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Advertise
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
False Advertising
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising. Types of deception False advertising can take one of two broad forms: an advertisement may be factually wrong, or intentionally misleading. Both types of false advertising may be presented in a number of ways. Photo manipulation Photo manipulation is a technique often used in the cosmetics field and for weight loss commercials to advertise false (or non-typical) results and give consumers a false impression of a product's capabilities. Photo manipulation can alter the audience's perception of a product's effect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tobacco Advertising
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban. Effects The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lillie Langtry
Emilie Charlotte, Lady de Bathe (née Le Breton, formerly Langtry; 13 October 1853 – 12 February 1929), known as Lillie (or Lily) Langtry and nicknamed "The Jersey Lily", was a British socialite, stage actress and producer. Born on the island of Jersey, upon marrying she moved to London in 1876. Her looks and personality attracted interest, commentary, and invitations from artists and society hostesses, and she was celebrated as a young woman of great beauty and charm. During the aesthetic movement in England she had been painted by aesthete artists, and in 1882 she became the poster-girl for Pears Soap, becoming the first celebrity to endorse a commercial product. In 1881, Langtry became an actress and made her West End debut in the comedy '' She Stoops to Conquer'', causing a sensation in London by becoming the first socialite to appear on stage. She would go on to star in many plays in both the United Kingdom and the United States, including '' The Lady of Lyons'', an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edward Bernays
Edward Louis Bernays ( , ; November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist " Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations. Of his many books, ''Crystallizing Public Opinion'' (1923) and ''Propaganda'' (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his own double ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ... messages that share a single idea and theme which make up an marketing strategy, integrated marketing marketing communications, communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dentsu
Dentsu Inc. ( ja, 株式会社電通 ''Kabushiki-gaisha Dentsū'' or 電通 ''Dentsū'' for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget. Its connections to the government are so tight that ''The New York Times'' referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach. History Dentsu was originally established as and by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became . The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communicati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pears (soap)
Pears transparent soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product. Lever Brothers, now Unilever, acquired A. & F. Pears in 1917. Products under the Pears brand are currently manufactured in India and Saudi Arabia for global distribution. History Andrew Pears, the son of a farmer, was born around 1770 in Cornwall and moved from his native Mevagissey to London around 1787. He completed his apprenticeship in 1789, established a barber's shop in Gerrard Street in Soho and began to produce cosmetic products. At that time, Soho was a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classic Of Poetry
The ''Classic of Poetry'', also ''Shijing'' or ''Shih-ching'', translated variously as the ''Book of Songs'', ''Book of Odes'', or simply known as the ''Odes'' or ''Poetry'' (; ''Shī''), is the oldest existing collection of Chinese poetry, comprising 305 works dating from the 11th to 7th centuries BCE. It is one of the " Five Classics" traditionally said to have been compiled by Confucius, and has been studied and memorized by scholars in China and neighboring countries over two millennia. It is also a rich source of ''chengyu'' (four-character classical idioms) that are still a part of learned discourse and even everyday language in modern Chinese. Since the Qing dynasty, its rhyme patterns have also been analysed in the study of Old Chinese phonology. Name Early references refer to the anthology as the ''300 Poems'' ('' shi''). ''The Odes'' first became known as a ''jīng'', or a "classic book", in the canonical sense, as part of the Han Dynasty official adoption of C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ancient Greece
Ancient Greece ( el, Ἑλλάς, Hellás) was a northeastern Mediterranean civilization, existing from the Greek Dark Ages of the 12th–9th centuries BC to the end of classical antiquity ( AD 600), that comprised a loose collection of culturally and linguistically related city-states and other territories. Most of these regions were officially unified only once, for 13 years, under Alexander the Great's empire from 336 to 323 BC (though this excludes a number of Greek city-states free from Alexander's jurisdiction in the western Mediterranean, around the Black Sea, Cyprus, and Cyrenaica). In Western history, the era of classical antiquity was immediately followed by the Early Middle Ages and the Byzantine period. Roughly three centuries after the Late Bronze Age collapse of Mycenaean Greece, Greek urban poleis began to form in the 8th century BC, ushering in the Archaic period and the colonization of the Mediterranean Basin. This was followed by the age of Classica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ancient Rome
In modern historiography, ancient Rome refers to Roman civilisation from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 BC), Roman Republic (509–27 BC) and Roman Empire (27 BC–476 AD) until the fall of the western empire. Ancient Rome began as an Italic settlement, traditionally dated to 753 BC, beside the River Tiber in the Italian Peninsula. The settlement grew into the city and polity of Rome, and came to control its neighbours through a combination of treaties and military strength. It eventually dominated the Italian Peninsula, assimilated the Greek culture of southern Italy (Magna Grecia) and the Etruscan culture and acquired an Empire that took in much of Europe and the lands and peoples surrounding the Mediterranean Sea. It was among the largest empires in the ancient world, with an estimated 50 to 90 million inhabitants, roughly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rock Art
In archaeology, rock art is human-made markings placed on natural surfaces, typically vertical stone surfaces. A high proportion of surviving historic and prehistoric rock art is found in caves or partly enclosed rock shelters; this type also may be called cave art or parietal art. A global phenomenon, rock art is found in many culturally diverse regions of the world. It has been produced in many contexts throughout human history. In terms of technique, the four main groups are: * cave paintings, * petroglyphs, which are carved or scratched into the rock surface, * sculpted rock reliefs, and * geoglyphs, which are formed on the ground. The oldest known rock art dates from the Upper Palaeolithic period, having been found in Europe, Australia, Asia, and Africa. Anthropologists studying these artworks believe that they likely had magico-religious significance. The archaeological sub-discipline of rock art studies first developed in the late-19th century among Francophone scholar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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