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Folk Communication
Folk communication (from the Portuguese ''folkcomunicação''), also rendered as folk communication, is a communication theory concept referring to the expression and exchange of opinions, ideas, and attitudes through agents and channels derived from folklore and popular culture. It was coined by Brazilian scholar Luiz Beltrão de Andrade Lima in March 1965. The theory bridges the study of traditional communicative forms and mass media, and has become a distinct field of study within communication research, especially in Brazil. Origins Folk communication originated in Brazil in the 1960s as a theoretical framework within the social communication sciences. It was developed by Brazilian journalist, professor, and researcher Luiz Beltrão de Andrade Lima (1918–1986), who sought to understand how marginalized populations created and sustained their own forms of communication outside institutional mass media. The term folk communication is a direct translation of ''folkcomunicação ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication Theory
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two perspectives—as exchange of information (the transmission perspective), and as work done to connect and thus enable that exchange (the ritual perspective). Sociolinguistic research in the 1950s and 1960s demonstrated that the level to which people change their formality of their language depends on the social context that they ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Folklore
Folklore is the body of expressive culture shared by a particular group of people, culture or subculture. This includes oral traditions such as Narrative, tales, myths, legends, proverbs, Poetry, poems, jokes, and other oral traditions. This also includes material culture, such as traditional building styles common to the group. Folklore also encompasses customary lore, taking actions for folk beliefs, including folk religion, and the forms and rituals of celebrations such as Christmas, weddings, folk dances, and Rite of passage, initiation rites. Each one of these, either singly or in combination, is considered a Cultural artifact, folklore artifact or Cultural expressions, traditional cultural expression. Just as essential as the form, folklore also encompasses the transmission of these artifacts from one region to another or from one generation to the next. Folklore is not something one can typically gain from a formal school curriculum or study in the fine arts. Instead, thes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Culture
Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art [cf. pop art] or mass art, sometimes contrasted with fine art) and cultural objects, objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western world, Western popular cultures, are the mass media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor W. Adorno, Theodor Adorno refers to as the "culture industry". Heavily influenced in modern history, modern times by mass media, this collection of ideas permeates the everyday life, everyday lives of people in a given society. Therefore, popular culture has a way of influencing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not only transmits semantics, meaning but also creates it. Models of communication are simplified overviews of its main components and their interactions. Many models include the idea that a source uses a code, coding system to express information in the form of a message. The message is sent through a Communication channel, channel to a receiver who has to decode it to understand it. The main field of inquiry investigating communication is called communication studies. A common way to classify communication is by whether information is exchanged between humans, members of other species, or non-living entities such as computers. For human communication, a central contrast is between Verbal communication, verbal and non-verbal communication. Verba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ex-voto
An ex-voto is a votive offering to a saint or a divinity, given in fulfillment of a vow (hence the Latin term, short for ''ex voto suscepto'', "from the vow made") or in gratitude or devotion. The term is usually restricted to Christian examples. Definition Ex-votos are placed in a Church (building), church or chapel where the worshiper seeks grace or wishes to give thanks. The destinations of pilgrimages often include shrines decorated with ex-votos. Ex-votos can take a wide variety of forms. They are not only intended for the invocated, but also as a testimony to later visitors of the received help. As such they may include texts explaining a miracle attributed to the helper, or symbols such as a painted or modeled reproduction of a miraculously healed body part, or a directly related item such as a crutch given by a person formerly lame. There are places where a very old tradition of depositing ex-votos existed, such as Abydos, Egypt, Abydos in ancient Egypt. Ex-voto paint ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pontifícia Universidade Católica Do Rio Grande Do Sul
The Pontifical Catholic University of Rio Grande do Sul (, PUCRS) is a private non-profit Catholic university. With campuses in the Brazilian cities of Porto Alegre and Viamão, it is the largest private university of the state of Rio Grande do Sul and the first university founded by the Catholic religious institute of the Marist Brothers. PUCRS is considered the best private university of Brazil's Southern Region by the Ministry of Education (MEC), and one of the best private universities in the country, with FGV, PUC-Rio and the PUC-SP. Facilities The university has 22 faculties. The educational system is organized in courses and programs, which are responsible for undergraduate and graduate studies, continuing education, outreach activities and research. the university had 25,000 undergraduate students, 1,800 postgraduate students, 6,300 master's students, and 1,400 PhD students. 130,000 students have graduated over the years. PUCRS offers 55 courses of graduation, 23 of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Brasília
A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Universities typically offer both undergraduate and postgraduate programs. The first universities in Europe were established by Catholic monks. The University of Bologna (), Italy, which was founded in 1088, is the first university in the sense of: *being a high degree-awarding institute. *using the word (which was coined at its foundation). *having independence from the ecclesiastic schools and issuing secular as well as non-secular degrees (with teaching conducted by both clergy and non-clergy): grammar, rhetoric, logic, theology, canon law and notarial law.Hunt Janin: "The university in medieval life, 1179–1499", McFarland, 2008, , p. 55f.de Ridder-Symoens, Hilde''A History of the University in Europe: Volume 1, Universities in the M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thesis
A thesis (: theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: Documentation�Presentation of theses and similar documents International Organization for Standardization, Geneva, 1986. In some contexts, the word ''thesis'' or a cognate is used for part of a bachelor's or master's course, while ''dissertation'' is normally applied to a doctorate. This is the typical arrangement in American English. In other contexts, such as within most institutions of the United Kingdom, South Africa, the Commonwealth Countries, and Brazil, the reverse is true. The term graduate thesis is sometimes used to refer to both master's theses and doctoral dissertations. The required complexity or quality of research of a thesis or dissertation can vary by country, university, or program, and the required minimum study period ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Military Dictatorship In Brazil
The military dictatorship in Brazil (), occasionally referred to as the Fifth Brazilian Republic, was established on 1 April 1964, after a 1964 Brazilian coup d'état, coup d'état by the Brazilian Armed Forces, with support from the United States government, against president João Goulart. The Brazilian dictatorship lasted for 21 years, until 15 March 1985. The coup was planned and executed by the most senior commanders of the Brazilian Army and received the support of almost all high-ranking members of the military, along with conservative sectors in society, like the Catholic Church in Brazil, Catholic Church and anti-communist civilian movements among the Brazilian middle and upper classes. The military regime, particularly after the Institutional Act Number Five, Institutional Act No. 5 of 1968, practiced extensive Censorship under the military dictatorship in Brazil, censorship and committed Human rights abuses of the military dictatorship in Brazil (1964–1985), human ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Vendor
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; "a person who travels from place-to-place selling goods." Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detailed explan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multi-step Flow Theory
The multi-step flow theory assumes ideas flow from mass media to opinion leaders before being disseminated to a wider population. This theory was first introduced by sociologist Paul Lazarsfeld et al. in 1944 and elaborated by Elihu Katz and Lazarsfeld in 1955. The multi-step flow theory offers a larger range of interaction between opinion leaders, information sources and audiences than the two-step model, which argues that information flows from mass media directly to influencers who then directly share it with their audience. This theory accounts more for the social nature of sharing information than the one-step or two-step flow theories. The two-step theory was popular when it was first introduced, but when it became difficult to actually measure opinion leaders' influence on the public's behavior and their opinions, the multi-step theory was developed. The multi-step theory argues that opinion leaders are influenced by multiple sources. The multi-step flow theory also states ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
