavy) starring Kirsten Dunst, Danny Huston’s directorial debut feature '' The Last Photograph'', and the film by director Joshua Leonard; '' The Lie''. He also composed the music for Raoul Martinez and Joshua Van Praag's documentary feature, ''Creating Freedom: Lottery of Birth'', which was nominated for Best Documentary at Raindance Film Festival. His music features ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kleinman Productions
Daniel Kleinman (born 23 December 1955) is a British television commercial and music video director who has designed every title sequence for the ''James Bond'' series of films since ''GoldenEye'' (1995), with the exception of ''Quantum of Solace'' (2008) (which was designed by the filmmaking and design collective MK12). He returned to design the titles for ''Skyfall'' (2012), ''Spectre'' (2015), and ''No Time to Die'' (2021). Early life He attended Orange Hill Grammar School in north-west London, which became Mill Hill County High School. Career Kleinman formed Bazooka Joe, a rock band, with John Ellis and friends from Orange Hill Grammar School, Burnt Oak, London. The band played extensively throughout the 1970s. In 1975 it was supported by the Sex Pistols, playing for the first time at St Martin's School of Art, London. Bazooka Joe had a varied changing line up of musicians, notably Adam Ant and Arabella Weir, Mark Tanner (Sculptor), Chris Duffy (photographer). Prior ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fridge (Guinness)
''Fridge'' is a 2006 television and print advertising campaign launched by Diageo to promote canned Guinness-brand stout in the United Kingdom. The campaign was handled by advertising agency Abbott Mead Vickers BBDO. The television piece was directed by J J Keith, and shot in the Czech Republic. The television ad is a thirty-second comedic spot aimed at men in their twenties and thirties, revolving around the idea of a miniature bartender who lives in a refrigerator, serving drinks to purchasers of cans of Guinness stout. The idea behind the ad was to promote the cans as being just as high quality as Guinness draught beer, which was traditionally the focus of Guinness advertising and marketing. The ad is the sixth in the " Good things come to those who wait" campaign, following on from the hugely successful ''noitulovE'' campaign in 2005. The fish behind the bar is a nod to another previous campaign ('' Fish Bicycle''). It was followed itself by ''Hands'' later in 2006. Externa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guinness
Guinness () is a stout that originated in the brewery of Arthur Guinness at Guinness Brewery, St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based Multinational corporation, multinational alcoholic beverage maker Diageo. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850,000,000 litres (190,000,000 imp gal; 220,000,000 U.S. gal). It is the highest-selling beer in both Ireland and the United Kingdom. The Guinness Storehouse is a tourist attraction at Guinness Brewery, St. James's Gate Brewery in Dublin, Ireland. Since opening in 2000, it has received over 20 million visitors. Guinness's flavour derives from malted barley and roasted unmalted barley; the unmalted barley is a relatively modern addition that became part of the grist in the mid-20th century. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Television
Television broadcasts in the United Kingdom began in 1932, however, regular broadcasts would only begin four years later. Television began as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channelsTaking the base Sky EPG TV Channels. A breakdown is impossible due to a) the number of platforms, b) duplication of services, c) regional services, d) part time operations, and e) audio. For the Sky platform alone, there are basically 485 TV channels, additionally 57 "timeshifted versions", 36 HDTV versions, 42 regional TV options, 81 audio channels, and 5 promotion channels as of mid-2010 for consumers as well as on-demand content. There are six main TV channel owners who are responsible for most material viewed. There are 27,00 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revenue
In accounting, revenue is the total amount of income generated by the sale of product (business), goods and services related to the primary operations of a business. Commercial revenue may also be referred to as sales or as turnover. Some company, companies receive revenue from interest, royalties, or other fees. This definition is based on International Accounting Standard, IAS 18. "Revenue" may refer to income in general, or it may refer to the amount, in a monetary unit, earned during a period of time, as in "Last year, company X had revenue of $42 million". Profit (accounting), Profits or net income generally imply total revenue minus total expenses in a given period. In accountancy, accounting, revenue is a subsection of the equity section of the balance statement, since it increases equity. It is often referred to as the "top line" due to its position at the very top of the income statement. This is to be contrasted with the "bottom line" which denotes net income (gross reve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. advertising, Advertisers and marketing, marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or Broadcasters' Audience Research Board, BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-production
Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The traditional first part of the post-production process, non-linear (analog) film editing, has mostly been replaced by digital or video editing software, which operates as a non-linear editing (NLE) system. The advantage of non-linear editing is the ability to edit scenes out of order, thereby making creative changes at will. This flexibility facilitates carefully shaping the film in a thoughtful, meaningful way for emotional effect. Once the production team is satisfied with the picture editing, the editing is said to be ''locked''. At this point the turnover process begins, in which the picture is prepared for lab and color finishing, and the sound is ''spotted'' and turned over to the composer and sound desi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
