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Brandmobile
A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing. These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with public relations events, leveraging their mobility to reach a wider audience than stationary advertising mediums. The concept of the brandmobile has evolved from traditional vehicle advertising and builds on the tradition of novelty architecture. Despite their effectiveness, brandmobile campaigns can face challenges such as logistical complexities, regulatory restrictions related to vehicle advertising, and environmental concerns over emissions from gasoline-powered vehicles. Examples Famous brandmobiles include: * Wienermobile (aka Frankmobile) by Oscar Mayer * Nutmobile by Planters * Bootmobile by L.L. Bean * Red Bull Mob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Novelty Architecture
Novelty architecture, also called programmatic architecture or mimetic architecture, is a type of architecture in which buildings and other structures are given unusual shapes for purposes such as advertising or to copy other famous buildings. Their size and novelty means that they often serve as landmarks. They are distinct from architectural follies, in that novelty architecture is essentially usable buildings in eccentric form whereas follies are non-usable, purely ornamental buildings also often in eccentric form. Overview Although earlier examples exist, such as the planned but never completed Parisian Elephant of the Bastille, the style generally became popular in the United States, and later to some other countries, as travel by automobile increased in the 1930s. The Statue of Liberty in New York is a statue that is part sculpture and part monument, which like many subsequent examples of novelty architecture, has an accessible interior and became a tourist attraction. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haribo
Haribo GmbH & Co. KG, doing business as Haribo ( , , ; stylized in all caps), is a German confectionery company founded by Hans Riegel Sr. It began in Kessenich (Bonn), Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn. The company created the first gummy candy in 1922 in the form of little gummy bears called ''Gummibärchen''. The current headquarters are in Grafschaft, Rhineland, Grafschaft, Germany. History On 13 December 1920, the company was registered in the commercial register by its founder Hans Riegel Sr., Johannes Riegel. In 1921, his wife Gertrud Riegel was the company's first employee. According to the company, Riegel's seed capital was a sack of sugar, a copper pot, a marble slab, a stool, a stonewalled stove and a roller. In the same year, he bought a house that was located in the ''Kessenich'' district of Bonn, on a street called ''Bergstraße''. The house was Haribo's first production facility. Two years after t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Techniques
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment sur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Art Car
An art car is a vehicle that has had its appearance modified as an act of personal artistic expression. Art cars are often driven and owned by their creators, who are sometimes referred to as "Cartists". Most car artists are ordinary people with no artistic training. Artists are largely self-taught and self funded, though some mainstream trained artists have also worked in the art car medium. Most car artists agree that creating and driving an art car daily is its own reward. Artists like Roy Lichtenstein, Andy Warhol and others have designed BMW Art Cars and their work has been reflected in racing cars like the BMW V12 LMR. History The art car subculture started with several influences - the hippie-themed VWs of the late 1960s, the lowrider, as well as a Merry Pranksters' creation, the decorated school bus known as ''Furthur (bus), Furthur.'' During the late 1960s, singer Janis Joplin had a Psychedelic art, psychedelically-painted Porsche 356 and John Lennon had a John Lennon' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cadbury Creme Egg
Cadbury Creme Egg (originally named Fry's Creme Egg) is a chocolate confection produced in the shape of an egg. It was launched by the British chocolatier Fry's in 1963 before being renamed under sister brand Cadbury's in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow fondant filling. The filling mimics the egg white and yolk of a soft boiled egg. The confectionery is produced by Cadbury in the United Kingdom, under licence by The Hershey Company in the United States, and by Cadbury's parent company, Mondelez International in Canada. The eggs were previously manufactured in New Zealand by Cadbury's for the antipodean market, but are now imported from the United Kingdom. History While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963. Initially known as Fry's Creme Eggs, they were renamed Cadbury's Creme Eggs in 1971. Composition Cadbury Creme Eggs are manu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12.6 billion in 2024. Originally available only in a single nondescript flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added #Variants, numerous variants over time. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hershey Kiss
Hershey's Kisses are chocolates first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed Drop (liquid), teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, protrudes from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products. History When first manufactured in 1907, Hershey's Kisses were wrapped by hand. In 1921, a machine was used so the Kisses would be wrapped automatically. This machinery also added the paper plume or paper strip flag to the aluminum foil wrapper to identify Hershey's Kisses, replacing the original small square of printed tissue that was inside the foil wrapper. In 1924, Milton S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
