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Corporate Architecture
Corporate architecture refers to the use of architectural design to construct physical spaces (buildings, workplaces, etc.) that can promote the corporate image of a corporation. During the 20th century corporate architecture was able to transition from designs with mainly function in mind to more creative endeavours, which are able to be an architectural expression of the firm’s institutional identity and play a role in stakeholders’ image of the organisation. Definition Corporate architecture is defined as a modern term for the architectural features of a firm’s building. These features are thought to communicate certain aspects of the business or the identity of the organisation as a whole. The design of these buildings is created to tell the corporation’s story and are a physical manifestation of their business culture. Researchers also suggest that corporate architecture needs a wider definition that considers a broader range of economic and social contexts. Examp ...
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Architecture
Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing buildings or other structures. The term comes ; ; . Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements. The practice, which began in the prehistoric era, has been used as a way of expressing culture for civilizations on all seven continents. For this reason, architecture is considered to be a form of art. Texts on architecture have been written since ancient times. The earliest surviving text on architectural theories is the 1st century AD treatise ''De architectura'' by the Roman architect Vitruvius, according to whom a good building embodies , and (durability, utility, and beauty) ...
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The Arts
The arts are a very wide range of human practices of creative expression, storytelling and cultural participation. They encompass multiple diverse and plural modes of thinking, doing and being, in an extremely broad range of media. Both highly dynamic and a characteristically constant feature of human life, they have developed into innovative, stylized and sometimes intricate forms. This is often achieved through sustained and deliberate study, training and/or theorizing within a particular tradition, across generations and even between civilizations. The arts are a vehicle through which human beings cultivate distinct social, cultural and individual identities, while transmitting values, impressions, judgments, ideas, visions, spiritual meanings, patterns of life and experiences across time and space. Prominent examples of the arts include: * visual arts (including architecture, ceramics, drawing, filmmaking, painting, photography, and sculpting), * literary arts (incl ...
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IKEA
IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been the world's largest furniture retailer since 2008. The brand used by the group is derived from an acronym that consists of the founder's initials, and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd (his hometown in Småland, southern Sweden). The group is primarily known for its modernist designs for various types of appliances and furniture, and its interior design work is often associated with simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development that has allowed IKEA to lower its prices by an average of two to three percent. , there are 422 IKEA stores operating in 50 countries and in fiscal year 2018, €38.8 b ...
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Bank Of China Tower (Hong Kong)
The Bank of China Tower (BOC Tower) is a skyscraper located in Central, Hong Kong. Located at 1 Garden Road on Hong Kong Island, the tower houses the headquarters of the Bank of China (Hong Kong) Limited. One of the most recognisable landmarks in Hong Kong, the building is notable for its distinct shape and design, consisting of triangular frameworks covered by glass curtain walls. The building was designed by Chinese-American architect I. M. Pei and L.C Pei of I.M Pei and Partners. At a height of , reaching high including a spire, the building is the fourth tallest skyscraper in Hong Kong, after International Commerce Centre, Two International Finance Centre and Central Plaza. It was the tallest building in Hong Kong and Asia from 1989 to 1992, and it was the first supertall skyscraper outside the United States, the first to break the 305 m (1,000 ft) mark. It was surpassed by Central Plaza on the same island in 1992. Construction began on 18 April 1985 ...
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Functionalism (architecture)
In architecture, functionalism is the principle that buildings should be designed based solely on their purpose and function. This principle is a matter of confusion and controversy within the profession, particularly in regard to modern architecture, as it is less self-evident than it first appears. The theoretical articulation of functionalism in buildings can be traced back to the Vitruvian triad, where ''utilitas'' (variously translated as 'commodity', 'convenience', or 'utility') stands alongside ''firmitas'' (firmness) and ''venustas'' (beauty) as one of three classic goals of architecture. Functionalist views were typical of some Gothic Revival architects. In particular, Augustus Welby Pugin wrote that "there should be no features about a building which are not necessary for convenience, construction, or propriety" and "all ornament should consist of enrichment of the essential construction of the building". In the wake of World War I, an international functionalist ar ...
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Architectural Style
An architectural style is a set of characteristics and features that make a building or other structure notable or historically identifiable. It is a sub-class of style in the visual arts generally, and most styles in architecture relate closely to a wider contemporary artistic style. A style may include such elements as form, method of construction, building materials, and regional character. Most architecture can be classified within a chronology of styles which changes over time, reflecting changing fashions, beliefs and religions, or the emergence of new ideas, technology, or materials which make new styles possible. Styles therefore emerge from the history of a society. They are documented in the subject of architectural history. At any time several styles may be fashionable, and when a style changes it usually does so gradually, as architects learn and adapt to new ideas. The new style is sometimes only a rebellion against an existing style, such as post-modernism (meanin ...
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Corporate Visual Identity Management
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, Logotype, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color scheme, color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers em ...
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Social Entrepreneurship
Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. This concept may be applied to a wide range of organizations, which vary in size, aims, and beliefs. For-profit entrepreneurs typically measure performance using business metrics like profit, revenues and increases in stock prices. Social entrepreneurs, however, are either non-profits, or they blend for-profit goals with generating a positive "return to society". Therefore, they use different metrics. Social entrepreneurship typically attempts to further broad social, cultural and environmental goals often associated with the voluntary sector in areas such as poverty alleviation, health care and community development. At times, profit-making social enterprises may be established to support the social or cultural goals of the organization but not as an end in themselves. For examp ...
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Colonialism
Colonialism is a practice or policy of control by one people or power over other people or areas, often by establishing colonies and generally with the aim of economic dominance. In the process of colonisation, colonisers may impose their religion, language, economics, and other cultural practices. The foreign administrators rule the territory in pursuit of their interests, seeking to benefit from the colonised region's people and resources. It is associated with but distinct from imperialism. Though colonialism has existed since ancient times, the concept is most strongly associated with the European colonial period starting with the 15th century when some European states established colonising empires. At first, European colonising countries followed policies of mercantilism, aiming to strengthen the home-country economy, so agreements usually restricted the colony to trading only with the metropole (mother country). By the mid-19th century, the British Empire gave up ...
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Barclays
Barclays () is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services. Barclays traces its origins to the goldsmith banking business established in the City of London in 1690. James Barclay became a partner in the business in 1736. In 1896, twelve banks in London and the English provinces, including Goslings Bank, Backhouse's Bank and Gurney, Peckover and Company, united as a joint-stock bank under the name Barclays and Co. Over the following decades, Barclays expanded to become a nationwide bank. In 1967, Barclays deployed the world's first cash dispenser. Barclays has made numerous corporate acquisitions, including of London, Provincial and South Western Bank in 1918, British Linen Bank in 1919, Mercantile Credit in 1975, the Woolwich in 2000 and the North American operations of Lehman Brothers in 2008. Barclays ha ...
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Financial Crisis Of 2007–2008
Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of financial economics bridges the two). Finance activities take place in financial systems at various scopes, thus the field can be roughly divided into personal, corporate, and public finance. In a financial system, assets are bought, sold, or traded as financial instruments, such as currencies, loans, bonds, shares, stocks, options, futures, etc. Assets can also be banked, invested, and insured to maximize value and minimize loss. In practice, risks are always present in any financial action and entities. A broad range of subfields within finance exist due to its wide scope. Asset, money, risk and investment management aim to maximize value and minimize volatility. Financial analysis is viability, stability, and profitabi ...
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