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Hype (marketing)
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics about themselves. Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales of €445,000. When hype marketing is used to drive demand for limited-edition goods, consumers sometimes attempt resell those good on secondary markets for a profit (comparable to ticket scalping). The resale market is a $24 billion industry. Method Luxury brands may release products as a collaborate with read ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hypebeast (company)
Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. It was originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more. Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, a retail platform. In addition to the Hypebeast media platform, which is in multiple languages, there are also Hypebae and Popbee for women, Hypeart for art and Hypegolf for golf. In 2012, Hypebeast launched its print magazine, ''Hypebeast'' magazine. History Hypebeast was originally started as a sneaker blog in 2005 by Kevin Ma. *In 2012, the lifestyle, digital and streetwear focused site entered the retail sphere as HBX, selling fashion editor favourites. *In 2017, it launched its creative agency, Hypemaker. *In 2018, the company organized a 2-day ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms such as: Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of Stakeholder (corporate), stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". When using social med ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Commerce
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions from browsing to checkout, without ever leaving a social media platform. The term social commerce was introduced by Yahoo! in November 2005Social Commerce via the Shoposphere & Pick Lists . Ysearchblog.com (2005-11-14). Retrieved on 2013-01-10. which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gartner Hype Cycle
The Gartner hype cycle is a graphical presentation developed, used and branded by the American research and advisory firm Gartner to represent the maturity, adoption, and social application of specific technologies. The hype cycle framework was introduced in 1995 by Gartner analyst Jackie Fenn to provide a graphical and conceptual presentation of the maturity of emerging technologies through five phases. History Gartner's hype cycle framework was introduced in 1995 by analyst Jackie Fenn, who had joined the firm the year before. In her research reports, Fenn identified common patterns related to the maturity of emerging technologies. Fenn referred to this familiar progression as a "hype cycle" and created a graph depicting its ups and downs with each distinct stage given a title, starting with Technology trigger and ending with Plateau of productivity. The chart was included in a one-off research report, but it was popular with other Gartner analysts and clients and the "Hype Cyc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creator Economy
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. These creators - who may include social media influencers, YouTubers, bloggers, artists, podcasters, and even independent professionals - generate revenue from their creations through a variety of monetization strategies, including advertising, sponsorships, product sales, crowdfunding, and subscription-based services. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. Content marketing starts with identifying the customer's needs. After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Exam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content House
A content house, or also known as a collab house, creator house, content collective or influencer group, is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram. Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house. They are most associated with the users of TikTok, a video-sharing social networking service; and have been referred to as "TikTok houses". History An early example of a content house was first seen in the 1999 reality television show '' Big Brother'', and the franchise that the show inspired. Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series deri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software Bot
Software consists of computer programs that instruct the execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital computers in the mid-20th century. Early programs were written in the machine language specific to the hardware. The introduction of high-level programming languages in 1958 allowed for more human-readable instructions, making software development easier and more portable across different computer architectures. Software in a programming language is run through a compiler or interpreter to execute on the architecture's hardware. Over time, software has become complex, owing to developments in networking, operating systems, and databases. Software can generally be categorized into two main types: # operating systems, which manage hardware resources and provide services for applications # application software, which performs specific tasks for users The rise of cloud ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comme Des Garçons
Comme des Garçons (CDG, ) is a Japanese fashion label, founded by Rei Kawakubo in 1969. It is based in Paris, where its flagship store is located. Other than fashion, the label has expanded to include jewelry and perfume (under the brand Comme des Garçons Parfums). The company features its main collections during Paris Fashion Week and Paris Men's Fashion Week. In 2017, it was reported that the company and its affiliates generated a revenue "of over $280 million a year". History The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's name was inspired by Françoise Hardy's 1962 song "", particularly from the line "" ("like the boys and girls my age"). The brand became successful in Japan in the 1970s and a menswear line was added in 1978. In 1981, the company had a debut show in Paris. Kawakubo's heavy use of black distressed fabrics, and unfinished Seam (sewing), seams were viewed negatively by French critics. Throughout t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artificial Scarcity
Artificial scarcity is scarcity of items despite the technology for production or the sufficient capacity for sharing. The most common causes are monopoly pricing structures, such as those enabled by laws that restrict competition or by high fixed costs in a particular marketplace. The inefficiency associated with artificial scarcity is formally known as a deadweight loss. Background In a capitalist system, an enterprise is judged to be successful and efficient if it is profitable. To obtain maximum profits, producers may restrict production rather than ensure the maximum utilisation of resources. This strategy of restricting production by firms in order to obtain profits in a capitalist system or mixed economy is known as creating artificial scarcity. Artificial scarcity essentially describes situations where the producers or owners of a good restrict its availability to others beyond what is strictly necessary. Ideas and information are prime examples of unnecessarily sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
