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Virtual Advertising
Virtual advertising is the use of digital technology to insert virtual advertising content into a live or pre-recorded television show, often in sports events. This technique is often used to allow broadcasters to overlay existing physical advertising panels (on the playfield) with virtual content on the screen when broadcasting the same event in multiple regions; a Spanish football game will be broadcast in Mexico with Mexican advertising images. Similarly, virtual content can be inserted onto empty space within the sports venue such as the field of play, where physical advertising cannot be placed due to regulatory or safety reasons. Virtual advertising content is intended to be photo-realistic, so that the viewer has the impression they are seeing the real in-stadium advertising. History Throughout the 1980s and 2000s, advertisement on television and newspapers were a popular form of spreading information. Jeremiah Lynwood, a media and marketing expert, has had many years of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Table Tennis
Table tennis (also known as ping-pong) is a racket sport derived from tennis but distinguished by its playing surface being atop a stationary table, rather than the Tennis court, court on which players stand. Either individually or in teams of two, players take alternating turns returning a light, hollow ball over the table's net onto the opposing half of the court using small table tennis racket, rackets until they fail to do so, which results in a point for the opponent. Play is fast, requiring quick reaction and constant attention, and is characterized by an emphasis on spin, which can affect the ball's trajectory more than in other ball sports. Owed to its small minimum playing area, its ability to be played indoors in all climates, and relative accessibility of equipment, table tennis is enjoyed worldwide not just as a competitive sport, but as a common recreational pastime among players of all levels and ages. Table tennis has been an Table tennis at the Summer Olympics, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising By Medium
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Media
In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. ''Digital'' is defined as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Kick (service), Kick, and Twitch (service), Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in wha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UEFA Euro 2024
The 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 (stylised as UEFA EURO 2024) or simply Euro 2024, was the 17th UEFA European Championship, the quadrennial international Association football, football championship organised by UEFA for the List of men's national association football teams#UEFA (Europe), European men's national teams of their member associations. Germany hosted the tournament, which took place from 14 June to 14 July 2024. The tournament involved 24 teams, with Georgia national football team, Georgia making their European Championship debut. It was the third time that European Championship matches were played on German territory, and the second time in German reunification, reunified Germany, as West Germany hosted the UEFA Euro 1988, 1988 tournament, and four matches of the multi-national UEFA Euro 2020, Euro 2020 were played in Munich. It was the first time the competition was held in what was formerly East Germany, with L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2016 World Cup Of Hockey
The 2016 World Cup of Hockey (abbreviated WCH2016) was an international ice hockey tournament. It was the third installment of the National Hockey League (NHL)-sanctioned competition, 12 years after the second World Cup of Hockey in 2004. It was held from September 17 to September 29 at Air Canada Centre in Toronto, Ontario. Canada men's national ice hockey team, Canada won the championship, defeating Team Europe (ice hockey), Team Europe in the best-of-three final. Teams The teams were officially announced on September 10, 2015, by the International Ice Hockey Federation. The teams were: * ''(24-and-over players)'' — host * * * * * ''(24-and-over players)'' * Team Europe (ice hockey), Europe ''(Players from European nations not already represented in the tournament.)'' * Team North America (2016 World Cup of Hockey), North America ''(23-and-under players)'' 2015 IIHF Rankings # # # # # # :: Team Europe (ice hockey), Europe (unranked) :: Team North Am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ice Hockey Rink
An ice hockey rink is an ice rink that is specifically designed for ice hockey, a competitive team sport. Alternatively it is used for other sports such as broomball, ringette, rinkball, and rink bandy. It is a rectangle with rounded corners and surrounded by walls approximately high called the ''boards''. Name origins ''Rink'', a Scots language, Scots word meaning 'course', was used as the name of a place where another game, curling, was played. Early in its history, ice hockey was played mostly on rinks constructed for curling. The name was retained after hockey-specific facilities were built. Dimensions There are two standard sizes for hockey rinks: one used primarily in North America, also known as NHL size, the other used in Europe and international competitions, also known as IIHF or Olympic size. International Internationally, the dimensions of ice hockey rinks follow International Ice Hockey Federation (IIHF) specifications of 60.0 metres (196.9 ft) in length, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digitally Enhanced Dasherboard
A digitally enhanced dasherboard (DED) is a virtual advertising product offered by the National Hockey League (NHL) for television broadcasts of ice hockey games. DEDs erase and replace the local ads painted on dasher boards that surround hockey rinks with a sequence of static and animated advertisements on each television broadcaster. History The first NHL team to sell advertising on its dasher boards was the Minnesota North Stars in 1981. Since then, all teams have sold ads to a mixture of national sponsors and local advertisers. The NHL promotes the DED program as a way for a team's sponsors to continue to advertise on television broadcasts of away games. The NHL had previously introduced virtual advertising over the goal in 2011; Sportvision created the technology that superimposes an ad on the glass at each end of the rink. During the 2016 World Cup of Hockey, which is organized by the NHL, the league worked with Supponor, a British firm, to allow each broadcaster to sub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Hockey League
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Canada and is considered the premier professional ice hockey league in the world. The Stanley Cup, the oldest professional sports trophy in North America, is awarded annually to the Stanley Cup playoffs, league playoff champion at the end of each season. The International Ice Hockey Federation (IIHF) views the Stanley Cup as one of the "most important championships available to the sport". The NHL is headquartered in Midtown Manhattan. The National Hockey League was organized at the Windsor Hotel (Montreal), Windsor Hotel in Montreal on November 26, 1917, after the suspension of operations of its predecessor organization, the National Hockey Association (NHA), which had been founded in 1909 at Renfrew, Ontario. The NHL immediately took the NHA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2022–23 National Hockey League Season
The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen but shorter than the minus sign; the emdash , longer than either the en dash or the minus sign; and the horizontalbar , whose length varies across typefaces but tends to be between those of the en and em dashes. Typical uses of dashes are to mark a break in a sentence, to set off an explanatory remark (similar to parenthesis), or to show spans of time or ranges of values. The em dash is sometimes used as a leading character to identify the source of a quoted text. History In the early 17th century, in Okes-printed plays of William Shakespeare, dashes are attested that indicate a thinking pause, interruption, mid-speech realization, or change of subject. The dashes are variously longer (as in ''King Lear'' reprinted 1619) or comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ITTF World Tour
The ITTF World Tour, known as the ITTF Pro Tour until 2011, was an annual series of table tennis tournaments introduced by International Table Tennis Federation (ITTF) in 1996. The tour includes events in seven categories: Men's and Women's Singles, Men's, Women's, and Mixed Doubles, and Under-21 Men's and Women's Singles. The tour has its own points system, with players accumulating points based on their performances in the tournaments they enter. Since 2017, the ITTF also announced that the World Tour would be split into two tiers, with six World Tour Platinum, the new top tier of World Tour, and six regular World Tour events. The players who gain the most points in each of the seven different categories will be invited to participate in the ITTF World Tour Grand Finals at the end of the year. Since 2021, the ITTF World Tour has been effectively replaced by the newly created World Table Tennis (ITTF), World Table Tennis. Overview ITTF Pro Tour (1996–2011) Number of tournam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The O2 Arena
The O2 Arena, commonly known as The O2, is a multi-purpose indoor arena in the centre of The O2 entertainment district on the Greenwich Peninsula in southeast London, England. It opened in its present form in 2007. It has the third-highest seating capacity of any indoor venue in the United Kingdom, behind Co-op Live and Manchester Arena, and in 2008 was the world's busiest music arena. As of 2022, it is the List of largest buildings#Largest usable volume, ninth-largest building in the world by volume with a diameter of 365 metres (399 yards) and a height of 52 metres (57 yards). The arena was built under the Millennium Dome (renamed The O2), a large dome-shaped building built to house an exhibition celebrating the turn of the third millennium; as the structure still stands over the arena, ''The Dome'' remains a name in common usage for the venue. The arena, as well as the overall complex, is named after its primary sponsor, the telecommunications company O2 (UK), O2, a subsidiar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
