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Malvertising
Malvertising (a portmanteau of "malicious software (malware) advertising") is the use of online advertising to spread malware. It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages. Because advertising content can be inserted into high-profile and reputable websites, malvertising provides malefactors an opportunity to push their attacks to web users who might not otherwise see the ads, due to firewalls, more safety precautions, or the like. Malvertising is "attractive to attackers because they 'can be easily spread across a large number of legitimate websites without directly compromising those websites'." Malvertising can be extremely hard to combat because it can quietly work its way into a webpage or advertisement on a webpage and spread unknowingly: "The interesting thing about infections delivered through malvertising is that it does not require any user action (like clicking) to compromise the syst ...
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Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically ...
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Ransomware
Ransomware is a type of malware from cryptovirology that threatens to publish the victim's personal data or permanently block access to it unless a ransom is paid off. While some simple ransomware may lock the system without damaging any files, more advanced malware uses a technique called cryptoviral extortion. It encrypts the victim's files, making them inaccessible, and demands a ransom payment to decrypt them. In a properly implemented cryptoviral extortion attack, recovering the files without the decryption Key (cryptography), key is an Computational complexity theory#Intractability, intractable problem – and difficult to trace Digital currency, digital currencies such as paysafecard or Bitcoin and other cryptocurrency, cryptocurrencies are used for the ransoms, making tracing and prosecuting the perpetrators difficult. Ransomware attacks are typically carried out using a Trojan horse (computing), Trojan disguised as a legitimate file that the user is tricked into downloadi ...
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McAfee
McAfee Corp. ( ), formerly known as McAfee Associates, Inc. from 1987 to 1997 and 2004 to 2014, Network Associates Inc. from 1997 to 2004, and Intel Security Group from 2014 to 2017, is an American global computer security software company headquartered in San Jose, California. The company was purchased by Intel in February 2011, and became part of the Intel Security division. In 2017, Intel had a strategic deal with TPG Capital and converted Intel Security into a joint venture between both companies called McAfee. Thoma Bravo took a minority stake in the new company, and Intel retained a 49% stake. The owners took McAfee public on the NASDAQ in 2020, and in 2022 an investor group led by Advent International Corporation took it private again. History 1987–1999 The company was founded in 1987 as McAfee Associates, named for its founder John McAfee, who resigned from the company in 1994. McAfee was incorporated in the state of Delaware in 1992. In 1993, McAfee stepped d ...
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Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ...
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Rogue Security Software
Rogue security software is a form of malicious software and internet fraud that misleads users into believing there is a virus on their computer and aims to convince them to pay for a fake malware removal tool that actually installs malware on their computer. It is a form of scareware that manipulates users through fear, and a form of ransomware. Rogue security software has been a serious security threat in desktop computing since 2008. An early example that gained infamy was SpySheriff and its clones. Propagation Rogue security software mainly relies on social engineering ( fraud) to defeat the security built into modern operating system and browser software and install itself onto victims' computers. A website may, for example, display a fictitious warning dialog stating that someone's machine is infected with a computer virus, and encourage them through manipulation to install or purchase scareware in the belief that they are purchasing genuine antivirus software. Mo ...
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Pop-up Ad
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security. A variation on the pop-up window, the pop-under advertisement, opens a new browser window under the active window. Pop-unders do not interrupt the user immediately, but appear when the user closes the covering window, making it more difficult to determine which website created them. History Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s. JavaScript provided the capability for a web page to open another window. Ethan Zuckerman claims he used that c ...
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The Onion
''The Onion'' is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 29, 1988 in Madison, Wisconsin. ''The Onion'' began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the '' Onion News Network''. In 2013, ''The Onion'' ceased publishing its print edition and launched Onion Labs, an advertising agency. ''The Onion''s articles cover current events, both real and fictional, parodying the tone and format of traditional news organizations with stories, editorials, and man-on-the-street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire ...
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Spotify
Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active users, including 195 million paying subscribers, as of September 2022. Spotify is listed (through a Luxembourg City-domiciled holding company, Spotify Technology S.A.) on the New York Stock Exchange in the form of American depositary receipts. Spotify offers digital copyright restricted recorded music and podcasts, including more than 82 million songs, from record labels and media companies. As a freemium service, basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Users can search for music based on artist, album, or genre, and can create, edit, and share playlists. Spotify is available in most of Euro ...
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London Stock Exchange
London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cathedral in the City of London. Since 2007, it has been part of the London Stock Exchange Group (LSEG, that it also lists ()). The LSE was the most-valued stock exchange in Europe from 2003 when records began till Autumn 2022, when the Paris exchange was briefly larger, until the LSE retook its position as Europe’s largest stock exchange 10 days later. History Coffee House The Royal Exchange had been founded by English financier Thomas Gresham and Sir Richard Clough on the model of the Antwerp Bourse. It was opened by Elizabeth I of England in 1571. During the 17th century, stockbrokers were not allowed in the Royal Exchange due to their rude manners. They had to operate from other establishments in the vicinity, notably ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the p ...
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Elon Musk
Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Boring Company; co-founder of Neuralink and OpenAI; and president of the philanthropic Musk Foundation. With an estimated net worth of around $139 billion as of December 23, 2022, primarily from his ownership stakes in Tesla and SpaceX, Musk is the second-wealthiest person in the world according to both the ''Bloomberg Billionaires Index'' and '' Forbes'' real-time billionaires list. Musk was born in Pretoria, South Africa and briefly attended at the University of Pretoria before moving to Canada at age 18, acquiring citizenship through his Canadian-born mother. Two years later, he matriculated at Queen's University and transferred to the University of Pennsylvania, where he received bachelor's degrees in economics and physics. He ...
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