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Vokal (fashion Brand)
Vokal was a hip hop fashion brand launched in 1997 by Abayomi Jamil “Yomi” Martin, rapper Cornell "Nelly" Haynes Jr, and Nick Loftis. Vokal's team began selling T-shirts, jerseys, and custom clothing from their homes and car trunks. Nelly and his rap crew St. Lunatics started performing in the area of St. Louis and with Nelly's first solo album release both became known nationwide. The brand essentially grew right along with the career of Nelly and the St. Lunatics and became known worldwide. History Vokal was launched in 1997 as a Hip Hop Fashion brand by Yomi Martin, his cousin Cornell “Nelly” Haynes, and Nick Loftis.St. Louis Business Journal, Friday, June 24, 2005 by Rick Desloge They wanted to launch a new brand that was not driven by big marketing budgets and that did not have standard logos and designs. Yomi and Nelly were looking for a new innovative brand with daring and unique designs where the clothes speak for themselves. For their first production, they ea ...
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Missouri
Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it borders Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas to the south and Oklahoma, Kansas, and Nebraska to the west. In the south are the Ozarks, a forested highland, providing timber, minerals, and recreation. At 1.5 billion years old, the St. Francois Mountains are among the oldest in the world. The Missouri River, after which the state is named, flows through the center and into the Mississippi River, which makes up the eastern border. With over six million residents, it is the List of U.S. states and territories by population, 19th-most populous state of the country. The largest urban areas are St. Louis, Kansas City, Missouri, Kansas City, Springfield, Missouri, Springfield, and Columbia, Missouri, Columbia. The Cap ...
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Hip Hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip-hop includes rapping often enough that the terms can be used synonymously. However, "hip-hop" more properly denotes an entire subculture. Other key markers of the genre are the disc jockey, turntablism, scratching, beatboxing, and instrumental tracks. Cultural interchange has always been central to the hip-hop genre. It simultaneously borrows from its social environment while commenting on it. The hip-hop genre and culture emerged from block parties in ethnic minority neighborhoods of New York City, particularly Bronx. DJs began expanding the instrumental breaks of popular records when they noticed how excited it would make the crowds. The extended instrumental breaks provided a platform for break dancers and rappers. These breakbeats ...
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Fashion Brand
The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve. History Prior to the mid-19th century, clothing was mainly handmade for individuals, either domestically or by hiring dressmakers and tailors. The origins of couture can be traced back to the mid-nineteenth century in Paris. Charles Frederick Worth pioneered haute couture by introducing high-fashion dressmaking. Currently, the concept has gained widespread acceptance. Chanel, Balenciaga, and Christian Dior are prominent fashion brands that offer haute couture lines. However, with technological advancements and the rise of global capitalism in the early 20th cen ...
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Nelly
Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, and actor. He grew up in St. Louis, Missouri, and embarked on his musical career in 1993 as a member of the Midwest hip hop group St. Lunatics. He signed with Universal Records (1995−2006), Universal Records as a solo act in 1999 to release his debut studio album, ''Country Grammar'' (2000). Its two lead singles, "Country Grammar (Hot Shit)" and "Ride wit Me", (featuring City Spud), both entered the top ten of the Billboard Hot 100, ''Billboard'' Hot 100. The album peaked atop the Billboard 200, ''Billboard'' 200 and received RIAA certification, diamond certification by the Recording Industry Association of America (RIAA). His second album, ''Nellyville'' (2002), spawned two consecutive ''Billboard'' Hot 100 number-one singles: "Hot in Herre" and "Dilemma (Nelly song), Dilemma" (featuring Kelly Rowland), along with the top-five single, "Air Force Ones (song), A ...
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Country Grammar
''Country Grammar'' is the debut studio album by American rapper and singer Nelly. It was released on June 27, 2000, by Universal Records. The production on the album was handled by Jason "Jay E" Epperson, with additional production by C-Love, Kevin Law, City Spud, Steve "Blast" Wills and Basement Beats. Nelly contributed to all lyrics on the album, with Epperson and City Spud also contributing. With the album's release, Nelly and his " St. Lunatics" crew cemented the St. Louis sound firmly amongst other southern hip hop artists in the year 2000, such as Juvenile, Trina, Ludacris, OutKast, Three 6 Mafia and UGK. ''Country Grammar'' also introduced the world to Nelly's unique musical style of pop- rap and radio "singalongs" with a Missouri twang. It was supported by four successful singles: " Country Grammar (Hot Shit)", " E.I.", " Ride wit Me" and "Batter Up". Its lead single, "Country Grammar (Hot Shit)", peaked at number 7 on the ''Billboard'' Hot 100 and UK Si ...
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United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States asserts sovereignty over five Territories of the United States, major island territories and United States Minor Outlying Islands, various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's List of countries and dependencies by area, third-largest land area and List of countries and dependencies by population, third-largest population, exceeding 340 million. Its three Metropolitan statistical areas by population, largest metropolitan areas are New York metropolitan area, New York, Greater Los Angeles, Los Angel ...
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Hip-hop Fashion
Hip-hop fashion (also known as rap fashion) refers to the various styles of clothing, dress that originated from Urban African Americans, Black America and inner city youth in American cities like New York City, Los Angeles, and Atlanta. Being a major part of hip-hop culture, it further developed in other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide. History Late 1970s to mid-1980s During the late 1970s, sportswear (activewear), sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds became established and attached themselves to the emerging hip-hop scene. In the 1980s, hip-hop Turntablism, DJs were known for wearing brightly colored name-brand tracksuits, sheepskin and leather bomber jackets, backpiece jackets, C&J Clark, Clarks shoes, Britishers (also known as British walkers) and Sneaker (footwear), sneakers. DJs would wear sneakers from brands such as Pro-Keds, ...
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Clothing Companies Established In 1997
Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head, and underwear covers the intimate parts. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, and insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against cold or hot conditions, and it can provide a hygienic barrier, keeping i ...
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