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Microtargeting
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing data mining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup. Microtargeting is increasingly used by political parties and in election campaigns, including Australia, the United States Republican and Democratic political parties, as well as candidates who track individual voters and identify potential supporters. They use various means of communication such as direct mail, phone calls, home visits, television, radio, web advertising, email, and text messaging, among others, to communicate with voters, crafting messages to build support for fundraising, camp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Disinformation Attack
Disinformation attacks are strategic deception campaigns involving media manipulation and internet manipulation, to disseminate misleading information, aiming to confuse, paralyze, and polarize an audience. Disinformation can be considered an attack when it involves orchestrated and coordinated efforts to build an adversarial narrative campaign that weaponizes multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value-laden judgements—to exploit and amplify identity-driven controversies. Disinformation attacks use media manipulation to target broadcast media like state-sponsored TV channels and radios. Due to the increasing use of internet manipulation on social media, they can be considered a cyber threat. Digital tools such as bots, algorithms, and AI technology, along with human agents including influencers, spread and amplify disinformation to micro-target populations on online platforms like Instagram, T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Election Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or pers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Karl Rove
Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August 31, 2007. He has also headed the Office of Political Affairs, the Office of Public Liaison, and the White House Office of Strategic Initiatives. Rove was one of the architects of the Iraq War. Prior to his White House appointments, he is credited with the 1994 and 1998 Texas gubernatorial victories of George W. Bush, as well as Bush's 2000 and 2004 successful presidential campaigns. In his 2004 victory speech, Bush referred to Rove as "the Architect". Rove has also been credited for the successful campaigns of John Ashcroft (1994 U.S. Senate election), Bill Clements (1986 Texas gubernatorial election), Senator John Cornyn (2002 U.S. Senate election), Governor Rick Perry (1990 Texas Agriculture Commission election), and Phil Gramm (19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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The Observer
''The Observer'' is a British newspaper published on Sundays. First published in 1791, it is the world's oldest Sunday newspaper. In 1993 it was acquired by Guardian Media Group Limited, and operated as a sister paper to ''The Guardian'' and '' The Guardian Weekly''. In December 2024, Tortoise Media acquired the paper from the Scott Trust Limited, with the transition taking place on 22 April 2025. History Origins The first issue was published on 4 December 1791 by W.S. Bourne, making ''The Observer'' the world's oldest Sunday newspaper. Believing that the paper would be a means of wealth, Bourne instead soon found himself facing debts of nearly £1,600. Though early editions purported editorial independence, Bourne attempted to cut his losses and sell the title to the government. When this failed, Bourne's brother (a wealthy businessman) made an offer to the government, which also refused to buy the paper but agreed to subsidise it in return for influence over its editori ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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About
About may refer to: * About (surname) * About.com, an online source for original information and advice * about.me, a personal web hosting service * About URI scheme, an internal URI scheme * About box, a dialog box that displays information related to a computer software * About equal sign, symbol used to indicate values are approximately equal See also * About Face (other) * About Last Night (other) * About Time (other) * About us (other) * About You (other) * ''about to'', one of the future constructions in English grammar * {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Jeff Ballabon
Jeff (Jeffrey) Ballabon is an American media executive, lobbyist, political advisor, and consultant. Early life Ballabon was born and raised in an Orthodox Jewish family in New York City. He received undergraduate degrees from the Ner Israel Rabbinical College and Yeshiva University, and a JD from Yale Law School. During law school, he interned at the State of Israel's Ministry of Justice, where he worked on the formulation of Israel's Basic Law: Human Dignity and Liberty. Career Ballabon began his career in government in the 1990s as legislative counsel to Senator John C. Danforth, and Republican counsel to the United States Senate Committee on Commerce, Science, and Transportation.He was responsible for a number of initiatives, including the creation of the Troops to Teachers program. As a government relations and communications consultant and political adviser, Ballabon has run his own companies, Ballabon Group, B2 Strategic, and Short Cove Advisors, and has been the New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Alex Gage
Alex is a given name. Similar names are Alexander, Alexandra, Alexey or Alexis. People Multiple *Alex Brown (other), multiple people * Alex Cook (other), multiple people * Alex Forsyth (other), multiple people *Alexander Gardner (other), multiple people *Alex Gordon (other), multiple people *Alex Harris (other), multiple people *Alex Jones (other), multiple people *Alexander Johnson (other), multiple people * Alex Lee (other), multiple people *Alex Taylor (other), multiple people Politicians *Alex Allan (born 1951), British diplomat *Alex Attwood (born 1959), Northern Irish politician *Alex Kushnir (born 1978), Israeli politician *Alex Salmond (1954–2024), Scottish politician, former First Minister of Scotland Baseball players * Alex Avila (born 1987), American baseball player *Alex Bregman (born 1994), American baseball player *Alex Freeland (born 2001), American baseball player *Alex Ga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Yochi Dreazen
Yochi J. Dreazen (born ) is an American journalist whose area of expertise is military affairs and national security. , he is the deputy managing editor and foreign editor of Vox and the author of a book, ''The Invisible Front: Love and Loss in an Era of Endless War'', which details the story of one Army family's fight against military suicide. In the past he has been a reporter for ''The Wall Street Journal'' and ''National Journal'' and managing editor for news at ''Foreign Policy''. He is a frequent guest on radio and television programs, including '' The Diane Rehm Show'' (NPR) and '' Washington Week with Gwen Ifill'' (PBS). Life Dreazen was born in Chicago, Illinois in 1976. In 1994, he graduated from the Ida Crown Jewish Academy, where he started a student newspaper. He spent a year in Israel before attending college. He graduated ''magna cum laude'' from the University of Pennsylvania in 1999, with degrees in history and English. As a student at the University of Pennsyl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic Ocean to the east, the Straits of Florida to the south, and The Bahamas to the southeast. About two-thirds of Florida occupies a peninsula between the Gulf of Mexico and the Atlantic Ocean. It has the List of U.S. states by coastline, longest coastline in the contiguous United States, spanning approximately , not including its many barrier islands. It is the only state that borders both the Gulf of Mexico and the Atlantic Ocean. With a population of over 23 million, it is the List of U.S. states and territories by population, third-most populous state in the United States and ranks List of states and territories of the United States by population density, seventh in population density as of 2020. Florida spans , ranking List of U.S. states ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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2000 United States Presidential Election
United States presidential election, Presidential elections were held in the United States on November 7, 2000. Republican Party (United States), Republican Governor George W. Bush of Texas, the eldest son of 41st President George H. W. Bush, and former United States Secretary of Defense, Secretary of Defense Dick Cheney narrowly defeated incumbent Democratic Party (United States), Democratic Vice President Al Gore and United States Senate, Senator Joe Lieberman. It was the fourth of five U.S. presidential elections, and the first since 1888 United States presidential election, 1888, in which the List of United States presidential elections in which the winner lost the popular vote, winning candidate lost the popular vote, and is considered one of the closest U.S. presidential elections in history, with long-standing controversy about the result. Incumbent Democratic President Bill Clinton was ineligible to seek a third term because of term limits established by the Twenty-sec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |