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Hreflang
The rel="alternate" hreflang="x" link attribute is a HTML meta element described in RFC 8288. Hreflang specifies the language and optional geographic restrictions for a document. Hreflang is interpreted by search engines and can be used by webmasters to clarify the lingual and geographical targeting of a Website. Purpose Many websites are targeted at audience with different languages and localized for different countries. This can cause a lot of duplicate content or near duplicate content, as well as targeting issues with users from search engines. Search engines use hreflang to understand the lingual and geographical targeting of websites and use the information to show the right URL in search results, depending on user language and region preference. There are 3 basic scenarios that can be covered with hreflang: * Same country, different languages * Different countries, different languages * Different countries, same language Hreflang attribute help your website deliver m ...
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XML Sitemaps
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site. This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from the rest of the site's content. The Sitemaps protocol is a URL inclusion protocol and complements robots.txt, a URL exclusion protocol. History Google first introduced Sitemaps 0.84 in June 2005 so web developers could publish lists of links from across their sites. Google, Yahoo! and Microsoft announced joint support for the Sitemaps protocol in November 2006. The schema version was changed to "Sitemap 0.90", but no other changes were made. In April 2007, Ask.com and IBM announced support for Sitemaps. Also, Google, ...
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HTML
The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript. Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document. HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by ''tags'', written using angle brackets. Tags such as and directly introduce content into the page. Other tags such as sur ...
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Meta Element
Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. The meta element has two uses: either to emulate the use of an HTTP response header field, or to embed additional metadata within the HTML document. With HTML up to and including HTML 4.01 and XHTML, there were four valid attributes: content, http-equiv, name and scheme. Under HTML 5, charset has been added and scheme has been removed. http-equiv is used to emulate an HTTP header, and name to embed metadata. The value of the statement, in either case, is contained in the content attribute, which is the only required attribute unless charset is given. charset is used to indicate the character set of the do ...
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Search Engines
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched ...
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Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a Web browser. History The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 ...
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Duplicate Content
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. When multiple pages contain essentially the same content, search engines such as Google and Bing can penalize or cease displaying the copying site in any relevant search results. Types Non-malicious Non-malicious duplicate content may include variations of the same page, such as versions optimized for normal HTML, mobile devices, or printer-friendliness, or store items that can be shown via multiple distinct URLs. Duplicate content issues can also arise when a site is accessible under multiple subdomains, such as with or without the "www." or where sites fail to handle the trailing slash of URLs correctly. Another common source of non-malicious duplicate content is pagination, in which content and/or cor ...
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Search Engine Technology
A search engine is an information retrieval software program that discovers, crawls, transforms and stores information for retrieval and presentation in response to user queries. A search engine normally consists of four components, that are search interface, crawler (also known as a spider or bot), indexer, and database. The crawler traverses a document collection, deconstructs document text, and assigns surrogates for storage in the search engine index. Online search engines store images, link data and metadata for the document as well. History of Search Technology The Memex The concept of hypertext and a memory extension originates from an article that was published in The Atlantic Monthly in July 1945 written by Vannevar Bush, titled As We May Think. Within this article Vannevar urged scientists to work together to help build a body of knowledge for all mankind. He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and ...
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HTTP Header
The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser. Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989 and summarized in a simple document describing the behavior of a client and a server using the first HTTP protocol version that was named 0.9. That first version of HTTP protocol soon evolved into a more elaborated version that was the first draft toward a far future version 1.0. Development of early HTTP Requests for Comments (RFCs) started a few years later and it was a coordinated effort by the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C), with work later moving to th ...
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ISO 639-1
ISO 639-1:2002, ''Codes for the representation of names of languages—Part 1: Alpha-2 code'', is the first part of the ISO 639 series of international standards for language codes. Part 1 covers the registration of two-letter codes. There are 183 two-letter codes registered as of June 2021. The registered codes cover the world's major languages. These codes are a useful international and formal shorthand for indicating languages. Many multilingual web sites—such as Wikipedia—use these codes to prefix URLs of specific language versions of their web sites: for example, en.Wikipedia.org is the English version of Wikipedia. See also IETF language tag. (Two-letter country-specific top-level-domain code suffixes are often different from these language-tag prefixes). ISO 639, the original standard for language codes, was approved in 1967. It was split into parts, and in 2002 ISO 639-1 became the new revision of the original standard. The last code added was ht, representin ...
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ISO 3166-1
ISO 3166-1 (''Codes for the representation of names of countries and their subdivisions – Part 1: Country codes'') is a standard defining codes for the names of countries, dependent territories, and special areas of geographical interest. It is the first part of the ISO 3166 standard published by the International Organization for Standardization. It defines three sets of country codes: * ISO 3166-1 alpha-2 – two-letter country codes which are the most widely used of the three, and used most prominently for the Internet's country code top-level domains (with a few exceptions). * ISO 3166-1 alpha-3 – three-letter country codes which allow a better visual association between the codes and the country names than the alpha-2 codes. * ISO 3166-1 numeric – three-digit country codes which are identical to those developed and maintained by the United Nations Statistics Division, with the advantage of script ( writing system) independence, and hence useful for people or sy ...
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ISO 15924
ISO 15924, ''Codes for the representation of names of scripts'', is an international standard defining codes for writing systems or ''scripts'' (a "set of graphic characters used for the written form of one or more languages"). Each script is given both a four-letter code and a numeric code. Where possible the codes are derived from ISO 639-2, where the name of a script and the name of a language using the script are identical (example: Gujarātī ISO 639 guj, ISO 15924 Gujr). Preference is given to the 639-2 Bibliographical codes, which is different from the otherwise often preferred use of the Terminological codes. 4-letter ISO 15924 codes are incorporated into the IANA Language Subtag Registry for IETF language tags and so can be used in file formats that make use of such language tags. For example, they can be used in HTML and XML to help Web browsers determine which typeface to use for foreign text. This way one could differentiate, for example, between Serbian written in th ...
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