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Achievement Motivation
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland. A need for achievement figures as a secondary or psychogenic need in Henry Murray's system of needs. Theory The pioneering research work of the Harvard Psychological Clinic in the 1930s, summarized in ''Explorations in Personality'', provided the starting point for future studies of personality, especially those relating to needs and motives. David McClelland and his collaborators John William Atkinson, Russell A. Clark and Edgar L. Lowell later investigated achievement motivation. N-Ach measure Using results based on the Thematic Apperception Test, McClelland concluded in a 1958 study that individuals in a society can be grouped into high achievers and low achievers based on their scores on what he called "N-Ach". McClelland also f ...
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Skill
A skill is the learned or innate ability to act with determined results with good execution often within a given amount of time, energy, or both. Skills can often be divided into domain-general and domain-specific skills. Some examples of general skills include time management, teamwork and leadership, and self-motivation. In contrast, domain-specific skills would be used only for a certain job, e.g. operating a sand blaster. Skill usually requires certain environmental stimuli and situations to assess the level of skill being shown and used. A skill may be called an art when it represents a body of knowledge or branch of learning, as in ''the art of medicine'' or ''the art of war''. Although the arts are also skills, there are many skills that form an art but have no connection to the fine arts. People need a broad range of skills to contribute to the modern economy. A joint ASTD and U.S. Department of Labor study showed that through technology, the workplace is chang ...
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Euthyphro Dilemma
The Euthyphro dilemma is found in Plato's dialogue ''Euthyphro'', in which Socrates asks Euthyphro, "Is the pious ( τὸ ὅσιον) loved by the gods because it is pious, or is it pious because it is loved by the gods?" ( 10a) Although it was originally applied to the ancient Greek pantheon, the dilemma has implications for modern monotheistic religions. Gottfried Leibniz asked whether the good and just "is good and just because God wills it or whether God wills it because it is good and just". Ever since Plato's original discussion, this question has presented a problem for some theists, though others have thought it a false dilemma, and it continues to be an object of theological and philosophical discussion today. The dilemma Socrates and Euthyphro discuss the nature of piety in Plato's ''Euthyphro''. Euthyphro proposes (6e) that the pious ( τὸ ὅσιον) is the same thing as that which is loved by the gods ( τὸ θεοφιλές), but Socrates finds a problem ...
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Need Theory
Need theory, also known as three needs theory,
Umuc.edu. Retrieved July 16, 2014.
is a motivational model and tool proposed by , which attempts to explain how the s for achievement,



Need For Power
Need for power (nPow) is a term that was popularized by psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes (1938). It was Murray who set out a taxonomy of needs, including needs for achievement, power, and affiliation—and placed these in the context of an integrated motivational model. McClelland was inspired by Murray's research, and he continued to further develop Murray's theory by focusing on this theory in regard to the human population. In McClelland's book ''The Achieving Society'', nPow helps explain an individual's imperative to be in charge. According to his work there are two kinds of power, ''social'' and ''personal''. Background Murray's system of needs Henry Murray was one of the first psychologists to systematically investigate human needs. In his 1938 book, ''Explorations in Human Personality'', he identified and ...
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Need For Cognition
The need for cognition (NFC), in psychology, is a personality variable reflecting the extent to which individuals are inclined towards effortful cognitive activities. Need for cognition has been variously defined as "a need to structure relevant situations in meaningful, integrated ways" and "a need to understand and make reasonable the experiential world". Higher NFC is associated with increased appreciation of debate, idea evaluation, and problem solving. Those with a high need for cognition may be inclined towards high elaboration. Those with a lower need for cognition may display the opposite tendencies, and may process information more heuristically, often through low elaboration. Need for cognition is closely related to the five factor model domain openness to experience, typical intellectual engagement, and epistemic curiosity (see below). History Cohen, Stotland and Wolfe (1955), in their work on individual differences in cognitive motivation, identified a "''need ...
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Need For Affiliation
The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group. The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938. It was Murray who set out a classification of needs, including achievement, power and affiliation, and placed these in the context of an integrated motivational model. People with a high need for affiliation require warm interpersonal relationships and approval from those with whom they have regular contact. Having a strong bond with others make a person feel as if they are a part of something important that creates a powerful impact. People who place high emphasis on affiliation tend to be supportive team members, but may be less effective in leadership positions. A person who takes part in a group, whether it be a movem ...
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Life Stance
A person's life stance, or lifestance, is their relation with what they accept as being of ultimate importance. It involves presuppositions and commitment to exercise it in theory and practice in one's life. It can connote an integrated perspective on reality as a whole and how to assign valuations, thus being a concept similar or equivalent to that of a worldview; with the latter word (derived from the German ) being generally a more common and comprehensive term. Like the term ''worldview'', the term ''life stance'' is a ''shared'' label encompassing both religious perspectives (for instance: "a Buddhist life stance" or "a Christian life stance" or "a Pagan life stance"), as well as non-religious spiritual or philosophical alternatives (for instance: "a humanist life stance" or "a personist life stance" or "a Deep Ecology life stance"), without discrimination in favour of any. Origins of the phrase Humanists interested in educational matters apparently ...
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Identity Performance
Identity performance is a concept that holds that "Identity (social science), identity" can be a project or a conscious effort or action taken to present oneself in social interactions. This is based on the definition of identity as an ongoing process of Self-image, self-definition and the definitions of the self by others, which emerge from interaction with others. The idea is that there are identities that are performed to achieve several objectives such as Cultural assimilation, assimilation and acculturation, among others. It draws from the Erving Goffman's theatrical metaphor theory where, in social situations, the others perform the role of the audience, which an individual must perform to impress. Concept In everyday Social interaction, interactions, the Human body, body serves as a critical site of identity performance. In conveying who we are to other people, we use our bodies to project information about ourselves. This is done through movement, clothing, speech, and f ...
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Goal Orientation
Goal orientation, or achievement orientation, is an "individual disposition towards developing or validating one's ability in achievement settings". In general, an individual can be said to be ''mastery'' or ''performance'' oriented, based on whether one's goal is to develop one's ability or to demonstrate one's ability, respectively. A ''mastery'' orientation is also sometimes referred to as a ''learning'' orientation. Goal orientation refers to how an individual interprets and reacts to tasks, resulting in different patterns of cognition, affect and behavior. Developed within a social-cognitive framework, the orientation goal theory proposes that students' motivation and achievement-related behaviors can be understood by considering the reasons or purposes they adopt while engaged in academic work. The focus is on how students think about themselves, their tasks, and their performance. Goal orientations have been shown to be associated with individuals' academic achievement, adj ...
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Emotional Security
Insecurity is the emotion associated with a lack of confidence within oneself. It is often associated with feelings of fear and uncertainty, especially surrounding one's abilities. The word was originally used in the psychological sense in the year 1917. It has been observed in both adults and children. The word is also associated with attachment styles. Characteristics Abraham Maslow described an insecure person as a person who "perceives the world as a threatening jungle and most human beings as dangerous and selfish; feels like a rejected and isolated person, anxious and hostile; is generally pessimistic and unhappy; shows signs of tension and conflict, tends to turn inward; is troubled by guilt-feelings, has one or another disturbance of self-esteem; tends to be neurotic; and is generally selfish and egocentric." He viewed in every insecure person a continual, never dying, longing for security. A person's capacity for deep thought, understanding others' perspectives, and awa ...
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David McClelland
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation need theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants.Biography - David C. McClelland
retrieved June 24, 2008
McClelland is credited with developing Achievement Motivation Theory, commonly referred to as "need for achievement" or ''n''-achievement theory. A '''' survey published in 2002, ranked McClelland as the 15th most cited psychologist of the 20th century.


Life and career


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Thematic Apperception Test
The Thematic Apperception Test (TAT) is a projective psychological test developed during the 1930s by Henry A. Murray and Christiana D. Morgan at Harvard University. Proponents of the technique assert that subjects' responses, in the narratives they make up about ambiguous pictures of people, reveal their underlying motives, concerns, and the way they see the social world. Historically, the test has been among the most widely researched, taught, and used of such techniques. History The TAT was developed by American psychologist Murray and lay psychoanalyst Morgan at the Harvard Clinic at Harvard University during the 1930s. Anecdotally, the idea for the TAT emerged from a question asked by one of Murray's undergraduate students, Cecilia Roberts. ; see Weber'sChristiana Morgan (1897–1967)," in Michel Weber and William Desmond, Jr. (eds.), Handbook of Whiteheadian Process Thought'', Frankfurt / Lancaster, Ontos Verlag, 2008, v. II, pp. 465-468. She reported that when her son wa ...
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