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Copyright Claims On Bikram Yoga
Bikram Choudhury made a series of claims that his yoga practice, Bikram Yoga, was under copyright and that it could not be taught or presented by anyone whom he had not authorized, starting in 2002. In 2011 Choudhury started a lawsuit against Yoga to the People, a competing yoga studio founded by a former student of Bikram's and with a location near one of the Bikram Yoga studios in New York. As a result of that lawsuit, the United States Copyright Office issued a clarification that yoga postures (''asanas'') could not be copyrighted in the way claimed by Bikram, and that Yoga to the People and others could continue to freely teach these exercises. In 2015, the Ninth Circuit Court of Appeals affirmed a lower court ruling that the Bikram Yoga Sequence was not copyrightable subject matter. Background Bikram Choudhury goes by his first name, "Bikram". He is most known in popular culture for mass marketing his yoga practice into a franchising system of 900 yoga studios as of 2004. He i ...
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Bikram Choudhury
Bikram Choudhury (born 1944) is an Indian-American yoga guru, and the founder of Bikram Yoga, a form of hot yoga consisting of a fixed series of 26 postures practised in a hot environment of . The business became a success in the United States and then across the Western world, with a variety of celebrity pupils. His former wife Rajashree Choudhury assisted him in the yoga business. In 2009, he began a series of copyright claims to protect the series of postures of Bikram Yoga; this was ultimately unsuccessful, and other studios continue to teach the series. Choudhury was the subject of civil suits alleging sexual assault and discrimination against racial and sexual minorities. In 2017, a court awarded $7 million to his former lawyer, Minakshi Jafa-Bodden, who gained control of his yoga business when Choudhury fled to India without paying her. Since then he has continued to train yoga teachers outside the United States in countries including Spain and Mexico. Life, Work, and ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in t ...
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Federal Register
The ''Federal Register'' (FR or sometimes Fed. Reg.) is the government gazette, official journal of the federal government of the United States that contains government agency rules, proposed rules, and public notices. It is published every weekday, except on Federal holidays in the United States, federal holidays. The final rules promulgated by a federal agency and published in the ''Federal Register'' are ultimately reorganized by topic or subject matter and Codification (law), codified in the ''Code of Federal Regulations'' (CFR), which is updated quarterly. The ''Federal Register'' is compiled by the Office of the Federal Register (within the National Archives and Records Administration) and is printed by the United States Government Publishing Office, Government Publishing Office. There are no copyright restrictions on the ''Federal Register''; as a Copyright status of work by the U.S. government, work of the U.S. government, it is in the public domain. Contents The ''Fede ...
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Otis D
Otis may refer to: Arts and entertainment Film and television * ''Otis'' (film), a direct-to-DVD 2008 American comedy horror film * "Otis" (''The Jeffersons''), a television episode * "Otis" (''Prison Break''), a television episode Music * ''Otis'' (Brian McFadden album), 2019 * ''Otis'' (Mojo Nixon album), 1990 * "Otis" (song), by Jay-Z and Kanye West, 2011 * "Otis", a song by Magma from '' Merci'', 1985 * "Otis", a song by Medeski Martin & Wood from '' Notes from the Underground'', 1992 * "Otis", a song by The Durutti Column from ''24 Hour Party People'' (soundtrack), 2002 * "Otis", a song by John Medeski from '' A Different Time'', 2013 People and fictional characters * Otis (given name), a list of people and fictional characters * Otis (surname), a list of people * Otis (wrestler), a ring name of American professional wrestler Nikola Bogojević (born 1991) * Otis family, an American political family * Otis, American rapper in the duo Axe Murder Boyz Places United ...
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Hot Yoga
Hot yoga is a form of yoga as exercise performed under hot and humid conditions, resulting in considerable sweating. Some hot yoga practices seek to replicate the heat and humidity of India, where yoga originated. Bikram Choudhury has suggested that the heated environment of Bikram Yoga helps to prepare the body for movement and to "remove impurities". Styles The first style described as hot yoga is that of Bikram Choudhury, who claimed to have devised it from traditional hatha yoga techniques, but then increased the temperature of the studios while in Japan to represent the heat of India. Bikram Yoga resulted, and became popular in the early 1970s after Choudhury moved to the United States. The style incorporates 24 asanas and 2 breathing exercises along with a room heated to . Each class is 90 minutes long and has a fixed sequence of movements. The class ends with a two-minute shavasana (corpse pose). Bikram Yoga differs markedly from other hot yoga styles, as shown in t ...
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Village Voice
''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, ''The Voice'' began as a platform for the creative community of New York City. It ceased publication in 2017, although its online archives remained accessible. After an ownership change, ''The Voice'' reappeared in print as a quarterly in April 2021. ''The Village Voice'' has received three Pulitzer Prizes, the National Press Foundation Award, and the George Polk Award. ''The Village Voice'' hosted a variety of writers and artists, including writer Ezra Pound, cartoonist Lynda Barry, artist Greg Tate, music critic Robert Christgau, and film critics Andrew Sarris, Jonas Mekas, and J. Hoberman. In October 2015, ''The Village Voice'' changed ownership and severed all ties with former parent company Voice Media Group (VMG). ''The V ...
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The New Yorker
''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York Times''. Together with entrepreneur Raoul H. Fleischmann, they established the F-R Publishing Company and set up the magazine's first office in Manhattan. Ross remained the editor until his death in 1951, shaping the magazine's editorial tone and standards. ''The New Yorker''s fact-checking operation is widely recognized among journalists as one of its strengths. Although its reviews and events listings often focused on the Culture of New York City, cultural life of New York City, ''The New Yorker'' gained a reputation for publishing serious essays, long-form journalism, well-regarded fiction, and humor for a national and international audience, including work by writers such as Truman Capote, Vladimir Nabokov, and Alice Munro. In the late ...
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Cease And Desist
A cease and desist letter is a document sent by one party, often a business, to warn another party that they believe the other party is committing an unlawful act, such as copyright infringement, and that they will take legal action if the other party continues the alleged unlawful activity. The letter may warn that, if the recipient does not discontinue specified conduct, or take certain actions, by deadlines set in the letter, the letter's recipient may be sued. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. A cease and desist letter issued by a government entity, called a cease and desist order, is "a warning of impending judicial enforcement". Usage for intellectual property Although cease and desist letters are not exclusively used in the area of intellectual property, particularly in regards to copyright infringement, such letters "are frequently utilized in disputes concerning intellectual property and represent an important feature o ...
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Asana
An āsana (Sanskrit: आसन) is a body posture, originally and still a general term for a sitting meditation pose,Verse 46, chapter II, "Patanjali Yoga sutras" by Swami Prabhavananda, published by the Sri Ramakrishna Math p. 111 and later extended in hatha yoga and modern yoga as exercise, to any type of position, adding reclining, standing, inverted, twisting, and balancing poses. The ''Yoga Sutras of Patanjali'' define "asana" as " position thatis steady and comfortable". Patanjali mentions the ability to sit for extended periods as one of the eight limbs of his system. Patanjali '' Yoga sutras'', Book II:29, 46 Asanas are also called yoga poses or yoga postures in English. The 10th or 11th century '' Goraksha Sataka'' and the 15th century '' Hatha Yoga Pradipika'' identify 84 asanas; the 17th century '' Hatha Ratnavali'' provides a different list of 84 asanas, describing some of them. In the 20th century, Indian nationalism favoured physical culture in response t ...
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Mass Marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. Background Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of ma ...
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Modern Yoga
Modern yoga is a wide range of yoga practices with differing purposes, encompassing in its various forms yoga philosophy derived from the Vedas, asana, physical postures derived from Hatha yoga, Bhaktiyoga, devotional and tantra-based practices, and Hindu nationalism, Hindu nation-building approaches. The scholar Elizabeth de Michelis proposed a 4-part typology of modern yoga in 2004, separating modern psychosomatic, denominational, yoga as exercise, postural, and meditational yogas. Other scholars have noted that her work stimulated research into the history, sociology, and anthropology of modern yoga, but have not all accepted her typology. They have variously emphasised modern yoga's international nature with its intercultural exchanges; its variety of beliefs and practices; its degree of continuity with older traditions, such as ancient Indian philosophy and medieval Hatha yoga; its relationship to Hinduism; its claims to provide health and fitness; and its tensions between th ...
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The Economist
''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. Mostly written and edited in London, it has other editorial offices in the United States and in major cities in continental Europe, Asia, and the Middle East. The newspaper has a prominent focus on data journalism and interpretive analysis over News media, original reporting, to both criticism and acclaim. Founded in 1843, ''The Economist'' was first circulated by Scottish economist James Wilson (businessman), James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into political economy and eventually began running articles on current events, finance, commerce, and British politics. Throughout the mid-to-late 20th century, it greatl ...
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