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Media Clip
A media clip is a short segment of electronic media, either an audio clip or a video clip. Media clips may be promotional in nature, as with movie clips. For example, to promote upcoming movies, many actors are accompanied by movie clips on their circuits. Additionally, media clips may be raw materials of other productions, such as audio clips used for sound effects. See also * Short-form content * Soundbite * Photo op External linksBBC video news clips from 1950 Advertising techniques Broadcast journalism Public relations techniques {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Media
Electronic media are media that use electronics or electromechanical means for the audience to access the content. This is in contrast to static media (mainly print media), which today are most often created digitally, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format. Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking. Any equipment used in the electronic communication process (e.g. television, radio, telephone, game console, handheld device) may also be considered electronic media. History of Developme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sound
In physics, sound is a vibration that propagates as an acoustic wave through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by the brain. Only acoustic waves that have frequency, frequencies lying between about 20 Hz and 20 kHz, the audio frequency range, elicit an auditory percept in humans. In air at atmospheric pressure, these represent sound waves with wavelengths of to . Sound waves above 20 kHz are known as ultrasound and are not audible to humans. Sound waves below 20 Hz are known as infrasound. Different animal species have varying hearing ranges, allowing some to even hear ultrasounds. Definition Sound is defined as "(a) Oscillation in pressure, stress, particle displacement, particle velocity, etc., propagated in a medium with internal forces (e.g., elastic or viscous), or the superposition of such propagated oscillation. (b) Auditory sen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Clip (online Media)
A video clip is a form of a short video that involves a small portion of a longer recording of a video (often from various sources such as movies (from both professional and Home movie, amateur sources), television shows or entertainment videos) that is uploaded onto the Internet. Video clips are popular among certain groups of people, especially young ones (specifically those of Millennials (aka Generation Y), Generation Z and Generation Alpha, Alpha), shaping modern Internet culture. Video clips emerged during the early days of the World Wide Web in the 1990s before growing in popularity in the 2000s with the creation of Online video platform, video sharing sites such as YouTube. Video clips can be of any format, whether as standard video (using any available Display resolution, video resolution) or vertical video, and can be up to several minutes long depending on the content being used. Such content may include internet memes, out-of-context snippets, and many others. They c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, since the 1930s, synchronized with sound and (less commonly) other sensory stimulations. Etymology and alternative terms The name "film" originally referred to the thin layer of photochemical emulsion on the celluloid strip that used to be the actual medium for recording and displaying motion pictures. Many other terms exist for an individual motion-picture, including "picture", "picture show", "moving picture", "photoplay", and "flick". The most common term in the United States is "movie", while in Europe, "film" is preferred. Archaic terms include "animated pictures" and "animated photography". "Flick" is, in general a slang term, first recorded in 1926. It originates in the verb flicker, owing to the flickering appearance of early films ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sound Effect
A sound effect (or audio effect) is an artificially created or enhanced sound, or sound process used to emphasize artistic or other content of films, television shows, live performance, animation, video games, music, or other media. In motion picture and television production, a sound effect is a sound recorded and presented to make a specific storytelling or creative point ''without'' the use of dialogue or music. Traditionally, in the twentieth century, they were created with Foley (filmmaking), Foley. The term often refers to a process applied to a recording, without necessarily referring to the recording itself. In professional motion picture and television production, dialogue, music, and sound effects recordings are treated as separate elements. Dialogue and music recordings are never referred to as sound effects, even though the processes applied to such as reverberation or flanging effects, often are called ''sound effects''. This area and sound design have been s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Short-form Content
Short-form content (also known as short-form videos) are short videos, often from movies or entertainment videos, that are published on platforms like YouTube Shorts, TikTok, and others. Short-form content has become popular among young people, especially those of Generation Z and Alpha, shaping modern internet culture. Short-form content gained some popularity in the 2010s before becoming even more popular in the 2020s, especially with the creation of platforms such as TikTok, YouTube Shorts, Instagram Reels, etc. Most short-form content today is usually shown as a vertical video up to a few minutes long (3 minutes maximum for YouTube Shorts content ). They can contain snippets of videos taken out of context and made as memes. Sometimes short-form content can be used to attract the public to the user's other accounts or their other long-form contents. On the Internet Short videos became popular in the 2010s. Snapchat started allowing users to share 10-second videos i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soundbite
A sound bite or soundbite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full-length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, various politicians have increasingly employed sound bites to summarize their positions. Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics. History In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news material made sound bites central to political coverage. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Photo Op
A photo op (sometimes written as photo opp), short for photograph opportunity (or photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or an event."Photo Op" The term was coined by the administration of US President . William Safire credited its coinage to Bruce Whelihan, an aide to Nixon Press Secretary [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Journalism
Broadcast journalism is the field of news and journals which are broadcast by electronic methods instead of the older methods, such as printed newspapers and posters. It works on radio (via air, cable, and Internet), television (via air, cable, and Internet) and the World Wide Web. Such media disperse pictures (static and moving), visual text and sounds. Description Broadcast articles can be written as "packages", "readers", " voice-overs" (VO) and " sound on tape" (SOT). A "sack" is an edited set of video clips for a news story and is common on television. It is typically narrated by a reporter. It is a story with audio, video, graphics and video effects. The news anchor, or presenter, usually reads a "lead-in" (introduction) before the package is aired and may conclude the story with additional information, called a "tag". A "reader" is an article read without accompanying video or sound. Sometimes an "over the shoulder digital on-screen graphic" is added. A voice-over, or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
