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Brand Community
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other members. The term often refers to the intersection between brand, individual identity and culture. Origin The term "brand community" was first presented by Albert Muniz Jr. and Thomas C. O'Guinn in a 1995 paper for the Association for Consumer Research Annual Conference in Minneapolis, MN. In a 2001 article titled " Brand Community", they defined the concept as "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand." This 2001 paper recently has been acknowledged by Thomson Scientific & Healthcare to be one of the most cited pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Holga
The Holga is a Medium format (film), medium format 120 film camera, made in Hong Kong, known for its Lo-fi photography, low-fidelity Aesthetics, aesthetic. The Holga's low-cost construction and simple meniscus lens often yields pictures that display vignetting, Focus (optics), blur, light leaks and other distortion (optics), distortions. The camera's limitations have brought it a cult following among some photographers, and Holga photos have won awards and competitions in fine art photography, art and photojournalism, news photography. As of July 2017, the camera is in production after being unavailable for two years. History The Holga camera was designed by Lee Ting-mo in 1982. It first appeared in 1982 in British Hong Kong. At the time, 120 film, 120 roll film in black-and-white was the most widely available film in neighbouring China. The Holga was intended to provide an inexpensive mass-market camera for the Chinese working class in order to record family portraits and event ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harley-Davidson
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.Automotive – RSS Feed . ''Popular Mechanics''. Retrieved July 7, 2011. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the Chopper (moto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royal Enfield
Royal Enfield is an Indian motorcycle manufacturer, headquartered and manufactured in Chennai, India. Royal Enfield (England), Royal Enfield is the oldest motorcycle manufacturer in continuous production.Can the oldest global motorcycle brand become sexy & cool to draw in a younger audience? The Economic Times, Economic Times, 23 December 2017. The first Royal Enfield motorcycle was built in 1901 by Royal Enfield (England), The Enfield Cycle Company of Redditch, Worcestershire, England, the company was responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history. Licensed from the original English Royal Enfield (England), Royal Enfield by ''Madras Motors' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaru
is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest automaker by production worldwide in 2017. Subaru cars are known for their use of a flat engine, boxer engine layout in most vehicles above 1,500 cc. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The lone exception is the Subaru BRZ, BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Subaru also offers turbocharged versions of their passenger cars, such as the Subaru WRX, WRX, Subaru Outback, Levorg sti, Outback XT, Subaru Ascent, Ascent, and formerly the Subaru Legacy, Legacy GT, Subaru Legacy, Legacy XT, and Subaru Forester, Forester XT. In Western markets, Subaru ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saturn Corporation
The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Automotive industry in Japan, Japanese imports and transplants, initially in the American compact car market. The company was known for its 'no-haggle' sales technique. Saturn marketed itself as a "different kind of car company" and operated quasi-independently from its parent company,—comprehensively introducing a new car, dealer network, pricing structure, workforce and independently managed manufacturing plant in Spring Hill, Tennessee. The first cars themselves launched five years after the company's inception, and they advanced GM's spaceframe construction—manifesting Saturn's market proposition with their dent-resistant polymer exterior panels. Over time, as Saturn drained resources from GM's extensive brand network, the brand would be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saab Automobile
Saab Automobile AB () was a automotive industry, car manufacturer that was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968, the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab's best-selling model. In the mid-1980s, the new Saab 9000 model also appeared. In 1989, the automobile division of Saab-Scania was restructured into an independent company, Saab Automobile AB. The American manufacturer General Motors (GM) took 50 percent ownership. Two well-known models to come out of this period were the Saab 9-3 and the Saab 9-5. Then, in 2000, GM exercised its option to acquire the remaining 50 percent. In 2010, GM sold Saab Automobile AB to the Dutch automobile manufacturer Spyker Cars N.V. After many years establishing a sound engineering reputation and ultimately a luxury car, luxury price tag, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mini
The Mini is a very small two-door, four-seat car, produced for four decades over a single generation, with many names and variants, by the British Motor Corporation (BMC) and its successors British Leyland and the Rover Group, and finally (briefly) under BMW ownnership. Minis were built as fastbacks, estates, convertibles, and various other body styles. Minus a brief 1990s hiatus, from 1959 into 2000, an estimated 5.38 million of all variations combined were built,, and the Mini's engines also powered another 2 million Mini Metros, though the Mini eventually outlasted its successor. Initially, the Mini was marketed under the Austin and Morris names, as the Austin Seven and Morris Mini-Minor;Austin Seven – Mini, www.austinmemories.com Retrieved on 16 June 2013 the A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mazda MX-5
The Mazda MX-5 is a lightweight two-person sports car manufactured and marketed by Mazda. The convertible is marketed as the or in Japan, and as the Mazda Miata () in the United States, and formerly in Canada, where it is now marketed as the MX-5 but is still commonly referred to as "Miata". Manufactured at Mazda's Hiroshima (Mazda factory), Hiroshima plant, the MX-5 debuted in 1989 at the Chicago Auto Show and was created under the design credo , meaning "oneness of horse and rider". Noted for its small, light, balanced and minimalist design, the MX-5 has been called a successor to 1950s and 1960s Italian and British roadster sports cars. The Lotus Elan was used as a design benchmark. Each generation is designated by a two-letter code beginning with the first generation Mazda MX-5 (NA), NA. The second generation (Mazda MX-5 (NB), NB) launched in 1998 for model year, MY 1999, followed by the third generation (Mazda MX-5 (NC), NC) in 2005 for MY 2006, and the fourth generation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeep
Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Corporation (AMC). Jeep's current product range consists solely of sport utility vehicles—both crossovers and fully off-road worthy SUVs and models, including one pickup truck. Previously, Jeep's range included other pick-ups, as well as small vans, and a few roadsters. Some of Jeep's vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the 1963 Wagoneer is considered to have started. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler's best selling brand in the U.S. during the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep were spun off i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Bronco
The Ford Bronco is a model line of SUV, SUVs manufactured and marketed by Ford Motor Company, Ford. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. A sixth generation of the model line was introduced for the 2021 model year. The nameplate has been used on other Ford SUVs, namely the 1984–1990 Ford Bronco II, Bronco II compact SUV and the 2021 Ford Bronco Sport, Bronco Sport compact crossover. Originally developed as a compact off-road vehicle using its own chassis, the Bronco initially competed against the Jeep CJ-5 and International Scout. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the Ford F-Series, F-Series pickup truck; the full-size Bronco now competed against the Chevrolet K5 Blazer and Dodge Ramcharger. Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition; fol ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ultra-Mobile PC
An ultra-mobile PC, or ultra-mobile personal computer (UMPC), is a miniature version of a pen computer, a class of laptop whose specifications were launched by Microsoft and Intel in Spring 2006. Sony had already made a first attempt in this direction in 2004 with its Vaio U series, which was only sold in Asia. UMPCs are generally smaller than subnotebooks, have a TFT display measuring (diagonally) about , are operated like tablet PCs using a touchscreen or a stylus, and can also have a physical keyboard. There is no clear boundary between subnotebooks and ultra-mobile PCs, but UMPCs commonly have major features not found in the common clamshell laptop design, such as small keys on either side of the screen, or a slide-out keyboard. The first-generation UMPCs were simple PCs running Linux or an adapted version of Microsoft's tablet PC operating system. With the announcement of the UMPC, Microsoft dropped the licensing requirement that tablet PCs must support proximity s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
