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Typography And Logography Of Apple Computer
Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. The current logo is a white apple with a bite out of it, which was first utilized in 2013. Marketing For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Hand-drawn logo Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Caslon
Caslon is the name given to serif typefaces designed by William Caslon, William Caslon I in London, or inspired by his work. Caslon worked as an Engraving, engraver of Punchcutting, punches, the masters used to stamp the moulds or Matrix (printing), matrices used to cast metal type. He worked in the tradition of what is now called Serif#Old-style, old-style serif letter design, that produced letters with a relatively organic structure resembling handwriting with a Quill pen, pen. Caslon established a tradition of engraving type in London, which previously had not been common, and was influenced by the imported Dutch Golden Age, Dutch Baroque typefaces that were popular in England at the time. His typefaces established a strong reputation for their quality and their attractive appearance, suitable for extended passages of text. The letterforms of Caslon's roman type, roman, or upright type include an "A" with a concave hollow at top left and a "G" without a downwards-pointing spur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Font Hinting
Font hinting, also known as instructing, is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid. At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity. Overview For the purpose of on-screen text display, font hinting designates which primary pixels are interpolated to more clearly render a font. Hints are usually created in a font editor during the typeface design process and embedded in the font. A font can be hinted either automatically (through processed algorithms based on the character outlines) or set manually. Most font editors are able to do automatic hinting, and this approach is suitable for many fonts. However, high-quality commercial fonts are often manually hinted to provide the sharpest appearance on computer displays. Verdana is one example of a font t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bitstream Inc
Bitstream Inc. was an American type foundry that produced digital typefaces. It was founded in 1981 by Matthew Carter, Mike Parker, Cherie Cone, and Rob Friedman, all former employees of the Mergenthaler Linotype Company. It was located in Marlborough, Massachusetts. The font business, including MyFonts, was acquired by Monotype Imaging in March 2012. The remainder of the business, responsible for Pageflex and Bolt Browser, was spun off to a new entity named Marlborough Software Development Holdings Inc. It was later renamed Pageflex, Inc following a successful management buyout in December 2013. Products Bitstream created a library of "classic" fonts (usually under different names for trademark reasons) in digital form. For example, Times Ten was released as ''Dutch 801'', Akzidenz-Grotesk as ''Gothic 725'', Aurora is ''News 706'', Antique Olive as ''Incised 901'', Bembo as ''Aldine 401'', Berthold Block as ''Gothic 821'', Bodoni Campanile as ''Modern 735'', Choc a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
X-height
upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the letter ''x'' in the font (the source of the term), as well as the letters ''v'', ''w'', and ''z''. (Curved letters such as ''a'', ''c'', ''e'', ''m'', ''n'', ''o'', ''r'', ''s'', and ''u'' tend to exceed the x-height slightly, due to overshoot; ''i'' has a dot that tends to go above x-height.) One of the most important dimensions of a font, x-height defines how high lowercase letters without ascenders are compared to the cap height of uppercase letters. Display typefaces intended to be used at large sizes, such as on signs and posters, vary in x-height. Many have high x-heights to be read clearly from a distance. This, though, is not universal: some display typefaces such as Cochin and Koch-Antiqua intended for publicity uses have low x ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh 128K
The Macintosh, later rebranded as the Macintosh 128K, is the original Mac (computer), Macintosh personal computer from Apple Inc., Apple. It is the first successful mass-market All-in-one computer, all-in-one desktop personal computer with a graphical user interface, built-in screen and Computer mouse, mouse. It was pivotal in establishing desktop publishing as a general office function. The motherboard, a Cathode-ray tube, CRT monochrome monitor, and a floppy drive are in a beige case with an integrated carrying handle; it has a keyboard and single-button mouse. The Macintosh was introduced by a television commercial titled "1984 (advertisement), 1984" during Super Bowl XVIII on January 22, 1984, directed by Ridley Scott. Sales were strong at its initial release on January 24, 1984, at , and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number is M0001. Development 1978� ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Logo Think Different Vectorized
An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are cultivated worldwide. The tree originated in Central Asia, where its wild ancestor, '' Malus sieversii'', is still found. Apples have been grown for thousands of years in Eurasia before they were introduced to North America by European colonists. Apples have cultural significance in many mythologies (including Norse and Greek) and religions (such as Christianity in Europe). Apples grown from seeds tend to be very different from those of their parents, and the resultant fruit frequently lacks desired characteristics. For commercial purposes, including botanical evaluation, apple cultivars are propagated by clonal grafting onto rootstocks. Apple trees grown without rootstocks tend to be larger and much slower to fruit after planting. Rootstocks are used to control the speed of growth and the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple II
Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed by Steve Wozniak and was first sold on June 10, 1977. Its success led to it being followed by the Apple II Plus, Apple IIe, Apple IIc, and Apple IIc Plus, with the 1983 IIe being the most popular. The name is trademarked with square brackets as Apple ][, then, beginning with the IIe, as Apple //. The Apple II was a major advancement over its predecessor, the Apple I, in terms of ease of use, features, and expandability. It became one of several recognizable and successful computers throughout the 1980s, although this was mainly limited to the US. It was aggressively marketed through volume discounts and manufacturing arrangements to educational institutions, which made it the first computer in widespread use in American secondary ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Regis McKenna
Regis McKenna (born 1939?) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers. He and his firm helped market the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product ( Genentech, Inc.), and the first retail computer store ( The Byte Shop). Among the entrepreneurial start-ups with which he worked during their formative years are America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, and 3Com. He has been described as the man who put Silicon Valley on the map. He has been called "Silicon Valley's preeminent public relations man", a "guru", a "czar", a "philosopher king", a "legendary marketer", Apple's "marketing guru", "the fellow that put Intel and Apple on the map", and "a pioneer in the semiconductor business in terms of the marketing si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketer
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Palo Alto, California
Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. The city of Palo Alto was incorporated in 1894 by the American industrialist Leland Stanford and his wife, Jane Stanford, when they founded Stanford University in memory of their only child, Leland Stanford Jr. Palo Alto later expanded and now borders East Palo Alto, California, East Palo Alto, Mountain View, California, Mountain View, Los Altos, California, Los Altos, Los Altos Hills, California, Los Altos Hills, Stanford, California, Stanford, Portola Valley, California, Portola Valley, and Menlo Park, California, Menlo Park. As of the 2020 United States census, the population was 68,572. Palo Alto has one of the highest costs of living in the United States, and its residents are among the most educated in the country. However, it has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rob Janoff
Rob Janoff is an American graphic designer known for his work in corporate branding, advertising, and television commercials. He gained recognition for designing the iconic Apple logo in 1977. Janoff has contributed to design projects for IBM and Intel. Early life Janoff was born and raised in Culver City, California. He obtained his degree from San Jose State University, where he initially majored in industrial design. Later, he shifted his focus on graphic design. Career In 1970, Janoff began working for several small Silicon Valley agencies. In 1977, he joined Regis McKenna located in Palo Alto, California. While working in this position, he was chosen to design the corporate identity package of the Apple Computer Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ... for Steve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
