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Brand Relationship
A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands. Research has progressed with inspiration from attitude theory and, later, socio-cultural theories, but a perspective introduced in the early 1990s offered new opportunities and insights. The new paradigm focused on the relationships that formed between brands and consumers: an idea that had gained traction in business-to-business marketing scholarship where physical relationships formed between buyers and sellers. History Two catalysts can be credited for the brand relationship paradigm. Max Blackston's 1992 piece, "Observations: Buildin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading information, adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Empirical Modelling
Empirical modelling refers to any kind of (computer) modelling based on empirical observations rather than on mathematically describable relationships of the system modelled. Empirical Modelling Empirical Modelling as a variety of empirical modelling Empirical modelling is a generic term for activities that create models by observation and experiment. Empirical Modelling (with the initial letters capitalised, and often abbreviated to EM) refers to a specific variety of empirical modelling in which models are constructed following particular principles. Though the extent to which these principles can be applied to model-building without computers is an interesting issue (to be revisited below), there are at least two good reasons to consider Empirical Modelling in the first instance as computer-based. Without doubt, computer technologies have had a transformative impact where the full exploitation of Empirical Modelling principles is concerned. What is more, the conception of Em ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Enmity
An enemy or a foe is an individual or a group that is considered as forcefully adverse or threatening. The concept of an enemy has been observed to be "basic for both individuals and communities". The term "enemy" serves the social function of designating a particular entity as a threat, thereby invoking an intense emotional response to that entity.Martha L. Cottam, Beth Dietz-Uhler, Elena Mastors, ''Introduction to Political Psychology'' (2009), p. 54. The state of being or having an enemy is enmity, foehood or foeship. Terms Enemy comes from the 9th century Latin word ''inimi'', derived from Latin for "bad friend" () through French. "Enemy" is a strong word, and "emotions associated with the enemy would include anger, hatred, frustration, envy, jealousy, fear, distrust, and possibly grudging respect". As a political concept, an enemy is likely to be met with hate, violence, battle and war. The opposite of an enemy is a friend or ally. Because the term "the enemy" is a bit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Courtships
Courtship is the period wherein some couples get to know each other prior to a possible marriage or committed romantic, ''de facto'' relationship. Courtship traditionally may begin after a betrothal and may conclude with the celebration of marriage. A courtship may be an informal and private matter between two people or may be a public affair, or a formal arrangement with family approval. Traditionally, in the case of a formal cisnormative heterosexual engagement, it is the role of a male to actively "court" or "woo" a female, thus encouraging her to understand him and her receptiveness to a marriage proposal. Courtship as a social practice is a relatively recent phenomenon, emerging only within the last few centuries. From the standpoint of anthropology and sociology, courtship is linked with other institutions such as marriage and the family which have changed rapidly, having been subject to the effects of advances in technology and medicine. In non-human animals, ''courtshi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kinships
In anthropology, kinship is the web of social relationships that form an important part of the lives of all humans in all societies, although its exact meanings even within this discipline are often debated. Anthropologist Robin Fox says that the study of kinship is the study of what humans do with these basic facts of lifemating, gestation, parenthood, socialization, siblingship etc. Human society is unique, he argues, in that we are "working with the same raw material as exists in the animal world, but ecan conceptualize and categorize it to serve social ends." These social ends include the socialization of children and the formation of basic economic, political and religious groups. Kinship can refer both to the patterns of social relationships themselves, or it can refer to the study of the patterns of social relationships in one or more human cultures (i.e. kinship studies). Over its history, anthropology has developed a number of related concepts and terms in the study ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marriage Of Convenience
A marriage of convenience is a marriage contracted for reasons other than that of love and commitment. Instead, such a marriage is entered into for personal gain, or some other sort of strategic purpose, such as a political marriage. Cases where those married do not intend to live together as a couple, and typically married only for one of them to gain the right to reside in a country, are considered to be sham marriages. In many cultures, it is usual for parents to decide their adult children's marriages; this is called an arranged marriage. Marriages of convenience that are sham, and arranged marriages that are forced, are against the law in many jurisdictions. Legal loophole Marriages of convenience are often contracted to exploit legal loopholes of various sorts. A couple may wed for one of them to gain citizenship or right of abode, for example, as many countries around the world will grant such rights to anyone married to a resident citizen. In the United States, th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rebound Relationship
A rebound is an undefined period following the breakup of a romantic and/or sexual relationship. Description The term's use dates back to at least the 1830s, when Mary Russell Mitford wrote of "nothing so easy as catching a heart on the rebound".Rebound, n. (and adj.)'' Oxford English Dictionary. Third edition, July 2010; online version November 2010. Accessed 7 January 2011. Rebound relationship The term may also refer to a romantic relationship that a person has during the rebound period, or to the partner in such a relationship. When a serious relationship ends badly, these partners suffer from complex emotional stresses of detachment. This, in combination with the need to move forward, leads previous partners to have uncommitted relations called rebounds. Common confusion exists around the extended duration of rebound periods; simply put, one's critical core values and love are often still gravitated and polarized towards a particular person (i.e. one's previous partner ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arranged Marriage
Arranged marriage is a type of Marriage, marital union where the bride and groom are primarily selected by individuals other than the couple themselves, particularly by family members such as the parents. In some cultures, a professional matchmaking, matchmaker may be used to find a spouse for a young person. Arranged marriages have historically been prominent in many cultures. The practice remains common in many regions, notably the Caucasus, Central Asia, North Africa, South Asia, Southeast Asia, sub-Saharan Africa, Caribbean, and West Asia. In many other parts of the world, the practice has declined substantially during the 19th and 20th centuries. Forced marriages, practised in some families, are condemned by the United Nations. The specific sub-category of forced child marriage is especially condemned. History Arranged marriages were the norm throughout the world until the 18th century. Typically, marriages were arranged by parents, grandparents or other close relatives and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phenomenology (philosophy)
Phenomenology is a philosophical study and movement largely associated with the early 20th century that seeks to Subjectivity_and_objectivity_(philosophy), objectively investigate the nature of subjective, consciousness, conscious experience. It attempts to describe the universal features of consciousness while avoiding assumptions about the external world, aiming to describe Phenomenon, phenomena as they appear, and to explore the meaning and significance of lived experience. This approach, while philosophical, has found many applications in qualitative research across different scientific disciplines, especially in the social sciences, humanities, Phenomenology (psychology), psychology, and cognitive science, but also in fields as diverse as health sciences, Phenomenology (architecture), architecture, and Human–computer interaction, human-computer interaction, among many others. The application of phenomenology in these fields aims to gain a deeper understanding of subjectiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typology (theology)
Typology in Christian theology and biblical exegesis is a doctrine or theory concerning the Old Testament#Relationship between Old and New Testament, relationship of the Old Testament to the New Testament. Events, persons or statements in the Old Testament are seen as types prefiguring or superseded by antitypes, events or aspects of Christ (title), Christ or his revelation described in the New Testament. For example, Jonah may be seen as the ''type'' of Christ in that he emerged from the fish's belly and thus appeared to rise from death. In the fullest version of the theory of typology, the whole purpose of the Old Testament is viewed as merely the provision of types for Christ, the antitype or fulfillment. The theory began in the Early Church, was at its most influential in the High Middle Ages and continued to be popular, especially in Calvinism, after the Protestant Reformation, but in subsequent periods, it has been given less emphasis. In 19th-century German Protestantis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Administration
Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals. In general, "administration" refers to the broader management function, including the associated finance, personnel and MIS services. Administration can refer to the bureaucratic or operational performance of routine office tasks, usually internally oriented and reactive rather than proactive. Administrators, broadly speaking, engage in a common set of functions to meet an organization's goals. Henri Fayol (1841–1925) described these "functions" of the administrator as " the five elements of administration". According to Fayol, the five functions of management are pl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
