Apology Video
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Apology Video
An apology video is a type of video—often published on social media platforms—in which a celebrity, influencer, or other public figure responds to public backlash, controversy, or scandal by issuing an apology or addressing criticism. These videos are a common form of crisis communication in the digital age and are often analyzed for their tone, sincerity, and effectiveness. Apology videos have become a recurring phenomenon in internet culture, sometimes attracting significant media attention and public scrutiny. In some cases, they have been parodied or criticized as performative or insincere, especially when perceived to be driven more by reputation management than genuine remorse. Features It is common for Internet celebrities to apologise or respond to criticism or backlash in the form of a video. Apology videos, especially from YouTubers, have been described as a genre and are an Internet meme on the platform. Style and cinematography Most apology videos are purposefu ...
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Video
Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems, which, in turn, were replaced by flat-panel displays of several types. Video systems vary in display resolution, Display aspect ratio, aspect ratio, refresh rate, color capabilities, and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcasts, magnetic tape, optical discs, Video file format, computer files, and Streaming media, network streaming. Etymology The word ''video'' comes from the Latin verb ''video,'' meaning to see or ''videre''. And as a noun, "that which is displayed on a (television) screen," History Analog video Video developed from facsimile systems developed in the mid-19th century. Early mecha ...
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Sigh
Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using suprasegmental techniques such as prosody, pitch, volume, intonation, etc. It is sometimes defined as relating to nonphonemic properties only. Paralanguage may be expressed consciously or unconsciously. The study of paralanguage is known as paralinguistics and was invented by George L. Trager in the 1950s, while he was working at the Foreign Service Institute of the U.S. Department of State. His colleagues at the time included Henry Lee Smith, Charles F. Hockett (working with him on using descriptive linguistics as a model for paralanguage), Edward T. Hall developing proxemics, and Ray Birdwhistell developing kinesics. Trager published his conclusions in 1958, 1960 and 1961. His work has served as a basis for all later research, especially those investigating the relationship between paralanguage and culture (since paralan ...
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Internet Memes
An Internet meme, or meme (, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through social media platforms. Internet memes manifest in a variety of formats, including images, videos, GIFs, and other viral content. Newer internet memes are often defined as brain rot. Key characteristics of memes include their tendency to be parodied, their use of intertextuality, their viral dissemination, and their continual evolution. The term ''meme'' was originally introduced by Richard Dawkins in 1972 to describe the concept of cultural transmission. The term ''Internet meme'' was coined by Mike Godwin in 1993 in reference to the way memes proliferated through early online communities, including message boards, Usenet groups, and email. The emergence of social media platforms such as YouTube, Twitter, Facebook, and Instagram further diversified memes and accelerated their spread. Newer meme genres include "dank" and surre ...
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Gizmodo
''Gizmodo'' () is a design, technology, science, and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton. ''Gizmodo'' also includes the sub-blogs ''io9'' and ''Earther'', which focus on pop-culture and environmentalism, respectively. Following the Chapter 11, Title 11, United States Code, Chapter 11 bankruptcy and Liquidation of Gawker Media, Univision Communications, Univision purchased ''Gizmodo'' along with other Gawker websites in August 2016. In 2019, Univision sold the Gizmodo Media Group, which included ''Gizmodo'', to the private equity firm Great Hill Partners. From April 2019 to June 2024, ''Gizmodo'' was part of G/O Media. In June 2024, the website was purchased by Swiss digital media company Keleops Media. History Origins and Gawker Media The blog, launched in 2002, was originally edited by Peter Rojas, who was later recruited by Weblogs, Inc. to launch its similar technology blog, ''Engadget''. By mid-2004 ...
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Reputation
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency: individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, b ...
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Non-apology Apology
A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology, is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology. It is common in politics and public relations. For instance, saying "I'm sorry you feel that way" to someone who has been offended by a statement is a non-apology apology. It does not admit there was anything wrong with the remarks made, and may imply the person took offense for hypersensitive or irrational reasons. Another form of non-apology does not apologize directly to the injured or insulted party, but generically "to anyone who might have been offended". Statements of pseudo-apology that do not communicate responsibility for words or deeds may be meaningful expressions of regret, but such statements can also be used to elicit forgiveness without acknowledging fault. Legal significance United States Non-apology apolo ...
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Cancel Culture
Cancel culture is a cultural phenomenon in which an individual thought to have acted or spoken in an unacceptable manner is ostracized, boycotted, shunned or fired, often aided by social media. This shunning may extend to social or professional circleswhether on social media or in personwith most high-profile incidents involving celebrities. Those subject to this ostracism are said to have been "canceled". The term "cancel culture" came into circulation in 2018 and has mostly negative connotations. The term "call-out culture" is used by some for the same concept. Some critics argue that cancel culture has a chilling effect on public discourse, that it is unproductive, that it does not bring real social change, that it causes intolerance, or that it amounts to cyberbullying. Others argue that the term is used to attack efforts to promote accountability or give disenfranchised people a voice, and to attack language that is itself free speech. Still others question whether c ...
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Beauty YouTuber
A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands. Background and industry trends In 2015, there were more than 45,000 YouTube channels specializing in fashion and beauty-related content. The number of popular beauty "mega influencers," a term used to depict an influencer with over 1 million views per month, started to increase, generating billions of views on beauty-related videos with an average of 700 million views per month in 2013. The most common hashtags used on YouTube are #makeup and #skincare in beauty influencer content. In both the United Kingdom and the United States, beauty vlogging is a rapidly growing industry. Impact Beauty YouTubers provide viewers wi ...
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Thumbnail
Thumbnails are reduced-size versions of pictures or videos, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words. In the age of digital images, visual search engines and image-organizing programs normally use thumbnails, as do most modern operating systems or desktop environments, such as Microsoft Windows, macOS, KDE (Linux) and GNOME (Linux). On web pages, they also avoid the need to download larger files unnecessarily. Implementation Thumbnails are ideally implemented on web pages as separate, smaller copies of the original image, in part because one purpose of a thumbnail image on a web page is to reduce bandwidth and download time. Some web designers produce thumbnails with HTML or client-side scripting that makes the user's browser shrink the picture, rather than use a smaller copy of the image. This results in no saved bandwidth, and the visual quality of browser resizing is usually less than ideal. D ...
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PewDiePie
Felix Arvid Ulf Kjellberg (born 24 October 1989), better known as PewDiePie, is a Swedish YouTuber, best known for his gaming videos. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators. Media coverage of him has cited him as a figurehead for YouTube, especially in the gaming genre. Born and raised in Gothenburg, Kjellberg registered his YouTube channel "PewDiePie" in 2010, primarily posting Let's Play videos of horror and action video games. His channel gained a substantial following and was one of the fastest growing channels in 2012 and 2013, before becoming the most-subscribed on YouTube on 15 August 2013. From 29 December 2014 to 14 February 2017, Kjellberg's channel was also the most-viewed on the platform. During this period, his content shifted focus from Let's Plays and diversified to include vlogs, comedy shorts, formatted shows, and music videos. Kjellberg's content was alrea ...
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Logan Paul
Logan Alexander Paul (born April 1, 1995) is an American influencer, professional wrestler, Entrepreneurship, entrepreneur, boxing, boxer, and actor. He has over 23 million subscribers on his YouTube channel ''Logan Paul Vlogs'' and has ranked on the ''Forbes'' list for the highest-paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime (drink), Prime and snack brand Lunchly. Paul has also run the ''Impaulsive'' podcast since November 2018, which has over four million YouTube subscribers. As a wrestler, he has been signed to WWE where he performs on a part-time basis as part of the Raw (WWE brand), Raw brand and is a former WWE United States Championship, WWE United States Champion. In 2013, Paul gained a following by posting sketches on the now-defunct video-sharing application Vine (service), Vine. He registered his first YouTube channel, ''TheOfficialLoganPaul'', on October 18, 2013, where he started posting regularly following the clos ...
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YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ...
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