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Third-pound Burger
A third-pound burger is a hamburger containing a patty that weighs one-third of a pound (approximately 5.3 ounces or 150 grams) before cooking. It is larger than a quarter-pound burger (4 ounces or 113 grams), which is commonly offered by fast-food chains. The third-pound burger became widely known in the 1980s following a marketing campaign by A&W Restaurants in the United States. The campaign, which sought to compete with McDonald's Quarter Pounder, was unsuccessful because consumers misunderstood fractions, making it a case study in consumer behavior and marketing communication. History In the 1980s, A&W, under then-owner A. Alfred Taubman, sought to challenge McDonald's highly successful Quarter Pounder by introducing a larger, higher-quality hamburger. The campaign, called "''Third is the Word,''" was designed to promote A&W's third-pound burger as a better value for the same price as McDonald's quarter-pound burger. Despite the promise of more meat for the same price, the cam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A&W Restaurants
A&W Restaurants, Inc. (also known as Allen & Wright Restaurants) is an American fast food restaurant chain distinguished by its Hamburger, "Burger Family" combos, draft root beer and root beer floats. A&W's origins date back to 1919 when Roy W. Allen set up a roadside drink stand offering root beer at a parade honoring returning World War I veterans in Lodi, California. Allen's employee, Frank Wright partnered with him in 1922 and they founded their first A&W restaurant in Sacramento, California, in 1923. The company name was taken from the initials of their last names – Allen and Wright. The company became famous in the United States for its "frosty mugs" – the mugs were kept in a freezer and filled with A&W Root Beer just before being served to customers. Evolving into a franchise in 1926, the company today has over 900 locations in 16 countries, with 460 in the United States, Southeast Asian countries and Germany, serving a fast-food menu of hamburgers, hot dogs and fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States asserts sovereignty over five Territories of the United States, major island territories and United States Minor Outlying Islands, various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's List of countries and dependencies by area, third-largest land area and List of countries and dependencies by population, third-largest population, exceeding 340 million. Its three Metropolitan statistical areas by population, largest metropolitan areas are New York metropolitan area, New York, Greater Los Angeles, Los Angel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese chain Mixue Ice Cream & Tea. Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand, and soon Franchising, franchised the company. The logo, the Golden Arches, was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent and bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has over 50,000 restaurant locations worldwide, with around a quarter in the US. Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer with 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quarter Pounder
The Quarter Pounder is a brand of hamburger introduced in 1971 by a Fremont, California franchisee of international fast food chain McDonald's and extended nationwide in 1973. Its name refers to the beef patty having a precooked weight of approximately one quarter of a pound, originally portioned as but increased to in 2015. In some countries where the pound is not customarily used as a unit of weight, the hamburger's branding instead features the word Royal. In 2013, the Quarter Pounder was expanded to represent a whole line of hamburgers that replaced the company's Angus hamburger, which was discontinued due to high prices for Angus beef at the time. History The Quarter Pounder was created by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, in Fremont, California, in 1971. Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants. Bernardin began experimenting with new menu items for h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psychology), attitudes, and Preference (economics), preferences affect Buyer decision process, buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an Interdisciplinarity, interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (), branded as CBC/Radio-Canada, is the Canadian Public broadcasting, public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its English-language and French-language service units known as CBC and Radio-Canada, respectively. Although some local stations in Canada predate its founding, the CBC is the oldest continually-existing broadcasting network in Canada. The CBC was established on November 2, 1936. The CBC operates four terrestrial radio networks: The English-language CBC Radio One and CBC Music, and the French-language Ici Radio-Canada Première and Ici Musique (international radio service Radio Canada International historically transmitted via shortwave radio, but since 2012 its content is only available as podcasts on its website). The CBC also operates two terrestrial television networks, the English-language CBC Television and the French-language Ici Radio-C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Food Hamburgers
Fast or FAST may refer to: Arts and entertainment * "Fast" (Juice Wrld song), 2019 * "Fast" (Luke Bryan song), 2016 * "Fast" (Sueco song), 2019 * "Fast" (GloToven song), 2019 * ''Fast'', an album by Custom, 2002 * ''Fast'', a 2010 short film starring Charlyne Yi * " Fast (Motion)", 2021 song by Saweetie * ''Fast & Furious'', an action franchise Computing and software * FAST protocol, an adaptation of the FIX protocol, optimized for streaming * FAST TCP, a TCP congestion avoidance algorithm * Facilitated Application Specification Techniques, a team-oriented approach for requirement gathering * Fatigue Avoidance Scheduling Tool, software to develop work schedules * Features from accelerated segment test, computer vision method for corner detection * Feedback arc set in Tournaments, a computational problem in graph theory Government * Faʻatuatua i le Atua Samoa ua Tasi, a political party in Samoa * Fixing America's Surface Transportation Act, passed by the United St ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
