|
Food Marketing Toward Children
The United States food and beverage industry has increased the amount of advertising that intensively and aggressively targets children through multiple channels. Food marketers know that youth consumers have equal if not more spending power than adults, they hold purchasing influence, and have the potential to be lifelong consumers. The advertisements for products predominantly high in sugar and fat have increased and have had an effect on the major health epidemic in the US of childhood obesity, and as such are inconsistent with national dietary recommendations. Food advertisements have moved from the television into the classroom. Marketing companies are exploring new creative techniques to reach their target audience, young children, through promotions, contests, and incentive programs. As a result, the US has progressively been placing regulations on how much advertising is allowed during children's programming. History of food marketing Food marketing is thought to have t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food Industry
The food industry is a complex, global network of diverse businesses that supplies most of the food consumed by the world's population. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labour-intensive, to large, capital-intensive and highly mechanized industrial processes. Many food industries depend almost entirely on local agriculture, animal farms, produce, and/or fishing. It is challenging to find an inclusive way to cover all aspects of food production and sale. The UK Food Standards Agency describes it as "the whole food industry – from farming and food production, packaging and distribution, to retail and catering". The Economic Research Service of the USDA uses the term ''food system'' to describe the same thing, stating: "The U.S. food system is a complex network of farmers and the industries that link to them. Those links include makers of farm equipment and chemica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Relationships
A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands. Research has progressed with inspiration from attitude theory and, later, socio-cultural theories, but a perspective introduced in the early 1990s offered new opportunities and insights. The new paradigm focused on the relationships that formed between brands and consumers: an idea that had gained traction in business-to-business marketing scholarship where physical relationships formed between buyers and sellers. History Two catalysts can be credited for the brand relationship paradigm. Max Blackston's 1992 piece, "Observations: Buildin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Current Events
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called "hard news" to differentiate it from soft media. Subject matters for news reports include war, government, politics, education, health, economy, business, fashion, sport, entertainment, and the environment, as well as quirky or unusual events. Government proclamations, concerning royal ceremonies, laws, taxes, public health, and criminals, have been dubbed news since ancient times. Technological and social developments, often driven by government communication and espionage networks, have increased the speed with which news can spread, as well as influenced its content. Throughout history, people have transported new information through oral means. Having developed in China over centuries, newspapers became esta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel One News
Channel One News was an American news content provider. The daily news program was accompanied by commercial advertising for marketing in schools, with supplementary educational resources. The Peabody Award, Peabody award-winning Channel One News program was broadcast mainly to minors, advertising a way for young teens to understand happenings worldwide. Susan Winston (former executive producer of ''Good Morning America'') and Daniel Funk were brought in to design the broadcast and produce the six weeks of test shows. On May 13, 2014, it was sold for an undisclosed price to Houghton Mifflin Harcourt. On June 28, 2018, HMH announced that Channel One's last broadcast occurred in May and that they would be "winding down ongoing operations". History Channel One was founded in 1989. It began with a pilot program in four high schools before its national rollout in 1990, with original anchors and reporters Ken Rogers, Lynne Blades, and Brian Tochi. Chris Whittle, Christopher Whitt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logos
''Logos'' (, ; ) is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Logos (Christianity), Christianity); among its connotations is that of a rationality, rational form of discourse that relies on inductive reasoning, inductive and deductive reasoning, deductive reasoning. Aristotle first systematized the usage of the word, making it one of the three principles of rhetoric alongside ethos and pathos. This original use identifies the word closely to the structure and content of language or Text (literary theory), text. Both Plato and Aristotle used the term ''logos'' (along with ''rhema'') to refer to Sentence (language), sentences and Proposition (philosophy), propositions. Background is related to which is cognate with . The word derives from a Proto-Indo-European root, *leǵ-, which can have the meanings "I put in order, arrange, gather, choose, count, reckon, discern, say, speak". In modern usage, it typically connotes the verbs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Advertising
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general marketing whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing In Schools
Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising. For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide compensation to the school (frequently money, but it may provide other compensation as well, such as building new facilities or paying for school supplies). The phrase usually refers to arrangements by elementary schools or high schools, rather than higher education; because this marketing is seen as targeting children, it is very controversial. One example of this is Channel One News, a TV show, branded as educational, shown in schools that shows two minutes of advertising. Channel One is shown in over 11,500 middle and high schools across the United States, reaching 7.7 million students. Many find the practice objectionable. Some argue ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Food Industry
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. ''Fast food'' is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out or takeaway. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. In 2018, the fast-food industry was worth an estimated $570 billion globally. The fastest form of "fast food" consists of pre-cooked meals which reduce waiting periods to mere seconds. Other fast-food outlets, primarily hamburger outlets such as McDonald's and Burger King, use mass-produced, pre-prepared ingredients (bagged buns and condiments, frozen beef patties, vegetables which are pre-washed, pre-sliced, or both; etc.) and cook the meat and french fries fresh, before assembling "to order". Fast-food restaurants are traditionally distinguished by the dr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese chain Mixue Ice Cream & Tea. Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand, and soon Franchising, franchised the company. The logo, the Golden Arches, was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent and bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has over 50,000 restaurant locations worldwide, with around a quarter in the US. Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer with 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisements
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers. Television became available in crude experimental forms in the 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
