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Who's Your City
''Who's Your City?: How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life'' is a non-fiction book written by Richard Florida. The book advances Florida's previous work on the locational choices of people and businesses. He adds a dimension of environmental psychology by assigning psychological profiles to urban regions according to the dominant personality traits of the people who live there. For example, the New York metropolitan area and the ChiPitts area have the highest concentration in the United States of people whose dominant personality trait is neuroticism. The book ends with a ten step guide to choosing a location best suited to the reader's personality and life situation. Since the 2002 publication of ''The Rise of the Creative Class'', Florida has enjoyed academic and commercial success in his study and promotion of the concept of a creative class, or a cohort of highly innovative, highly creative individuals who are sought after by ...
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Richard Florida
Richard L. Florida (born 1957) is an American urban studies theorist focusing on social and economic theory. He is a professor at the Rotman School of Management at the University of Toronto and a Distinguished Fellow at NYU's School of Professional Studies. Florida taught at Carnegie Mellon University's Heinz College in Pittsburgh from 1987 to 2005, before moving to George Mason University's School of Public Policy, where he taught for two years. He was named a Senior Editor at ''The Atlantic'' in March 2011 after serving as a correspondent for TheAtlantic.com for a year. Early life and education Florida was born in Newark, New Jersey. He graduated from Rutgers College in 1979 with a B.A. in political science. He then attended Columbia University, where he studied urban planning ( M.Phil. in 1984 and Ph.D. in 1986). Research and theories Florida's early work focused on innovation by manufacturers, including the continuous-improvement systems implemented by such automak ...
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