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Cultural Alternative
Alternative culture is a type of culture that exists outside or on the fringes of mainstream or popular culture, usually under the domain of one or more subcultures. These subcultures may have little or nothing in common besides their relative obscurity, but cultural studies uses this common basis of obscurity to classify them as alternative cultures, or, taken as a whole, the alternative culture. Compare with the more politically charged term, counterculture. History Alternative societies have probably always existed, but their peak was during World War II. In 1960 they experienced a boom, some of which have survived to this day. Currently, alternative societies are being created for various reasons, for example loneliness. See also * * * * * * * * * Further reading *''The Rebel Sell ''The Rebel Sell: Why the Culture Can't be Jammed'' (released in the United States as ''Nation of Rebels: Why Counterculture Became Consumer Culture'') is a non-fiction book written by Canadi ...
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Culture
Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes, and habits of the individuals in these groups.Tylor, Edward. (1871). ''Primitive Culture''. Vol 1. New York: J. P. Putnam's Son Culture often originates from or is attributed to a specific region or location. Humans acquire culture through the learning processes of enculturation and socialization, which is shown by the diversity of cultures across societies. A cultural norm codifies acceptable conduct in society; it serves as a guideline for behavior, dress, language, and demeanor in a situation, which serves as a template for expectations in a social group. Accepting only a monoculturalism, monoculture in a social group can bear risks, just as a single species can wither in the face of environmental change, for lack of functional respo ...
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Popular Culture
Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art [cf. pop art] or mass art, sometimes contrasted with fine art) and cultural objects, objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western world, Western popular cultures, are the mass media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor W. Adorno, Theodor Adorno refers to as the "culture industry". Heavily influenced in modern history, modern times by mass media, this collection of ideas permeates the everyday life, everyday lives of people in a given society. Therefore, popular culture has a way of influencing ...
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Subculture
A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, political, and sexual matters. Subcultures are part of society while keeping their specific characteristics intact. Examples of subcultures include hippies, Hipster (contemporary subculture), hipsters (which include Hipster (1940s subculture), 1940s original parent subculture), Goth subculture, goths, steampunks, Motorcycle club, bikers, Punk subculture, punks, skinheads, gopnik, Hip hop culture, hip-hoppers, Heavy metal subculture, metalheads, cosplayers, otaku, otherkin, Furry fandom, furries, Hacker culture, hackers and more. The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures. Definitions The ''Oxford English Dictiona ...
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Cultural Studies
Cultural studies is an academic field that explores the dynamics of contemporary culture (including the politics of popular culture) and its social and historical foundations. Cultural studies researchers investigate how cultural practices relate to wider systems of power associated with, or operating through, social phenomena. These include ideology, class structures, national formations, ethnicity, sexual orientation, gender, and generation. Employing cultural analysis, cultural studies views cultures not as fixed, bounded, stable, and discrete entities, but rather as constantly interacting and changing sets of practices and processes. Cultural studies was initially developed by British Marxist academics in the late 1950s, 1960s, and 1970s, and has been subsequently taken up and transformed by scholars from many different disciplines around the world. Cultural studies is avowedly and even radically interdisciplinary and can sometimes be seen as anti-disciplinary. A key c ...
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Counterculture
A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Houghton Mifflin. . (1993) p. 419. "Members of a cultural protest that began in the U.S. In the 1960s and Europe before fading in the 1970s... fundamentally a cultural rather than a political protest." A countercultural movement expresses the ethos and aspirations of a specific population during a well-defined era. When oppositional forces reach critical mass, countercultures can trigger dramatic cultural changes. Countercultures differ from subcultures. Prominent examples of countercultures in the Western world include the Levellers (1645–1650), Bohemianism (1850–1910), the more fragmentary counterculture of the Beat Generation (1944–1964), and the globalized counterculture of the 1960s which in the United States consisted prim ...
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The Rebel Sell
''The Rebel Sell: Why the Culture Can't be Jammed'' (released in the United States as ''Nation of Rebels: Why Counterculture Became Consumer Culture'') is a non-fiction book written by Canadian authors Joseph Heath and Andrew Potter in 2004. The thesis of the book is that counter-cultural movements have failed to effect any progressive political or economic consequences; thus counter-culture is not a threat to "the establishment". Consumerism Potter and Heath argue against the notion that consumerism is driven by conformity; instead, they state we are largely motivated by competitive consumption, which is an attempt to attain status distinction through the products we buy. They suggest it is the nonconformists, not the conformists, who are driving consumer spending. They claim this has led to the "rebel consumer". Since all goods depend on exclusivity for their value, a purchasing arms race is always in existence as consumers struggle to outdo one another: if you lag, you become ...
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