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White Monkey
White monkey ( zh, c=白猴子, p=Bái hóuzi) is a term for the phenomenon of White people, white foreigners or immigrants in China and Japan being hired for modeling, advertising, English teaching, or promotional jobs on the basis of their race. The phenomenon is based on the perception that association with foreigners, specifically white foreigners, can signify prestige, legitimacy, and international status. The jobs themselves, called "white monkey jobs" or "white-face jobs", often require little actual work on the part of the model, who in some cases is not expected to be fluent in Chinese. The concept is considered a subset of a larger "rent a foreigner" industry in China and other parts of Asia. White monkey jobs are often related to marketing and advertising. The "white monkey" may be hired to act as an associate of an individual or pose as an authoritative figure to promote a brand or company, and businesses will occasionally hire these individuals to pose as a founder ...
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White People
White is a Race (human categorization), racial classification of people generally used for those of predominantly Ethnic groups in Europe, European ancestry. It is also a Human skin color, skin color specifier, although the definition can vary depending on context, nationality, ethnicity and point of view. Description of populations as "White" in reference to their skin color is occasionally found in Greco-Roman ethnography and other ancient or medieval sources, but these societies did not have any notion of a White race or pan-European identity. The term "White race" or "White people", defined by their light skin among other physical characteristics, entered the major European languages in the later seventeenth century, when the concept of a "unified White" achieved greater acceptance in Europe, in the context of racialization, racialized slavery and social status in the European colonies. Scholarship on Race (human categorization), race distinguishes the modern concept from ...
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South China Morning Post
The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained Hong Kong's newspaper of record since British colonial rule. Editor-in-chief Tammy Tam succeeded Wang Xiangwei in 2016. The ''SCMP'' prints paper editions in Hong Kong and operates an online news website that is blocked in mainland China. The newspaper's circulation has been relatively stable for years—the average daily circulation stood at 100,000 in 2016. In a 2019 survey by the Chinese University of Hong Kong, the ''SCMP'' was regarded relatively as the most credible paid newspaper in Hong Kong. The ''SCMP'' was owned by Rupert Murdoch's News Corporation from 1986 until it was acquired by Malaysian real estate tycoon Robert Kuok in 1993. On 5 April 2016, Alibaba Group acquired the media properties of the SCMP Group, including ...
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Bloomsbury Publishing
Bloomsbury Publishing plc is a British worldwide publishing house of fiction and non-fiction. Bloomsbury's head office is located on Bedford Square in Bloomsbury, an area of the London Borough of Camden. It has a US publishing office located in New York City, an India publishing office in New Delhi, an Australian sales office in Sydney CBD, and other publishing offices in the UK, including in Oxford. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History The company was founded in 1986 by Nigel Newton, who had previously been employed by other publishing companies. It was floated as a public registered company in 1994, raising £5.5 million, which was used to fund expansion of the company into paperback and children's books. A rights issue of shares in 1998 further raised £6.1 million, which was used to expand the company, in particular to found a U.S. branch. In 1998, Bloomsbury USA was established. Bloomsbury USA Books for Young Read ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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De Rucci
De Rucci Healthy Sleep Co. () is a mattress company in China, headquartered in Dongguan, Guangdong. History Lin Jiyong and Wang Bingkun established the firm in 2004. Its first offices were in Dongguan. It had 4,200 shops in China in 2020, as well as various showcase facilities outside of China. Branding and controversy De Rucci previously claimed to have been founded in 1868 by a Frenchman named Leonardo de Rucci. De Rucci's advertising prominently showcases an unnamed European-looking man, a "Steve Jobs look-alike" who has been described as the "most famous face in China". A ''Wall Street Journal'' investigation identified the man as John Timothy Dirstine (1943-2012), an American resident in China, and that De Rucci had signed an agreement with him in 2009 to use his image in advertising. In 2021 ''China Daily'' criticized the usage of his face to suggest a non-Chinese origin for the company. The author of the article, Zhang Zhouxiang, stated "such blind worship is uncalle ...
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The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscription model, requiring readers to pay for access to most of its articles and content. The ''Journal'' is published six days a week by Dow Jones & Company, a division of News Corp. As of 2023, ''The'' ''Wall Street Journal'' is the List of newspapers in the United States, largest newspaper in the United States by print circulation, with 609,650 print subscribers. It has 3.17 million digital subscribers, the second-most in the nation after ''The New York Times''. The newspaper is one of the United States' Newspaper of record, newspapers of record. The first issue of the newspaper was published on July 8, 1889. The Editorial board at The Wall Street Journal, editorial page of the ''Journal'' is typically center-right in its positio ...
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Stereotypes Of White People
In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability. Stereotypes make information processing easier by allowing the perceiver to rely on previously stored knowledge in place of incoming information. Stereotypes are often faulty, inaccurate, and resistant to new information. Although stereotypes generally have negative implications, they aren't necessarily negative. They may be positive, neutral, or negative. They can be broken down into two categories: explicit stereotypes, which are conscious, and implicit stereotypes, which are subconscious. Explicit stereotypes An explicit stereotype is a belief about a group that a person is consciously aware of and knowingly uses to judge others. If person ''A ''is mak ...
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Immigration To China
Immigration to the People's Republic of China is the international movement of non- Chinese nationals in order to reside permanently in the country. In the late 1970s, roughly 300,000 ethnic Chinese emigrated from Vietnam to China. Immigration has increased modestly since the opening up of the country and the liberalization of the economy, mostly of people moving to the large cities and to Hong Kong. Many of the foreign nationals who immigrate to China are of Chinese ethnic heritage. China has also been the destination of illegal immigration, particularly along the China–North Korea border, Guangzhou, Guangxi Province, and the China-Myanmar border. According to 2020 Chinese census, China has 1,430,695 immigrants, dividing between 845,697 foreign nationals and 584,998 residents of Hong Kong, Macao and Taiwan. As of 2023, there are around 12,000 foreigners with permanent residency in China. Legal immigration and permanent residency In 2016, China issued 1,576 permanent reside ...
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Employment In China
Employment is a relationship between two party (law), parties Regulation, regulating the provision of paid Labour (human activity), labour services. Usually based on a employment contract, contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other entity, pays the other, the employee, in return for carrying out assigned work. Employees work in return for wage, wages, which can be paid on the basis of an hourly rate, by piecework or an annual salary, depending on the type of work an employee does, the prevailing conditions of the sector and the bargaining power between the parties. Employees in some sectors may receive gratuity, gratuities, bonus payments or employee stock option, stock options. In some types of employment, employees may receive benefits in addition to payment. Benefits may include health insurance, housing, and disability insurance. Employment is typically governed by Labour law, employment laws, o ...
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