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Advertising ID
An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers. It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications. There is a potential for such technology to replace magic cookies. Implementations * Apple calls their advertising ID the "Identifier for Advertisers Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Use ..." (IDFA). Beginning with its iOS 14.5 software update, Apple will allow its users to choose whether to allow apps to track their IDFA. * Google calls their implementation "Google Advertising ID" (GAID) and formerly "Android ID", "Android Device ID" ...
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Identifier
An identifier is a name that identifies (that is, labels the identity of) either a unique object or a unique ''class'' of objects, where the "object" or class may be an idea, person, physical countable object (or class thereof), or physical mass noun, noncountable substance (or class thereof). The abbreviation ID often refers to identity, identification (the process of identifying), or an identifier (that is, an instance of identification). An identifier may be a word, number, letter, symbol, or any combination of those. The words, numbers, letters, or symbols may follow an code, encoding system (wherein letters, digits, words, or symbols ''stand for'' [represent] ideas or longer names) or they may simply be arbitrary. When an identifier follows an encoding system, it is often referred to as a code or id code. For instance the ISO/IEC 11179 metadata registry standard defines a code as ''system of valid symbols that substitute for longer values'' in contrast to identifiers wi ...
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Tablet Computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers, have similar capabilities, but lack some input/output (I/O) abilities that others have. Modern tablets largely resemble modern smartphones, the only differences being that tablets are relatively larger than smartphones, with screens or larger, measured diagonally, and may not support access to a cellular network. Unlike laptops (which have traditionally run off operating systems usually designed for desktops), tablets usually run mobile operating systems, alongside smartphones. The touchscreen display is operated by Gesture recognition, gestures executed by finger or digital pen (stylus), instead of the Computer mouse, mouse, touchpad, and Keyboard (computing), keyboard of larger computers. Portable computers can be classified according ...
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Application Software
Application software is any computer program that is intended for end-user use not operating, administering or programming the computer. An application (app, application program, software application) is any program that can be categorized as application software. Common types of applications include word processor, media player and accounting software. The term ''application software'' refers to all applications collectively and can be used to differentiate from system and utility software. Applications may be bundled with the computer and its system software or published separately. Applications may be proprietary or open-source. The short term ''app'' (coined in 1981 or earlier) became popular with the 2008 introduction of the iOS App Store, to refer to applications for mobile devices such as smartphones and tablets. Later, with introduction of the Mac App Store (in 2010) and Windows Store (in 2011), the term was extended in popular use to include desktop a ...
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Huffington Post
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy eating, young women's interests, and local news featuring columnists. It was created to provide a progressive alternative to conservative news websites such as the Drudge Report. The site contains its own content and user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Arianna Huffington, Andrew Breitbart, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005, as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for US$315 million, with Arian ...
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Magic Cookies
In computing, a magic cookie, or just cookie for short, is a token or short packet of data passed between communicating programs. The cookie is often used to identify a particular event or as "handle, transaction ID, or other token of agreement between cooperating programs". Usage Cookie data is typically not meaningful to the recipient program. The contents are opaque and not usually interpreted until the recipient passes the cookie data back to the sender or perhaps another program at a later time. In some cases, recipient programs are able to meaningfully compare two cookies for equality. The cookie can be used like a ticket. Early use The term ''magic cookie'' appears in the man page for the fseek routine in the C standard library, dating back at least to 1979, where it was stated: * "''ftell'' returns the current value of the offset relative to the beginning of the file associated with the named ''stream''. It is measured in bytes on UNIX; on some other systems it i ...
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Identifier For Advertisers
Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do). Starting in iOS 14.5, iPadOS 14.5, and tvOS 14.5, users are prompted to decide whether to opt-in or out of IDFA sharing before apps can query it. This choice can be altered in Settings. In May, 2021, Verizon-owned advertisement analytics company Flurry Analytics reported that 96% of US users opted out of IDFA sharing. History Limit Ad Tracking In iOS 10, Apple introduced "Limit Ad Tracking" setting for users who do not wish to be tracked by advertising networks. If the setting is enabled the system returns a default all-zero id for that device. As of December 2020, it's estimated that approximately 20% of users turn on this setting. App Tra ...
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Adware
Adware, often called advertising-supported software by its developers, is software that generates revenue by automatically displaying Online advertising, online advertisements in the user interface or on a screen presented during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or Profiling (information science), user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, a full screen, a video, a pop-up ad or in some other form. All forms of advertising carry Criticism of advertising, health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use th ...
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Mobile Technology
Mobile technology is the technology used for Cellular network, cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a mobile phone, GPS navigation device, an embedded web browser and instant messaging client, and a handheld gaming console. Many experts believe that the future of computer technology rests in mobile computing with wireless networking. Mobile computing by way of tablet computers is becoming more popular. Tablets are available on the 3G and 4G networks. Mobile communication convergence Source: Nikola Tesla laid the theoretical foundation for wireless communication in 1890. Guglielmo Marconi, known as the father of radio, first transmitted wireless signals two miles away in 1894. Mobile technology gave human society great change. The use of mobile technology in government departments can also be traced back to ...
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